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Social Studies
EP 23: The Future of Advertising with Max Satter from Unveild | from Cannes Lions 2024
Jul 3, 2024
Max Satter from Unveiled discusses the impact of privacy regulations, the shift towards identity-less solutions in advertising, enhancing brand performance with AI-driven audience segmentation, and the debate between persistent identity and identity-less approaches.
26:56
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Quick takeaways
- Unveiled focuses on identity-less solutions to navigate privacy regulations and optimize audience recognition.
- AI-driven audience segmentation by Unveiled enhances ad performance through predictive behavior analysis and high-value cohort identification.
Deep dives
Unveiled: Addressing Signal Loss Gap for Brands
Unveiled addresses the issue of signal loss gap faced by brands in recognizing website visitors efficiently due to changes in tracking mechanisms. With Apple's impact through features like ITP, signal recognition has significantly reduced, causing challenges in triggering events accurately.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode