Streamlined Solopreneur: Helping simplify your tech stack and escape hustle
Joe Casabona — Business Systems Architect
You didn’t start your business just to work through bedtime and answer emails at the playground. But if you're a solopreneur parent, that’s probably what it feels like.
Imagine actually being present during family time. Picture taking real vacations without your laptop, making it to every school pickup, and having your business run smoothly while you focus on what matters most.
I’m Joe Casabona, and I help solopreneur parents run their business in less time—without sacrificing quality or burning out. After hitting my own breaking point, I rebuilt everything around simple systems and automations that now save me 12+ hours a week.
Each episode brings you real-world strategies, smarter workflows, and practical tools to help you reclaim your time and actually enjoy the freedom you set out to create.
Because your business should support your life—not take it over.
Imagine actually being present during family time. Picture taking real vacations without your laptop, making it to every school pickup, and having your business run smoothly while you focus on what matters most.
I’m Joe Casabona, and I help solopreneur parents run their business in less time—without sacrificing quality or burning out. After hitting my own breaking point, I rebuilt everything around simple systems and automations that now save me 12+ hours a week.
Each episode brings you real-world strategies, smarter workflows, and practical tools to help you reclaim your time and actually enjoy the freedom you set out to create.
Because your business should support your life—not take it over.
Episodes
Mentioned books
Mar 22, 2021 • 58min
How to Make Your eCommerce Store Even Better with Patrick Garman
One thing the global pandemic taught us is we need to have a great online presence. This is especially true if you need to sell online - and let's face it, we all do now. Well Patrick Garman of Mindsize has the knowledge and experience to help anyone launch and improve their eCommerce store. And he gives us some of his best stuff in today's episode. Plus, Mindsize went through a bit of a rebrand, and we talk all about it in Build Something More.Show NotesPatrick GarmanPatrick on TwitterMindsize on TwitterLindsey Miller and Partnership ProgramsPost StatusLaravel ValetQuery MonitorCreator CrewSponsored by: Mindsize | Restrict Content Pro | TextExpander
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Mar 15, 2021 • 49min
Why Having a Personal Brand is SO Important to Your Success with Michelle Knight
Have you ever wondered why your product or service didn't get much traction on social media even though you post all the time? According to Michelle Knight, it's all about your personal brand (or lack thereof). Maybe you've heard the term before, but what does "personal brand" really mean? Luckily, Michelle has us covered! She'll tell us all about why you need a personal brand and how to craft one. In Build Something More, we talk Star Wars in the pre-show and social media dos/don'ts, traveling, and schooling in the post-show. This has been one of my favorite conversations so far this year!Show NotesMichelle KnightMichelle on InstagramMichelle on FacebookConvertKitVidIQAnswer The PublicKeywords EverywhereGear blog PostCreator CrewSponsored by: Mindsize | Restrict Content Pro | TextExpander
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Mar 8, 2021 • 40min
Using Amazon Fulfillment to Grow Your eCommerce Business with Michael Begg
Starting an eCommerce just a few years ago was a hard task. You needed to set up a website, figure out how to accept payments, manage inventory, figure out shipping and fulfillment, and so much more. Thanks to Amazon and other tools, things have gotten a lot easier. Michael Begg tells us all about how using Fulfillment By Amazon and grow your business. Be sure to check out Build Something More this week - we talk negative review, review scams, and more! Show NotesMichael BeggMichael on LinkedinCreator CrewSponsored by: Mindsize | Restrict Content Pro | TextExpander
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9 snips
Mar 1, 2021 • 49min
How to Hire a VA That Actually Helps You with Matthew Yahes
In my experience, starting out, hiring a Virtual Assistant(VA) can take up more time than you're saving. While this is true for any employee, part of the reason to hire a VA is to make more time in your schedule to focus on your business. So how do you do it right? Matthew Yahes answers this question, plus where to find good people, and how to properly onboard VAs. In Build Something More, we talk about how to let go of those tasks you're holding on to!Show NotesMatthew YahesLoomAppSumo.comThe Mythical Man MonthCreator CrewSponsored by: Mindsize | Restrict Content Pro | TextExpander
