Cutting Edge: Web Content Development

In this episode of Cutting Edge: Web Content Development, host Jonathan Ames welcomes Rick Wingender, a fractional CMO and CDO at Small Biz Coach, for an in-depth discussion on e-commerce best practices and strategies.Join them as they:Explore Rick's journey from launching Circuit City's e-commerce site in 1999 to his current role as an e-commerce consultantDiscuss critical advice for operating an e-commerce website from a content perspectiveExamine common mistakes on product detail pages and how to avoid themConsider strategies for generating content at scale for hundreds or thousands of productsDelve into the importance of visual presentation, including product images and user-generated contentAnalyze the role of social proof and trust signals in e-commerce successReflect on lessons learned throughout Rick's 25-year career in e-commerceRick Wingender is a fractional CMO and CDO at Small Biz Coach, with over 25 years of experience in e-commerce. Starting his career at Circuit City in 1995, Rick has been at the forefront of digital retail evolution, from launching one of the first major e-commerce sites to consulting for businesses of all sizes. His expertise spans across content creation, product presentation, and strategic e-commerce growth.If you enjoyed this episode, make sure to subscribe, rate and review on Apple Podcasts, Spotify and Google Podcasts, instructions on how to do this are here.Cutting Edge: Web Content Development is handcrafted by our friends over at: fame.soPrevious guests include: Naomi Francis-Parker of the Evergreen Agency,  Rahul Ravulapati of A10 Networks, Tania Miranda of Tellent and John Hutson of Ink DigitalCheck out our three most downloaded episodes:Page Builders vs. Traditional CMSs with Karen McGrane and Jeff Eaton of AutogramHow A Good Story Can Transform your Organization with Marcello Grande of First PersonDemystifying SEO with Malte Landwehr of idealoIf you are interested in joining Cutting Edge: Web Content Development as a guest, please complete this form: fame.so/bms-guest Follow us on our social media pages:Facebook | Instagram | Twitter | LinkedIn

In this episode of Cutting Edge: Web Content Development, host Jonathan Ames is joined by Greg Jameson, a pioneer in the intersection of AI and e-commerce, for an insightful discussion on leveraging artificial intelligence in online businesses.Join them as they:Delve into Greg's journey from computer-aided design to AI and e-commerceExplore practical applications of AI in e-commerce, including product description generation and chatbot implementationDiscuss how AI can be used for product ideation and designExamine the challenges businesses face when integrating AI into their operationsConsider strategies for overcoming the fear of adopting new AI technologiesShine a light on specific AI tools and features effective for improving e-commerce performanceOffer advice on measuring the impact of AI implementations in e-commerceGreg Jameson is an AI and e-commerce expert with a rich background in software development. Starting his career in computer-aided design software, Greg has evolved with the digital landscape, now focusing on helping businesses leverage AI to enhance their online presence and sales. His expertise spans from developing AI tools for e-commerce to teaching others how to effectively implement AI in their business strategies.If you enjoyed this episode, make sure to subscribe, rate and review on Apple Podcasts, Spotify and Google Podcasts, instructions on how to do this are here.Cutting Edge: Web Content Development is handcrafted by our friends over at: fame.soPrevious guests include: Naomi Francis-Parker of the Evergreen Agency,  Rahul Ravulapati of A10 Networks, Tania Miranda of Tellent and John Hutson of Ink DigitalCheck out our three most downloaded episodes:Page Builders vs. Traditional CMSs with Karen McGrane and Jeff Eaton of AutogramHow A Good Story Can Transform your Organization with Marcello Grande of First PersonDemystifying SEO with Malte Landwehr of idealoIf you are interested in joining Cutting Edge: Web Content Development as a guest, please complete this form: fame.so/bms-guest Follow us on our social media pages:Facebook | Instagram | Twitter | LinkedIn

