How to Make SEO Drive Real Business Results with Emma Valentiner, Head of SEO at Threecolts

Aug 27, 2024

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In this episode of Cutting Edge: Web Content Development, host Jonathan Ames is joined by Emma Valentiner, Head of SEO at Threecolts, for an insightful discussion on aligning SEO strategies with business objectives.

Join them as they:

Delve into Emma's journey from copywriting to SEO specialization

Explore how SEO can inform product roadmaps and market expansion strategies

Discuss the balance between optimizing for search engines and maintaining brand voice

Examine the role of AI in content creation and its current limitations

Consider key metrics for measuring SEO success and demonstrating value to executives

Shine a light on common misconceptions about SEO and its reputation as a "dark art"

Offer practical advice for businesses looking to improve their SEO efforts

Emma Valentiner is the Head of SEO at Threecolts, an e-commerce software provider. With a background in copywriting and marketing dating back to the mid-2000s, Emma has been focusing on SEO since 2016. Her experience spans various industries, including healthcare and startups, giving her a unique perspective on the evolving landscape of digital marketing and e-commerce.

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Previous guests include: Naomi Francis-Parker of the Evergreen Agency, Rahul Ravulapati of A10 Networks, Tania Miranda of Tellent and John Hutson of Ink Digital

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