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Social Studies

Latest episodes

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Jul 3, 2024 • 27min

EP 23: The Future of Advertising with Max Satter from Unveild | from Cannes Lions 2024

Max Satter from Unveiled discusses the impact of privacy regulations, the shift towards identity-less solutions in advertising, enhancing brand performance with AI-driven audience segmentation, and the debate between persistent identity and identity-less approaches.
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Jun 11, 2024 • 39min

EP 22: Ori Zohar on Bootstrapping Burlap & Barrel, Single Origin Spices, and Launching DTC

Join us as Lucas sits down with Ori Zohar, Founder and Co-CEO of Burlap & Barrel, as they deep dive into Single Origin Spices, Launching DTC and the process of Bootstrapping Burlap & Barrel📰 Sign up for our newsletter to learn from the best growth marketers in the world, gain early access invitations to our events, and hear our thoughts about what's happening in the industry → https://www.darkroomagency.com/newsletter🔗 Connect with:Ori Zohar: https://www.linkedin.com/in/orizohar/Lucas DiPietrantonio: https://www.linkedin.com/in/lucasdipietrantonio/
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May 28, 2024 • 44min

EP 21: Leveraging Organic Social Content To Drive Brand Growth — Jackie Burke, CEO of Tini Lux

Join us as Lucas sits down with Jackie Burke, Founder and CEO of Tini Lux, as they deep dive into how to create founder led content, her role scaling the business and strategies for first-time founders.📰 Sign up for our newsletter to learn from the best growth marketers in the world, gain early access invitations to our events, and hear our thoughts about what's happening in the industry → https://www.darkroomagency.com/newsletter🔗 Connect with Jackie Burke & Lucas DiPietrantonio
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May 6, 2024 • 37min

EP 20: Varos: Is DTC back? The DTC Bull Market as of May 2024 & TikTok Shop Advertising Spend Trends | Yarden Shaked, Co-Founder of Varos

Join us as Lucas sits down with Yarden Shaked, Co-Founder and CEO of Varos, as they deep dive on recent industry metrics for 7, 8, and 9-figure Shopify brands. The overall market is looking rather strong with revenue up across the board for most brands. The two explore the emergence of TikTok Shop and its percentage of advertising spend across the industry.📰 Sign up for our newsletter to learn from the best growth marketers in the world, gain early access invitations to our events, and hear our thoughts about what's happening in the industry.🔗 Connect with Yarden and Lucas.
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Apr 23, 2024 • 45min

EP 19: Building an 8-Figure Beauty Brand, Innovation & Community-Driven Marketing | Arjan Singh & Ryan Babenzien, Co-Founders of Jolie

In this episode, Lucas sits down with Arjan Singh and Ryan Babenzien from Jolie to discuss the transformative journey of their innovative beauty brand. From their humble beginnings to a $25 million run rate, they dive into the brand's success, the overlooked potential of water filtration in beauty, and the strategic decisions that propelled their growth. Tune in to explore how Jolie is redefining beauty standards and capitalizing on the power of community-driven marketing.📰 Sign up for our newsletter to learn from the best growth marketers in the world, gain early access invitations to our events, and hear our thoughts about what's happening in the industry.🔗 Connect with Arjan, Ryan, and Lucas
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Apr 15, 2024 • 37min

EP 18: The Intersection of Traditional Advertising, Digital Metrics, and Out-of-Home Complexities | Tom Shea, Co-Founder of Adgile Media

Dive into this episode as Lucas and Tom Shea dissect the fusion of old-school advertising with modern digital tactics at Agile Media. Learn how Tom is redefining outdoor ads through technology, turning truck displays into potent, data-rich campaigns. This exploration offers an inside look at Agile's unique approach to advertising, blending analytics with physical advertising to navigate the complexities of today's marketing landscape.📰 Sign up for our newsletter to learn from the best growth marketers in the world, gain early access invitations to our events, and hear our thoughts about what's happening in the industry.🔗 Connect with Tom and Lucas
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Mar 26, 2024 • 47min

EP 17: Mastering Tik-Tok, Content Creation Challenges and the Evolution of Commerce | Ashwinn Krishnaswamy, Partner at Forge

Ashwinn Krishnaswamy, Partner at Forge, delves into mastering TikTok for brand storytelling, creating resonant content, and navigating the digital landscape. Topics include monetizing creativity authentically, evolving content strategies, creator entrepreneurship challenges, and the power of branding in business.
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Mar 19, 2024 • 41min

Ep 16: The Brand Behind the Viral, Hard to Get Gym Bags, Influencer Partnerships, and using Scarcity as a Marketing Tactic | Caleb Ulffers, CEO of Haven Athletics

We dive into conversation with Calen Ulffers, Co-Founder and CEO of Haven Athletic, around launching a disruptive product that’s changing gym bags, partnering with Chris Hemsworth’s personal trainer, finding creative ways to drive cash flow and out-of-the-box marketing tactics to generate viral growth. 📰 Sign up for our newsletter to learn from the best growth marketers in the world, gain early access invitations to our events, and hear our thoughts about what's happening in the industry.🔗 Connect with Caleb and Lucas
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Feb 26, 2024 • 48min

EP 13: $200M in 4 years: The Soda Brand Challenging Coke | Steven Vigilante, Director of Growth at Olipop

In this episode of Social Studies, we sit down with Steven Vigilante from Olipop to dive into their unique growth strategy and how they are harnessing the power of TikTok to foster authentic brand engagement.Steve breaks down how they craft content that's not just about getting noticed—it's about creating real, meaningful connections. Tune in to learn how Olipop's fresh approach is reshaping the way brands amplify their presence, both online and off, in today's digital landscape.📰 Sign up for our newsletter to learn from the best growth marketers in the world, gain early access invitations to our events, and hear our thoughts about what's happening in the industry.🔗 Connect with Steven, Lucas, and Jackson
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Feb 6, 2024 • 45min

EP 12: The Content Engine behind a $22 Million Bootstrapped SaaS Startup | Adam Robinson, CEO of Retention.com

Join us for a deep dive with Adam Robinson, the strategic mind behind Retention.com, as he unpacks the essentials of engaging content creation and audience connection. In this episode, Adam shares his playbook for turning everyday insights into compelling content narratives, the intricacies of maintaining authenticity in a crowded digital space, and building a loyal community in the B2B ecosystem.Discover Adam's approach to leveraging storytelling for Retention.com's growth, the art of crafting content that captivates and converts, and the importance of genuine engagement in establishing a standout brand presence.🔗 Subscribe to our newsletter for expert marketing tips, exclusive event invites, and our perspective on the latest content marketing trends.🔗 Connect with Adam, Lucas, and Jackson

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