In this episode of Cutting Edge: Web Content Development, host Jonathan Ames welcomes Thiago Pojda, Director of SEO at SIXT, for an insightful discussion on the evolution of SEO strategies from startup to enterprise levels.Join them as they:Delve into Thiago's journey from software engineer to SEO expertExplore the main differences between startup and enterprise SEO managementDiscuss the challenges of scaling SEO efforts as a company growsExamine the importance of adapting SEO strategies to align with business goals at different stagesConsider how to effectively allocate resources for SEO in various business environmentsShine a light on the value of consistent keyword research and persona developmentOffer advice for SEO professionals at different stages of their careersThiago Pojda is the Director of SEO at SIXT, a global car rental and mobility services company. With a background in software engineering and extensive experience in both agency and in-house SEO roles, Thiago brings a unique perspective to managing SEO strategies across different business scales. His journey from working with startups to leading SEO efforts for a major enterprise provides valuable insights for SEO professionals at all levels.If you enjoyed this episode, make sure to subscribe, rate and review on Apple Podcasts, Spotify and Google Podcasts, instructions on how to do this are here.Cutting Edge: Web Content Development is handcrafted by our friends over at: fame.soPrevious guests include: Naomi Francis-Parker of the Evergreen Agency,  Rahul Ravulapati of A10 Networks, Tania Miranda of Tellent and John Hutson of Ink DigitalCheck out our three most downloaded episodes:Page Builders vs. Traditional CMSs with Karen McGrane and Jeff Eaton of AutogramHow A Good Story Can Transform your Organization with Marcello Grande of First PersonDemystifying SEO with Malte Landwehr of idealoIf you are interested in joining Cutting Edge: Web Content Development as a guest, please complete this form: fame.so/bms-guest Follow us on our social media pages:Facebook | Instagram | Twitter | LinkedIn

In this episode of Cutting Edge: Web Content Development, host Jonathan Ames is joined by Emma Valentiner, Head of SEO at Threecolts, for an insightful discussion on aligning SEO strategies with business objectives.Join them as they:Delve into Emma's journey from copywriting to SEO specializationExplore how SEO can inform product roadmaps and market expansion strategiesDiscuss the balance between optimizing for search engines and maintaining brand voiceExamine the role of AI in content creation and its current limitationsConsider key metrics for measuring SEO success and demonstrating value to executivesShine a light on common misconceptions about SEO and its reputation as a "dark art"Offer practical advice for businesses looking to improve their SEO effortsEmma Valentiner is the Head of SEO at Threecolts, an e-commerce software provider. With a background in copywriting and marketing dating back to the mid-2000s, Emma has been focusing on SEO since 2016. Her experience spans various industries, including healthcare and startups, giving her a unique perspective on the evolving landscape of digital marketing and e-commerce.If you enjoyed this episode, make sure to subscribe, rate and review on Apple Podcasts, Spotify and Google Podcasts, instructions on how to do this are here.Cutting Edge: Web Content Development is handcrafted by our friends over at: fame.soPrevious guests include: Naomi Francis-Parker of the Evergreen Agency,  Rahul Ravulapati of A10 Networks, Tania Miranda of Tellent and John Hutson of Ink DigitalCheck out our three most downloaded episodes:Page Builders vs. Traditional CMSs with Karen McGrane and Jeff Eaton of AutogramHow A Good Story Can Transform your Organization with Marcello Grande of First PersonDemystifying SEO with Malte Landwehr of idealoIf you are interested in joining Cutting Edge: Web Content Development as a guest, please complete this form: fame.so/bms-guest Follow us on our social media pages:Facebook | Instagram | Twitter | LinkedIn

In this episode of Cutting Edge: Web Content Development, host Jonathan Ames is joined by Annika Haataja, SEO Director at Seeker Digital, for an insightful discussion on integrating SEO with broader business strategies.Join them as they:Explore Annika's journey from freelance marketer to SEO DirectorDiscuss the importance of aligning SEO efforts with business goals beyond just rankings and trafficExamine strategies for effective collaboration across different teams in SEO projectsConsider how to create a culture that appreciates the value of SEO within an organizationDelve into the challenges of site migrations and how SEO can lead these cross-functional projectsOffer practical advice for overcoming resistance to SEO initiativesShare career insights and sources of inspiration for SEO professionalsAnnika Haataja is the SEO Director at Seeker Digital. With a background in freelance marketing and agency work, Annika brings a wealth of experience in helping businesses of all sizes grow through effective SEO strategies. Her journey from working with local small businesses to managing enterprise-level clients provides her with unique insights into the diverse challenges and opportunities in the field of SEO.If you enjoyed this episode, make sure to subscribe, rate and review on Apple Podcasts, Spotify and Google Podcasts, instructions on how to do this are here.Cutting Edge: Web Content Development is handcrafted by our friends over at: fame.soPrevious guests include: Naomi Francis-Parker of the Evergreen Agency,  Rahul Ravulapati of A10 Networks, Tania Miranda of Tellent and John Hutson of Ink DigitalCheck out our three most downloaded episodes:Page Builders vs. Traditional CMSs with Karen McGrane and Jeff Eaton of AutogramHow A Good Story Can Transform your Organization with Marcello Grande of First PersonDemystifying SEO with Malte Landwehr of idealoIf you are interested in joining Cutting Edge: Web Content Development as a guest, please complete this form: fame.so/bms-guest Follow us on our social media pages:Facebook | Instagram | Twitter | LinkedIn

In this episode of Cutting Edge: Web Content Development, host Jonathan Ames is joined by Alex Galinos, Head of SEO at Hoppa, for an insightful discussion on revenue-focused SEO strategies.Join them as they:Delve into Alex's diverse background in SEO across multiple industriesExplore the concept of revenue-focused SEO and its importance in modern digital marketingDiscuss strategies for aligning SEO metrics with business goals and financial outcomesExamine the crucial connection between SEO, CRO, and PPC in driving profitabilityConsider the challenges of balancing short-term wins with long-term SEO strategiesShine a light on the impact of technology choices on SEO performanceOffer practical advice for SEO professionals looking to demonstrate value to stakeholdersAlex Galinos is the Head of SEO at Hoppa, a travel company where he spearheads a revenue-focused SEO strategy across multiple international markets. With experience in diverse industries including gambling, travel, e-commerce, and more, Alex brings a unique perspective to SEO that emphasizes profitability and business impact alongside traditional metrics.Cutting Edge: Web Content Development is handcrafted by our friends over at: fame.soPrevious guests include: Naomi Francis-Parker of the Evergreen Agency,  Rahul Ravulapati of A10 Networks, Tania Miranda of Tellent and John Hutson of Ink DigitalCheck out our three most downloaded episodes:Page Builders vs. Traditional CMSs with Karen McGrane and Jeff Eaton of AutogramHow A Good Story Can Transform your Organization with Marcello Grande of First PersonDemystifying SEO with Malte Landwehr of idealoIf you are interested in joining Cutting Edge: Web Content Development as a guest, please complete this form: fame.so/bms-guest Follow us on our social media pages:Facebook | Instagram | Twitter | LinkedIn

In this episode of Cutting Edge: Web Content Development, host Jonathan Ames is joined by Darko Ivanoski, Head of SEO at Gentoo Media and Founder of 1on1SEO, for an insightful discussion on current SEO trends and strategies.Join them as they:Explore Darko's unexpected journey from nursing student to SEO expertDiscuss the implications of Google's helpful content update and its impact on SEO strategiesExamine the role of user-generated content in SEO and strategies for optimizing itConsider the challenges of working in highly competitive niches like the gambling industryAnalyze the importance of content freshness and its impact on SEOOffer practical advice for staying updated with Google's algorithm changesDarko Ivanoski is the Head of SEO at Gentoo Media, focusing on SEO for Nordic markets and crypto in the gambling industry. He's also the founder of 1on1SEO, where he provides coaching and consulting services. With 11 years of experience in SEO across various industries, Darko brings a wealth of knowledge about navigating Google's algorithm changes and implementing effective SEO strategies in highly competitive niches.Cutting Edge: Web Content Development is handcrafted by our friends over at: fame.soPrevious guests include: Naomi Francis-Parker of the Evergreen Agency,  Rahul Ravulapati of A10 Networks, Tania Miranda of Tellent and John Hutson of Ink DigitalCheck out our three most downloaded episodes:Page Builders vs. Traditional CMSs with Karen McGrane and Jeff Eaton of AutogramHow A Good Story Can Transform your Organization with Marcello Grande of First PersonDemystifying SEO with Malte Landwehr of idealoIf you are interested in joining Cutting Edge: Web Content Development as a guest, please complete this form: fame.so/bms-guest Follow us on our social media pages:Facebook | Instagram | Twitter | LinkedIn

In this episode of Cutting Edge: Web Content Development, host Jonathan Ames is joined by Jephonie Villegas, Head of SEO at My Biz Niche, for an insightful discussion on balancing SEO and user experience in web development.Join them as they:Delve into Jephonie's unexpected journey from nursing to digital marketingExplore the importance of integrating SEO from the initial stages of web developmentDiscuss strategies for balancing technical SEO with user-friendly designExamine the crucial role of content in both SEO and user experienceConsider how to measure the success of SEO and UX effortsShine a light on common misconceptions about SEO among business ownersOffer practical advice for finding and working with quality content writersJephonie Villegas is the Head of SEO at My Biz Niche, a digital marketing agency. With a background in content writing and management, Jephonie brings a unique perspective to SEO, emphasizing the importance of high-quality content and user experience alongside technical optimization. Her journey from nursing to digital marketing showcases the diverse paths that can lead to success in the SEO field.Cutting Edge: Web Content Development is handcrafted by our friends over at: fame.soPrevious guests include: Naomi Francis-Parker of the Evergreen Agency,  Rahul Ravulapati of A10 Networks, Tania Miranda of Tellent and John Hutson of Ink DigitalCheck out our three most downloaded episodes:Page Builders vs. Traditional CMSs with Karen McGrane and Jeff Eaton of AutogramHow A Good Story Can Transform your Organization with Marcello Grande of First PersonDemystifying SEO with Malte Landwehr of idealoIf you are interested in joining Cutting Edge: Web Content Development as a guest, please complete this form: fame.so/bms-guest Follow us on our social media pages:Facebook | Instagram | Twitter | LinkedIn

Welcome to "Cutting Edge: Web Content Development". In this insightful episode, host Jonathan Ames sits down with Jimmy Griffith and Chloe Kane from The Luxurist Method to explore the intricacies of international SEO.Jimmy and Chloe share their journey into the world of SEO, emphasizing the importance of continuous learning in this ever-evolving field. They delve into the challenges and strategies of international SEO, discussing the crucial differences between translation and localization, the importance of cultural understanding, and the technical aspects of implementing a global SEO strategy.The conversation covers a wide range of topics, from the nuances of keyword research in different languages to the technical considerations of using subdomains, subfolders, or country-code top-level domains (CCTLDs) for international websites. They also share insights on link building strategies for international markets and the importance of creating localized content that resonates with target audiences.Whether you're an SEO professional looking to expand your skills in international markets or a business owner considering global expansion, this episode offers valuable insights and practical advice for navigating the complexities of international SEO.Cutting Edge: Web Content Development is handcrafted by our friends over at: fame.soPrevious guests include: Naomi Francis-Parker of the Evergreen Agency,  Rahul Ravulapati of A10 Networks, Tania Miranda of Tellent and John Hutson of Ink DigitalCheck out our three most downloaded episodes:Page Builders vs. Traditional CMSs with Karen McGrane and Jeff Eaton of AutogramHow A Good Story Can Transform your Organization with Marcello Grande of First PersonDemystifying SEO with Malte Landwehr of idealoIf you are interested in joining Cutting Edge: Web Content Development as a guest, please complete this form: fame.so/bms-guest Follow us on our social media pages:Facebook | Instagram | Twitter | LinkedIn

Welcome to "Cutting Edge Web Content Development". In this comprehensive guide, we delve into the often challenging relationship between SEO teams and engineering departments, drawing insights from seasoned SEO expert Dimitris Drakatos. With experience at companies like Paired, Revolut, Workable, and Peanut, Dimitris shares valuable strategies for overcoming communication barriers and fostering a culture of collaboration.Explore practical approaches to aligning team goals, improving workflow efficiency, and handling conflicts between SEO and engineering perspectives. Learn how to make engineers feel like part of the SEO team, quantify the impact of SEO tasks, and effectively prioritize work. Discover the importance of tools and processes in facilitating smooth collaboration, and gain insights into building mutual respect and understanding between teams.Whether you're an SEO professional looking to improve your relationship with the engineering team, or a leader aiming to enhance cross-departmental collaboration, this guide offers actionable advice for creating a more harmonious and productive work environment.Cutting Edge: Web Content Development is handcrafted by our friends over at: fame.soPrevious guests include: Naomi Francis-Parker of the Evergreen Agency,  Rahul Ravulapati of A10 Networks, Tania Miranda of Tellent and John Hutson of Ink DigitalCheck out our three most downloaded episodes:Page Builders vs. Traditional CMSs with Karen McGrane and Jeff Eaton of AutogramHow A Good Story Can Transform your Organization with Marcello Grande of First PersonDemystifying SEO with Malte Landwehr of idealoIf you are interested in joining Cutting Edge: Web Content Development as a guest, please complete this form: fame.so/bms-guest Follow us on our social media pages:Facebook | Instagram | Twitter | LinkedIn