

Streamlined Solopreneur: Helping simplify your tech stack and escape hustle
Joe Casabona — Business Systems Architect
You didn’t start your business just to work through bedtime and answer emails at the playground. But if you're a solopreneur parent, that’s probably what it feels like.
Imagine actually being present during family time. Picture taking real vacations without your laptop, making it to every school pickup, and having your business run smoothly while you focus on what matters most.
I’m Joe Casabona, and I help solopreneur parents run their business in less time—without sacrificing quality or burning out. After hitting my own breaking point, I rebuilt everything around simple systems and automations that now save me 12+ hours a week.
Each episode brings you real-world strategies, smarter workflows, and practical tools to help you reclaim your time and actually enjoy the freedom you set out to create.
Because your business should support your life—not take it over.
Imagine actually being present during family time. Picture taking real vacations without your laptop, making it to every school pickup, and having your business run smoothly while you focus on what matters most.
I’m Joe Casabona, and I help solopreneur parents run their business in less time—without sacrificing quality or burning out. After hitting my own breaking point, I rebuilt everything around simple systems and automations that now save me 12+ hours a week.
Each episode brings you real-world strategies, smarter workflows, and practical tools to help you reclaim your time and actually enjoy the freedom you set out to create.
Because your business should support your life—not take it over.
Episodes
Mentioned books

Jan 18, 2021 • 43min
Buying and Selling Blogs with Chelsea Clarke
We've heard about flipping houses, but what about flipping blogs? Chelsea Clarke has built an entire business on just that. She teaches us what to look for when buying a blog, and the steps we need to take in order to sell. Listen in for an interesting and unique way to generate income for your business! Show NotesFree Resource - Profit and Loss TemplateChelsea Clarke | InstagramMediavineJoin the Creator CrewSponsored by: Outgrow | Restrict Content Pro | Hostinger | TextExpander
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Jan 11, 2021 • 1h 4min
Building and Evolving Profitable Project Plan with Jennifer Bourn
Jennifer Bourn has been successfully running Profitable Project Plan, her training program for freelancers and small business owners, for several years. But it wasn't something that instantly made her a ton or money, and it's evolved over time. We're getting back to basics here in 2021, so Jennifer and I talk about what you'll learn in Profitable Project Plan, but we'll also talk about how she built it, and how she evolved it to make it the perfect program for anyone who wants to build a better business.Show NotesJennifer Bourn | TwitterProfitable Project PlanContent CampJennifer Bourn and Profitable Project PlanCompany of OneIntroduction to the Block Editor2021: The Year of OpportunitySponsored by: Outgrow | Restrict Content Pro | Hostinger | TextExpander
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Jan 4, 2021 • 39min
2021: The Year of Opportunity
One of my favorite things to do at the end of each year is plan my Yearly Theme. It’s becoming a bit of a tradition and I’ve even got my wife in on the action this year. I find it’s better to have a guiding set of principles than a number of promises I may or may not1complete. 2020 caused many people to change how they do things, and I was no different. that’s why for 2021, my yearly theme is going to be The Year of Opportunity.Show NotesRead the post on my blogCGP Grey’s Theme VideoTheme System JournalMy YouTube ChannelSponsored by: Restrict Content Pro | Hostinger | TextExpander
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Dec 15, 2020 • 47min
Favorites of 2020
It’s that time of year again! I round up my favorite media and tech picks of 2020 - but this year I’m doing it a little differently. Over on Casabona.org, I’ve written blog posts for the past several years, but I’ve never recorded my thoughts. So this year, along with a blog post, I decided to do a podcast episode too - this lets me ramble a little more and add some thoughts on 2021. I hope you enjoy! Show Notes and PicksTech Pick: Elgato Stream DeckHow I Configured my Stream DeckHonorable Mentions: iPad Magic Keyboard, Kindle Oasis, DrumsApp: MilanoteWhat I’m Using Testing Out Milanote for ResearchHonorable Mentions: eCamm Live, iOS 14Thing I Learned: How to hire moreI’ve Been Hiring A Lot Brittney LynnHonorable Mention: marketing messaging, PR outreachBook: The Ride of a Lifetime by Robert IgerMy 2020 Goodreads Reading ChallengeHonorable Mention: Marketing Made Simple, Dooku: Jedi LostTV Show: Ted LassoHonorable Mention: The Mandalorian (again)All the Disney Investor Day AnnouncementsMusic: First to Eleven, Lewis CapaldiMovie: HamiltonWarner Bros. Says All 2021 Films Will Be Streamed Right AwayPodcast: Advisory OpinionsSponsored by: ConvertKit | Hostinger
