Social Studies

In this engaging discussion, Oren John, founder of Valuables, and Lucas James, CEO of Darkroom, reveal the truth about creator entrepreneurship. They tackle the real challenges of scaling a brand and the essential operational skills needed for long-term success. The conversation dives into the shifting landscape of luxury branding and creative marketing strategies that prioritize audience engagement over follower counts. With insights on navigating consumer trends and the evolving dynamics of retail, this chat is a treasure trove for aspiring entrepreneurs.

Max Satter from Unveiled discusses the impact of privacy regulations, the shift towards identity-less solutions in advertising, enhancing brand performance with AI-driven audience segmentation, and the debate between persistent identity and identity-less approaches.

Join us as Lucas sits down with Ori Zohar, Founder and Co-CEO of Burlap & Barrel, as they deep dive into Single Origin Spices, Launching DTC and the process of Bootstrapping Burlap & Barrel📰 Sign up for our newsletter to learn from the best growth marketers in the world, gain early access invitations to our events, and hear our thoughts about what's happening in the industry → https://www.darkroomagency.com/newsletter🔗 Connect with:Ori Zohar: https://www.linkedin.com/in/orizohar/Lucas DiPietrantonio: https://www.linkedin.com/in/lucasdipietrantonio/

Join us as Lucas sits down with Jackie Burke, Founder and CEO of Tini Lux, as they deep dive into how to create founder led content, her role scaling the business and strategies for first-time founders.📰 Sign up for our newsletter to learn from the best growth marketers in the world, gain early access invitations to our events, and hear our thoughts about what's happening in the industry → https://www.darkroomagency.com/newsletter🔗 Connect with Jackie Burke & Lucas DiPietrantonio

Join us as Lucas sits down with Yarden Shaked, Co-Founder and CEO of Varos, as they deep dive on recent industry metrics for 7, 8, and 9-figure Shopify brands. The overall market is looking rather strong with revenue up across the board for most brands. The two explore the emergence of TikTok Shop and its percentage of advertising spend across the industry.📰 Sign up for our newsletter to learn from the best growth marketers in the world, gain early access invitations to our events, and hear our thoughts about what's happening in the industry.🔗 Connect with Yarden and Lucas.

In this episode, Lucas sits down with Arjan Singh and Ryan Babenzien from Jolie to discuss the transformative journey of their innovative beauty brand. From their humble beginnings to a $25 million run rate, they dive into the brand's success, the overlooked potential of water filtration in beauty, and the strategic decisions that propelled their growth. Tune in to explore how Jolie is redefining beauty standards and capitalizing on the power of community-driven marketing.📰 Sign up for our newsletter to learn from the best growth marketers in the world, gain early access invitations to our events, and hear our thoughts about what's happening in the industry.🔗 Connect with Arjan, Ryan, and Lucas

Dive into this episode as Lucas and Tom Shea dissect the fusion of old-school advertising with modern digital tactics at Agile Media. Learn how Tom is redefining outdoor ads through technology, turning truck displays into potent, data-rich campaigns. This exploration offers an inside look at Agile's unique approach to advertising, blending analytics with physical advertising to navigate the complexities of today's marketing landscape.📰 Sign up for our newsletter to learn from the best growth marketers in the world, gain early access invitations to our events, and hear our thoughts about what's happening in the industry.🔗 Connect with Tom and Lucas

Ashwinn Krishnaswamy, Partner at Forge, delves into mastering TikTok for brand storytelling, creating resonant content, and navigating the digital landscape. Topics include monetizing creativity authentically, evolving content strategies, creator entrepreneurship challenges, and the power of branding in business.

We dive into conversation with Calen Ulffers, Co-Founder and CEO of Haven Athletic, around launching a disruptive product that’s changing gym bags, partnering with Chris Hemsworth’s personal trainer, finding creative ways to drive cash flow and out-of-the-box marketing tactics to generate viral growth. 📰 Sign up for our newsletter to learn from the best growth marketers in the world, gain early access invitations to our events, and hear our thoughts about what's happening in the industry.🔗 Connect with Caleb and Lucas

In this episode of Social Studies, we sit down with Steven Vigilante from Olipop to dive into their unique growth strategy and how they are harnessing the power of TikTok to foster authentic brand engagement.Steve breaks down how they craft content that's not just about getting noticed—it's about creating real, meaningful connections. Tune in to learn how Olipop's fresh approach is reshaping the way brands amplify their presence, both online and off, in today's digital landscape.📰 Sign up for our newsletter to learn from the best growth marketers in the world, gain early access invitations to our events, and hear our thoughts about what's happening in the industry.🔗 Connect with Steven, Lucas, and Jackson