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Feb 22, 2021 • 46min
How to be an Effective Podcast Guest with Kristin Molenaar
Going on podcasts can be a great opportunity for small business owners. You're getting in front of a new audience to tell your story and show your expertise. But did you know there's a whole other avenue you can explore? Kristin Molenaar does, and she tell us all about it! Plus, in Build Something More, she walks us through forming your podcast pitch.Show NotesKristin MolenaarKristin on LinkedInCreator CrewSponsored by: Mindsize | Restrict Content Pro | TextExpander
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Feb 15, 2021 • 54min
How to Build a Podcast Membership: Looking at the Creator Crew
There are a lot of aspects to consider when creating a membership site. Aside from the tech stack, you need to determine what you're going to offer and why it's compelling. In some cases, like a monthly subscription box or access to education resources, the offer is clear. But what about for content creators? Well, I just rolled out my membership and here's everything I put into it. Plus, in Build Something More, I tell you how I evaluated membership plugins, and what further benefits can look like. Show NotesSign Up for Creator CrewMy Failed Patreon ExperimentRestrict Content ProCastosConvertKitWhy You Shouldn't Use Tags to Segment Your ListUncanny AutomatorbbPressMemberfulSponsored by: Outgrow | Restrict Content Pro | TextExpander
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Feb 8, 2021 • 45min
My Failed Patreon Experiment
Back in 2017, I tried launching a Patreon for this very show, after hitting 50,000 downloads in 9 months. It was an epic failure! As a relaunch memberships for this site 4 years later, I reflect on the Patreon: how I overpromised, how I underdelivered, and what lessons I carried into my new membership, Creator Crew. Show Notes50K Downloads & More Coming to How I Built ItI’m Doubling Down on PatreonPatreonCreator CrewSponsored by: Outgrow | Restrict Content Pro | TextExpander
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Feb 1, 2021 • 1h 5min
Making Your Website Accessible with Amber Hinds
Accessibility is an important of often overlooked aspect of web development. While some view it as an added expense, many don't even know they're doing anything wrong. Well today's guest, Amber Hinds, aims to change that by making accessibility less daunting through her agency and their new plugin, Accessibility Checker. Show NotesNOTE: Around 4:30, Amber said Section 508 of the Telecommunications Act. She has relayed to me it should have been Section 508 of the Rehabilitation Act.Equalize Digital | amber@equalizedigital.comAccessibility CheckerWCAGWAVEHotjara11yrules podcastAccessibility Resources from HTML and CSS: Visual QuickStart GuideJoin the Creator CrewSponsored by: Outgrow | Restrict Content Pro | TextExpander
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Jan 25, 2021 • 48min
How to Win Virtual Pitches with Alex Price
The global pandemic has forced a lot of businesses to change their processes and practices. One major drawback of not being able to meet in person is when we pitch new clients or customers, it has to be done digitally. That is a big change from being in the same room as you and your potential clients. Luckily Alex Price, owner of the 93digital WordPress agency, has some great tips for us. Show NotesAlex Price | TwitterEmail: alex@93ditigal.co.uk93digitalGet Rich in the Deep EndPositioningSara Dunn and Niching DownPliim ProSimple Streaming KitJoin the Creator CrewSponsored by: Outgrow | Restrict Content Pro | TextExpander
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Jan 18, 2021 • 43min
Buying and Selling Blogs with Chelsea Clarke
We've heard about flipping houses, but what about flipping blogs? Chelsea Clarke has built an entire business on just that. She teaches us what to look for when buying a blog, and the steps we need to take in order to sell. Listen in for an interesting and unique way to generate income for your business! Show NotesFree Resource - Profit and Loss TemplateChelsea Clarke | InstagramMediavineJoin the Creator CrewSponsored by: Outgrow | Restrict Content Pro | Hostinger | TextExpander
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