172: Know Your Audience! John David von Oertzen, Mobimeo.

To shape the mobility of tomorrow, “you need to adapt your messaging, depending on who you are talking to. You need to put yourself into the shoes of the respective audience, be it the users of our service, the team, shareholders, or even politicians.“ 

Our guest knows what he is talking about. John David von Oertzen is the CEO of Mobimeo, a Mobility-as-a-Service (MaaS) provider that aims to change the way we move. He heads a highly international team that hails from 44 countries and works in a hybrid fashion.

Mobimeo is owned by Deutsche Bahn and operates in a B2B, B2C and B2G (business to government) environment. This brings plenty of communications challenges. As a partner of regional mobility providers, Mobimeo connects existing public transport systems, sharing and on-demand options, making these accessible to users.

Mobimeo’s digital products aim to change people’s behaviour from car ownership to new and shared mobility, by providing access to mobility as an integrated system that offers more options than traditional public transport apps. Changing our mobility behaviour is necessary to stop climate change and reduce congestion and land consumption.

David is an expert in the mobility industry and a pioneer in the field of Mobility-as-a-Service (MaaS) solutions.

Tune in and find out:

🎭 How to persuade different audiences like shareholders, customers & politicians

🌍 How to foster a great company culture in a hybrid setting with members from 44 nations

🪢 How to merge the teams of two seemingly similar companies

🎨 How to create and grow a B2B brand

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