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Dec 8, 2020 • 28min
Season 9 Recap
Well 2020 was unlike any year I’ve lived through, and I’m sure it’s the same for you. When I decided to come up with a theme for Season 9, which started in July, we were a couple of months into the global pandemic. I wanted focus on topics that could help you (and me) grow at a time where we were traveling less, seeing less foot traffic, and had to change in some way to make ends meet. I settled on coming up with good content, and using that content to evolve memberships, and build communities. If you didn’t catch every episode, here are the highlights.Check out all the episodes mentionedPodcast LiftoffSponsored by: ConvertKit | Hostinger
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Dec 1, 2020 • 35min
How I Wrote My Book
In September 2020, my 4th book published by a publisher (6th overall) came out. It's called HTML and CSS: Visual QuickStart Guide and it's a (very) beginner's guide to learning HTML and CSS. The process was long and at times frustrating. I wanted to go through how I wrote it, from inception to hitting the shelved.Show NotesHTML and CSS: Visual QuickStart GuideMindNodeProcreateSponsored by: ConvertKit | Hostinger
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Nov 24, 2020 • 55min
Writing What You Know with Winstina Hughes
Winstina Hughes is an Assistant Regional Planner for the Maryland Department of Transportation but she's coming to us today as a member of the wordpress community! Throughout the interview we talk about all sorts of things - life, WordPress, the New Jersey Transit…and it call comes back to the main takeaway for this episode: writing what you know and creating opportunities to share your insight. This was such a fun conversation where we covered a lot of ground. I enjoyed it, and I know you will too. Winstina Hughes | TwitterWordPress NYC MeetupWinstina on WordPress.TVWinstina on Hallway ChatsHTML and CSS: Visual QuickStart GuideSponsored by: Hostinger | Yes Plz | iThemes
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Nov 17, 2020 • 55min
Building Good Web Forms with Naomi C. Bush
Throughout this season, we’ve talked about create content to build an audience. And the best way to build that audience and interact with them is forms. Well, Naomi C Bush tells us all about some great ways to build helpful forms for users. This is a much more traditional episode of How I Built It and I’m excited. Naomi talks about how she’s built her business, then provides some actionable advice for us. Naomi C. Bushgravity+Gravity Forms Episode 55: Alex Cancado & Gravity FormsConvertKit Build Your List Using ConvertKit with Angel MarieRightMessageBrennan Dunn and RightMessageHTML and CSS: Visual QuickStart GuideSponsored by: Hostinger | Yes Plz | iThemes
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Nov 10, 2020 • 59min
Making Resource Sites for Fun and Money with Jase Rodley
Jase Rodley has A LOT going on. In fact, since we recorded this episode, he stepped down from Rank Defender to run Dialed Labs. His energy and drive are apparent in the interview, where we talk about Making Resource sites. Essentially, he tells us how to make content to fill a demand, and make a little money along the way. I even put him on the spot and have him help me through an idea during the episode. So listen for that and more - and let me know what ideas you come up with!Jase Rodley | TwitterDialed LabsahrefsScreaming FrogThe 4 Hour Work WeekEpisode 8: Joost de Valk and Yoast SEOThe 2020 Gift Guide!HAROShould SEO audits be part of your ongoing maintenance?Keyword Discovery: Produce Creative Content to Be SeenHow to Write a Great Blog PostSponsored by: Hostinger | Yes Plz | iThemes
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Nov 3, 2020 • 44min
2020 Gift Guides
It has become a bit of a time-honored tradition for me to do gift guides around the holidays. I often get asked for recommendations on office, podcast, and pen gear. I write the gift guides up on my personal site, but this episode goes into a bit more depth for people who work from home, podcast, and more!Gift GuidesHow I Light my Live StreamsSponsored by: Hostinger | Yes Plz | iThemes
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