Join us as Ian Blair, the mind behind Laundry Sauce, shares his unique journey from concept to e-commerce success. In this episode, Ian offers a candid look at the challenges and milestones of evolving a basic laundry product into a compelling brand in a competitive market. He talks about the significance of creative approaches in marketing, the art of product differentiation, and why customer experience is central to Laundry Sauce's identity.Explore how Ian uses fine fragrances to transform everyday items into something special and how genuine brand messaging resonates with consumers. This episode is an engaging dive into the realities of growing an e-commerce brand and the subtleties of making everyday products stand out.📰 Sign up for our newsletter to learn from the best growth marketers in the world, gain early access invitations to our events, and hear our thoughts about what's happening in the industry.🔗 Connect with Ian, Lucas, and Jackson

David Wolfe, CEO of ABLE and a veteran in brand building and entrepreneurship, brings his extensive experience from various executive roles and as an investor in innovative companies.In this episode, David shares insights on scaling businesses, from the initial challenge of earning the first million to the strategic nuances involved in growing beyond $100 million. He delves into the fundamentals of brand messaging, the evolution of consumer behavior, and customer acquisition strategies. Additionally, David discusses the changing roles of CEOs and marketers and the significance of community in brand growth.📰 Sign up for our newsletter to learn from the best growth marketers in the world, gain early access invitations to our events, and hear our thoughts about what's happening in the industry.🔗 Connect with David, Lucas, and Jackson

Lucas and Jackson speak with Sam Blumenthal, the CEO of Banter. As a seasoned expert in commerce, community, and investment, Sam's insights and expertise inspired him to launch Banter, an omni-channel commerce network, and to establish Compounding Thoughts, an inventive content platform.In this episode, we explore the nuances of community-building and how brands can harness marketplaces as distribution channels through fostering an interactive consumer-centric ecosystem. Additionally, we discuss the construction of digital identities in the realm of fashion and the interplay between social and financial capital across social networking sites such as Instagram and Tiktok📰 Sign up for our newsletter to learn from the best growth marketers in the world, gain early access invitations to our events, and hear our thoughts about what's happening in the industry.🔗 Connect with Sam, Lucas, and Jackson

Join Lucas and Jackson as they engage in a conversation with Taras Kravtchouk, the Founder, CEO, and Designer at TARFORM. Leveraging his passion for design and entrepreneurship, Taras is revolutionizing the transportation industry through TARFORM, an automotive startup that pioneers a fresh generation of electric motorcycles, fusing cutting-edge technology, sustainable mobility, and intelligent connectivity.Taras provides insights from his journey, spanning from securing pre-seed funding to capitalizing on the power of viral organic marketing. We also dive into the significance of design, strategies for market validation, and how founders can craft a compelling brand narrative.📰 Sign up for our newsletter to learn from the best growth marketers in the world, gain early access invitations to our events, and hear our thoughts about what's happening in the industry.🔗 Connect with Taras, Lucas, and Jackson

Join Lucas and Jackson in conversation with Bennett Carroccio, Co-Founder and CEO of Canal. Drawing from his background in venture capital and e-commerce, Bennet created Canal, a curated marketplace transforming the way products are sold online.In this episode, we discuss the impact of higher education on achieving success, understand the significance of a robust network in venture capital and entrepreneurship, and take a closer look at the evolving landscape of commerce. We also dive into Bennett's journey, exploring his experiences and insights in founding Canal, from the initial idea conception to steering a rapidly growing, investment backed company.📰 Sign up for our newsletter to learn from the best growth marketers in the world, gain early access invitations to our events, and hear our thoughts about what's happening in the industry.🔗 Connect with Bennett, Lucas, and Jackson

Lucas and Jackson speak with Nathan Resnick, Founder of Caffeinated CX and Sourcify. With a background scaling 6 figure businesses, raising more than 1 million dollars on Kickstarter, and bringing over a dozen products to life, Nathan is a seasoned serial entrepreneur.We discuss the global geopolitical climate, its impact on e-commerce manufacturing in China and other countries, and how entrepreneurs can succeed in an otherwise confusing sourcing landscape. We also explore the current state of American markets and consumer habits along with AI’s impacts on marketing trends and future potential in key operational functions.📰 Sign up for our newsletter to learn from the best growth marketers in the world, gain early access invitations to our events, and hear our thoughts about what's happening in the industry.🔗 Connect with Nathan, Lucas, and Jackson

