Making the Media

S4E03: The State of Media Tech Media technology companies are increasingly looking beyond their traditional markets for new revenue streams, and the use of artificial intelligence is growing in importance, according to a new report. In the new episode of the Making the Media Podcast, the IABM’s head of knowledge, Lorenzo Zanni, discusses the findings of their recently released report, The State of Media Tech, published at the IBC Trade Show. Our Guest This Episode Lorenzo Zanni  IABM Head of Knowledge A graduate of Pisa, Durham, Swansea, and Glasgow Universities, Lorenzo Zanni holds a BSc in economics and management, an MSc in business economics, and an MSc in data analytics. Lorenzo is the head of knowledge at IABM, and he has been responsible for growing IABM’s Business Intelligence portfolio into the authoritative resource it is today. Lorenzo’s research is widely quoted in international industry publications, and he has presented at shows around the world, including IBC and NAB Show.    More Resources For more on this topic, check out Avid MediaCentral and AI Virtual Event – Watch a demonstration and discussion of Avid Ada AI tech previews Fosterning Creativity Through the Use of AI – Read about AI innovations Contact Us Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid. Credits Host: Craig Wilson Producer: Matt Diggs Social: Wim Van den Broeck Theme Music: Greg “Stryke” Chin

S4E02: Let Me Explain Journalists must always consider whether the way they are telling stories is right for the audiences they are trying to reach to ensure that their work remains relevant. In the new episode of the Making the Media Podcast, BBC News analysis editor, presenter, and author, Ros Atkins, discusses how he constantly re-evaluates his work to ensure he explains topics clearly enough across multiple platforms. Ros has just released a new book, called The Art of Explanation, and in the podcast episode, he outlines the techniques he deploys when gathering, interpreting, and then presenting information. Our Guest This Episode Ros Atkins BBC News Analysis Editor, Presenter, and Author Ros is the creator and presenter of “Outside Source” on the BBC News Channel. His “Ros Atkins on….” explainer videos have become an online hit with millions of views across a variety of platforms. He co-presents “The Media Show” on BBC Radio 4 and the topical program “Ros Atkins On The Week” on BBC1. A journalist for more than thirty years, he is based in London. More Resources For more on this topic, check out Data Driven – Discover how Channel 4 News in the UK are using data to enhance their journalism Avid Empowers the Modern Newsroom – Discover how Avid is delivering innovative news workflows Contact Us Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid. Credits Host: Craig Wilson Producer: Matt Diggs Social: Wim Van den Broeck Theme Music: Greg “Stryke” Chin

The podcast explores the impact of AI in journalism and the need for ethical considerations. It discusses the role of the BBC's R&D department in exploring AI and partnerships with organizations. The podcast also emphasizes the importance of personalization and safety considerations in AI. It highlights the growth of AI in journalism and the potential of AI as a co-pilot. Content authenticity and detection, as well as ongoing conversations about AI, are also important topics covered in the podcast.

S3E20: The value of mentoring and encouraging staff to continually learn and develop their skills cannot be underestimated, particularly with the advent of remote working in the post-production industry. In the final episode of season three of the podcast, host Craig Wilson talks with Ed Bengoa, director of post production at ITN in the UK, about the challenges and benefits posed by the advent of remote working procedures. Our Guest This Episode Ed Bengoa Director of Post Production ITN Ed is currently the Director of Post Production at the UK-based news and content producer ITN, where she has worked since 2021.   Prior to this Ed was the Head of Post Production at MSV Post, part of the Tinopolis group of companies and also has experience working as the Facilities Manager with Directors Cut Films. Audio was her first love, and she spent nine years working with BBC Studioworks in a variety of audio-related roles. Prior to this, she worked as a dubbing editor at the leading post-production house, Molinare.   More Resources For more on this topic, check out Avid | Edit On Demand – Discover the benefits of a fully cloud-deployed post-production environment with Media Composer and Avid NEXIS running in Microsoft Azure   Avid NEXIS | EDGE – Open up new possibilities for remote post-production working, connecting to your on premises Avid NEXIS storage   Making the Media Season Three – Catch up on all 20 episodes of Season Three   Contact Us Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid. Credits Host: Craig Wilson Producer: Matt Diggs Social: Wim Van den Broeck Theme Music: Greg “Stryke” Chin

