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10min chapter
EP 23: The Future of Advertising with Max Satter from Unveild | from Cannes Lions 2024
Social Studies
Evolving Identity Graphs and Future of Advertising
This chapter explores the efficacy of identity graphs in identifying individuals, the evolving privacy landscape, and the emergence of identity-less solutions. It discusses shifting towards behavior-focused strategies for customer prediction, building intelligence layers for personalized actions, creating custom and lookalike audiences for advertising campaigns, and using predictive analytics for optimizing customer cohorts based on predictive CLV.
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