Streamlined Solopreneur: Helping simplify your tech stack and escape hustle
Joe Casabona — Business Systems Architect
You didn’t start your business just to work through bedtime and answer emails at the playground. But if you're a solopreneur parent, that’s probably what it feels like.
Imagine actually being present during family time. Picture taking real vacations without your laptop, making it to every school pickup, and having your business run smoothly while you focus on what matters most.
I’m Joe Casabona, and I help solopreneur parents run their business in less time—without sacrificing quality or burning out. After hitting my own breaking point, I rebuilt everything around simple systems and automations that now save me 12+ hours a week.
Each episode brings you real-world strategies, smarter workflows, and practical tools to help you reclaim your time and actually enjoy the freedom you set out to create.
Because your business should support your life—not take it over.
Imagine actually being present during family time. Picture taking real vacations without your laptop, making it to every school pickup, and having your business run smoothly while you focus on what matters most.
I’m Joe Casabona, and I help solopreneur parents run their business in less time—without sacrificing quality or burning out. After hitting my own breaking point, I rebuilt everything around simple systems and automations that now save me 12+ hours a week.
Each episode brings you real-world strategies, smarter workflows, and practical tools to help you reclaim your time and actually enjoy the freedom you set out to create.
Because your business should support your life—not take it over.
Episodes
Mentioned books
Oct 27, 2020 • 43min
Building a WordPress Meetup from Scratch with Joe A. Simpson Jr.
Joe Simpson did something that, in my opinion, is very difficult to do. He created a local community out of virtually nothing. Living in Castilla, CA, he built the WordPress Santa Clarita Valley meetup from scratch. And the way he did it, as well as his personal story, is fantastic. I’m so happy I got to speak to Joe on this topic; he offer a unique insight with takeaways for everyone!Joe A. Simpson Jr. | TwitterWordPress Santa Clarita Valley MeetupSponsored by: Hostinger | Yes Plz | iThemes
★ Support this podcast ★
Oct 20, 2020 • 53min
Running Virtual Events with Dave Shrein
Virtual summits are all the rage these days, but my friend Dave Shrein was doing them before they were cool. I participated in his event last year for his agency Campaign Donut, and I thought it was so well-run, I had to have him on the show to talk about it. Dave's story is great and he offers lots of actionable advice. It's always great when I can take something from an interview and implement it, and I did just that with Dave.Show NotesDave ShreinCampaign DonutHow to Identify Your Ideal Customer Avatar | Marketing Made EasyDave's Free SEO CourseTopic Clusters | HubspotHow A Podcast Can Replace A Live EventAllie Nimmons and Freelancing / Mental HealthUnleashed SummiteCamm Call RecorderThriveCarteCamm LiveSponsored by: ExpressVPN | Yes Plz | iThemes
★ Support this podcast ★
Oct 13, 2020 • 40min
One Great Way to Build Your Email List with Bud Kraus
Lately on this show we've been focusing on big picture stuff, but it's really the small changes that make a big difference. Proof of that is Bud Kraus. He was trying to grow his newsletter and got nowhere….until he made a small change that grew it over 1,000 people in one year. Bud spills is secrets in this episode and tells you how you can do it too. Show NotesBud KrausWhat I'm Doing To Get People to Sign Up For My NewsletterBuild Your List Using ConvertKit with Angel MarieHTML and CSS: Visual QuickStart GuideConvertKitMailchimp LearnDashRestrict ContentUncanny OwlGravity Forms Gravity ViewSponsored by: Yes Plz | iThemes | TextExpander
★ Support this podcast ★
Oct 6, 2020 • 1h 11min
Evolving Membership Offerings with Brian Krogsgard
I love talking to Brian Krogsgard. And if you need proof, we had a SUPER long pre-show that I'm going to release as bonus content when I roll out the Build Something Membership. And speaking of, that's the main topic for today's conversaiton with Brian: building membership through community. We talk all about how Post Status has changed since we last spoke, alll the way back in Episode 3. We get into building the membership, innovating, and what keeps your members from churning.Show NotesBrian KrogsgardPost Status | TwitterCommerce JourneyLedger StatusEpisode 3: Brian Krogsgard and Post StatusEpisode 4: Cory Miller & iThemesProfessional WordPress DevelopmentMarketing Made SimpleGrowing Your Audience on Instagram with Andrea ZoellnerSony a6400Google AMPWirecutterWooCommerce MembershipsSponsored by: Yes Plz | iThemes | TextExpander
