Social Studies
Growth marketing is the single most important function in the modern-day business organization. It is also one of the most dynamic. Marketing success hinges on the ways teams interact with new technologies, team structures, and strategies.
The Social Studies Podcast is about our experience working with the best entrepreneurs in e-commerce, software, and consumer. We are focused on how world-class startups use innovative ways to grow revenue and build brand awareness. We also analyze business models and discuss current events in the advertising space.
Lucas DiPietrantonio is the founder of Darkroom, one of the leading growth consultancies in America. Across our portfolio, we are fortunate enough to advise, invest, and work with many of the fastest-growing businesses across industries. We inject those learnings into weekly conversations on growth, brand-building, and entrepreneurship.
Follow along with our conversations each week.
Latest episodes
Aug 28, 2023 • 56min
EP 2: How to Scale 8-figure Brands | Alex Greifeld, Founder of No Best Practices
Join Lucas and Jackson as they speak with Alexandra Greifeld, a growth advisor and the mastermind behind the ‘No Best Practices’ who is an expert in eCommerce, Fashion Design, and Merchandising. She is known for her leadership at Tapestry & Tibi and her insights on overcoming scaling plateaus.In this episode, she emphasizes the need to invest in channels that work for your brand and at the backend constantly iterating while avoiding customer fatigue or overmarketing after the post-purchase stage.Sign up for our newsletter to learn from the best growth marketers in the world, gain early access invitations to our events, and hear our thoughts about what's happening in the industry.https://www.darkroomagency.com/newsletterConnect with Michael, Lucas, and Jackson:Lucas: https://www.linkedin.com/in/lucasdipietrantonio/Jackson: https://www.linkedin.com/in/jcorey/Alexandra: https://www.linkedin.com/in/alexandra-greifeld-18507411/
Aug 8, 2023 • 1h 28min
EP 1: The Future of the DTC Market | Emmett Shine, Co-Founder of Pattern
Lucas and Jackson speak with Emmett Shine, the co-founder of Pattern Brands. Emmett shares his story founding Gin Lane, one of the most influential consumer design agencies in history, well known for creating $15B in brand value for businesses like Harry’s, Hims, and Warby Parker.We discuss the history of the direct-to-consumer model, what the future has in store, and some of the biggest changes disrupting the digital advertising landscape.Sign up for our newsletter to learn from the best growth marketers in the world, gain early access invitations to our events, and hear our thoughts about what's happening in the industry.https://www.darkroomagency.com/newsletterConnect with Emmett, Lucas, and Jackson:Lucas: https://www.linkedin.com/in/lucasdipietrantonio/Jackson: https://www.linkedin.com/in/jcorey/Emmett: https://www.linkedin.com/in/emmettshine/
