Evolving Identity Graphs and Future of Advertising

Join us as we explore the highlights of Cannes Lions 2024, the premier international ad festival, and discuss the evolving landscape of privacy, tracking, and AI in audience segmentation. On this week's episode, we talked with Max Satter from Unveiled, shedding light on the significance of partnerships, the impact of privacy regulations, and the shift towards identity-less solutions. We explore enhancing brand performance with AI-driven audience segmentation and the debate between persistent identity and identity-less approaches. Gain practical insights on improving conversion rates and customer lifetime value (CLV) to stay ahead in the competitive digital advertising landscape.

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🔗 Connect with:

Max Sattar: https://www.linkedin.com/in/maxsatter/

Lucas DiPietrantonio: https://www.linkedin.com/in/lucasdipietrantonio/

#CannesLions2023 #DigitalAdvertising #AI #AudienceSegmentation #MarketingStrategy #PrivacyTracking #CustomerEngagement #BrandPerformance #Unveiled #adtechroom