★ Support this podcast ★
Sep 29, 2020 • 29min
4 Ways to Monetize Your Podcast
Monetizing your podcast doesn't just mean sponsors. There are methods you can employ to generate income from your show - whether it's direct dollars or warm leads. Here are 4 ways to monetize your podcast, from landing sponsors to generating commission. And if you'd like to learn more, check out the course Podcast Liftoff.Show NotesGet Podcast Liftoff (use BUILD at checkout for a 15% discount)Sign up for Build Something WeeklyConvertKitMy Pitch DeckPodtracMemberfulWishlist MemberSubstackThirstyAffiliatesYOURLSAmazon Affiliate ProgramTarget Affiliate ProgramSponsored by: Yes Plz | iThemes | TextExpander
★ Support this podcast ★
Sep 22, 2020 • 50min
Using Webinars to Grow Your Audience with Emily Hunkler
Webinars can be a great way to grow your audience, but are a tough business. Today's guest, Emily Hunkler, is a pro! She is able to host consistent webinars and virtual meetups for GoWP at a time where it helps most. In this episode, Emily lets us in on how she does it. Show NotesEmily HunklerGoWPGoWP's Niche Agency Owners Facebook GroupWhat to Focus on in a Recession with Brad Morrison7 Ways Your Clients Can Benefit From PodcastingImproving Customer Relationships with John VuongSponsored by: ExpressVPN | Yes Plz | iThemes | TextExpander
★ Support this podcast ★
Sep 15, 2020 • 52min
Creating Field Guides with David Sparks
I have a confession that won't be much of a confession once you start listening to this episode. I'm a big fan of David Sparks. I think he does great work in several different areas an I'm excited to talk to him about how he does it. We also both happen to be big fans of Disney and Star Wars. When we spoke, he was just coming off his first ever Sabbatical - so we'll get into that and how he manages to put out what must be dozens of hours of field guides while also running a law practice. Show NotesDavid SparksMacsparky Field GuidesMac Power UsersFocused | #104: Sleep and Sabbaticals AutomatorsMyke Hurley and Relay FMFind the Right Podcast Membership Benefits with Stephen HackettTeachableAirtableDEVONthinkBetter Touch ToolSetappMindNodeSponsored by: Yes Plz | iThemes | TextExpander
★ Support this podcast ★
Sep 8, 2020 • 43min
Creating Content for LinkedIn Learning with Tracey Larvenz
I'm really excited to take to Tracey Larvenz today - he's my content manager over at linkedIn Learning and he's so great to work with! Being a Content Manager at LinkedIn Learning, it's his job to make sure there's a steady stream of new course material coming out for members. We'll talk about how he decides what to put into the production queue, and with me being a LinkedIn Learning instructor, we'll get into the course creation process a bit! Show NotesTracey Larvenz | TwitterLinkedIn LearningJoe's courses on LinkedIn LearningHow to Get More Comfortable RecordingSponsored by: Yes Plz | iThemes | TextExpander
★ Support this podcast ★
Sep 1, 2020 • 58min
Creating an Army of Advocates with Tessa Kriesel
Let me tell you about my friend Tessa. She is very passionate about her work. And what's her work? Well she finds people who are passionate about products! In this episode Tessa will give us tips and tricks for building an advocacy program - where you can connect with people who LOVE you product. And further…you know what? I'll just let Tessa tell you about it! Show NotesTessa Kriesel | LinkedInDevocateWWDCPantheon's Heroes ProgramCaboPressSuperfans by Pat FlynnNet Promoter ScoreTraackrMentionAwarioChris Lema | 1st Episode | 2nd EpisodeHoverTwitter API Team5 Years with the iPhoneJoin the Build Something Weekly NewsletterSponsored by: Yes Plz | iThemes | TextExpander
★ Support this podcast ★
Aug 25, 2020 • 54min
Why You Need to be on Voice Search with Chip Edwards
Voice Search! Amazon Echo! Google! Chip Edwards knows a thing or two about all of these topics and let me tell you what I learned: We are all sleeping on voice search. Chip will tell us the importance of being on Voice Search, and why the earlier the better. Stay tuned until the end for a special offer just for listeners too! Show NotesChip Edwards | TwitterCreate My VoiceChoose Your Invocation NameThe Blind BloggerRian Kinney and TrademarksApple, Google, and Amazon are teaming up to develop an open-source smart home standardSchema.orgWhy Homophones MatterSponsored by: Yes Plz | iThemes | TextExpander
★ Support this podcast ★