Join Lucas and Jackson as they sit down with Rishabh Jain, the CEO and Co-Founder of FERMAT, a revolutionary content native shopping platform optimizing brand’s customer acquisition and conversions. As a preeminent thinker on the state of consumer tracking in digital advertising, Rishabh’s experience through ventures including Live Ramp have contributed to his success in empowering brands through innovative data collection and attribution strategies. In this episode, we cover topics including where attribution is heading in 2023 and beyond. We discuss closed-loop ad ecosystems, the changing role of the CMO, and how brands can take advantage of simplifying their message to make more compelling ads.Sign up for our newsletter to learn from the best growth marketers in the world, gain early access invitations to our events, and hear our thoughts about what's happening in the industry.https://www.darkroomagency.com/newsletterConnect with Rishabh, Lucas, and Jackson:Rishabh: https://www.linkedin.com/in/rishabhmjain/Lucas: https://www.linkedin.com/in/lucasdipietrantonio/Jackson: https://www.linkedin.com/in/jcorey/

Join Lucas and Jackson in conversation with Matthew Gattozi, Founder of Goodo Studios. With expertise spanning creative strategy, performance ad creative, organic video, and product content, Matthew is renowned for working with numerous notable brands including Harry’s, Kopari Beauty and Huron.Matthew dissects the creative strategy process from his agency owner perspective, offering insights on establishing lean creative production systems for brands. We explore how brands pinpoint successful angles within single creatives and then expand to create strategic roadmaps, all while navigating the current content creator landscape.Sign up for our newsletter to learn from the best growth marketers in the world, gain early access invitations to our events and hear our thoughts about whats happening in the industry.https://www.darkroomagency.com/newsletterConnect with Michael, Lucas, and Jackson:Lucas: https://www.linkedin.com/in/lucasdipietrantonio/Jackson: https://www.linkedin.com/in/jcorey/Matthew: https://www.linkedin.com/in/matthewgattozzi/

Lucas and Jackson speak with Michael Kaminsky, an econometrician and the founder of Recast who specializes in data science, data modeling, and media mix modeling for consumer brands. He’s well known for leading the data analytics team at Harry's and speaking on the importance of MMM in an increasingly obscure tracking environment.Michael shares his unique perspective on how we can use data as a tool to improve the efficiency of advertising and to deliver better outcomes for business. We dive into strategies for dealing with a changing digital landscape and explore solutions available by both Darkroom and Recast MMM.Sign up for our newsletter to learn from the best growth marketers in the world, gain early access invitations to our events and hear our thoughts about whats happening in the industry.https://www.darkroomagency.com/newsletterConnect with Michael, Lucas, and Jackson:Lucas: https://www.linkedin.com/in/lucasdipietrantonio/Jackson: https://www.linkedin.com/in/jcorey/Michael: https://www.linkedin.com/in/michael-the-data-guy-kaminsky/

Join Lucas and Jackson as they speak with Alexandra Greifeld, a growth advisor and the mastermind behind the ‘No Best Practices’ who is an expert in eCommerce, Fashion Design, and Merchandising. She is known for her leadership at Tapestry & Tibi and her insights on overcoming scaling plateaus.In this episode, she emphasizes the need to invest in channels that work for your brand and at the backend constantly iterating while avoiding customer fatigue or overmarketing after the post-purchase stage.Sign up for our newsletter to learn from the best growth marketers in the world, gain early access invitations to our events, and hear our thoughts about what's happening in the industry.https://www.darkroomagency.com/newsletterConnect with Michael, Lucas, and Jackson:Lucas: https://www.linkedin.com/in/lucasdipietrantonio/Jackson: https://www.linkedin.com/in/jcorey/Alexandra: https://www.linkedin.com/in/alexandra-greifeld-18507411/