There’s a lot of talk in this industry about scaling with ease, but what often gets left out is the real leadership behind it that is required to run a powerful group or course. The emotional labor. The nuance. The constant clarity and communication it requires when you actually care about your clients' experience.

In this episode, Jackie and I unpack what that leadership really looks like. From how “free to free” strategies are working differently right now, to why value doesn’t always equal connection, to the boredom and second-guessing that can creep in when you care deeply. This one’s a reminder that building something great isn’t always about doing less… it’s about showing up more intentionally.

In this episode, you’ll hear:

Why “free to free” strategies are thriving right now (and what’s behind that shift)
The surprising reason adding more value is killing your sales
What to do when you feel bored or disconnected from your content (and what it really means)
Why clarity, level-setting, and communication matter more than ever in group programs
The balance between listening to your audience and staying grounded in your truth
Why courses and group programs are harder when you care (and why that’s a good thing)

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