Social Studies cover image

Social Studies

EP 17: Mastering Tik-Tok, Content Creation Challenges and the Evolution of Commerce | Ashwinn Krishnaswamy, Partner at Forge

Mar 26, 2024
Ashwinn Krishnaswamy, Partner at Forge, delves into mastering TikTok for brand storytelling, creating resonant content, and navigating the digital landscape. Topics include monetizing creativity authentically, evolving content strategies, creator entrepreneurship challenges, and the power of branding in business.
47:25

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Quick takeaways

  • Leveraging TikTok for brand narratives, crafting resonant content, and monetizing with authenticity.
  • Balancing brand authenticity with strategic growth in the digital frontier.

Deep dives

Distribution Channel and Product Placement Influence Packaging Design

When designing packaging, considering the distribution channel is crucial. Knowing where the product will be sold, whether in retail or DTC, impacts how it stands out on shelves. For retail, clear communication on the package becomes vital. A strong information hierarchy, brand positioning, and the right call-outs contribute to effective packaging.

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