S3E19:  Post production, like many industries, is facing recruitment challenges, and not just at entry levels. There is a recognition that hiring and retaining staff is now tougher than ever post-pandemic, and that greater competition from other content creators is posing challenges to the sector. In the latest episode, host Craig Wilson speaks to Jai Cave, technical operations director at the UK-based post house ENVY and Caroline Orme, associate professor at Ravensbourne University in England about the current situation and the work they are doing to address the challenge. Our Guests This Episode Jai Cave ENVY Post Production Technical Operations Director   Jai has over 17 years of experience in the broadcast industry and holds the position of technical operations director at ENVY. He is involved in all aspects of the business, from client liaison and business development, through to workflow design and project management. He designs and manages operational change throughout the company and researches and implements new technology, from system design through to the implementation of new services.  His previously held roles include head of operations, where he managed a multi-level team of 70 through the move to fully file-based acquisition and delivery. More recently he has designed and delivered the company’s new ENVY Remote platform, a full suite of remote editing and collaboration tools available across web and mobile apps.   Caroline Orme Associate Professor Ravensbourne University   Caroline is an interdisciplinary artist, international director, editor, and post-production expert, specializing in 3D stereoscopic and color grading. Caroline’s work has featured in 30 film festivals throughout the UK, Europe, and internationally.    Following an MSc in 3D stereoscopic media, her research has been presented at conferences, and her paper, titled Do 3Ds and VR Share the Same Visual Grammar? was presented at the International Broadcasting Conference (IBC) in Amsterdam.   She also has experience in broadcasting and worked as an audio commentary systems operator at the London Olympics in 2012. She has done live projects at Ravensbourne with the Museum of London, The Queens House, The Science Museum, PricewaterhouseCoopers, Sharpshooters, Tag Rugby Trust, and UNESCO, that led to exhibitions and screenings at the Science Museum, Imperial War Museum, BBC Rugby Union Online, and Sky.    Caroline specializes in teaching asset management (Avid NEXIS), the art of editing, Avid (as an Avid-certified trainer), online (working to a digital production partnership high-definition specification) and color grading (Nucoda).    More Resources For more on this topic, check out Media Composer for Students  – Discover Avid’s new program giving students free access to the industry-leading editing software The Skills Crisis – Listen to this podcast to discover how one high school is innovating to help students, and the importance of diversifying the workforce in post production. Contact Us Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid. Credits Host: Craig Wilson Producer: Matt Diggs Social: Wim Van den Broeck Theme Music: Greg “Stryke” Chin

S3E18: Using data to illustrate stories in new ways or uncover hidden stories is a key facet of modern journalism. But how do you take that information and turn it into informative and engaging content that works across multiple platforms? In the latest episode, host Craig Wilson speaks with Sunita Bhatti, head of regions from Channel 4 News in the UK, on how they are planning to use data to do just that, and how artificial intelligence (AI) can also help them do it. Our Guest This Episode   Sunita Bhatti Head of Regions Channel 4 News   More Resources For more on this topic, check out Technology Builds Collaboration and Content – Two news leaders discuss the ways in which technology is assisting their news teams to do more and deliver across multiple platforms. Stream On with Avid News – In this webinar, discover the latest on Avid’s news solutions. The Innovation Station – How are ABC News Australia innovating to find new audiences? Contact Us Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid. Credits Host: Craig Wilson Producer: Matt Diggs Social: Wim Van den Broeck Theme Music: Greg “Stryke” Chin

S3E17: A major new report has highlighted key areas which need to be addressed in order to ensure that broadcasters take advantage of advances in technology in a rapidly changing media landscape. In the latest episode, host Craig Wilson speaks with Mark Harrison, the chief executive of the DPP, about their European Leaders Report, compiled after a two-day conference of broadcasters and media vendors in Berlin, Germany. Our Guest This Episode   Dr Mark Harrison  CEO  DPP Ltd    Mark began his career as an historian at Cambridge University, before moving into the media industry. He spent many years as a director, producer, and executive producer, and won numerous awards for his filmmaking, including an International EMMY and a BAFTA nomination.     Mark has held senior roles within the independent production sector and the BBC. He was MD of an independent production company before being appointed to be BBC’s head of arts, and then head of multiplatform production. He was subsequently controller of production for BBC North and leader of the BBC’s End-to-End Digital program, before becoming director of transformation for BBC Design & Engineering.    In 2015, Mark became CEO of the DPP—the media industry’s international business network, which he founded. Today, the DPP has nearly 500 member companies from across the whole media supply chain—from global tech giants to start-ups.       More Resources For more on this topic, check out: Tomorrow’s News – Explore a series of articles detailing the DPP Tomorrow’s News reports AI – Threat or Opportunity  – AI in journalism expert Charlie Beckett debates the latest technology advances   Contact Us Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid. Credits Host: Craig Wilson Producer: Matt Diggs Social: Wim Van den Broeck Theme Music: Greg “Stryke” Chin

S3E16: The nature of storytelling is changing, and to fully embrace this change and attract new audiences, broadcasters need to make greater use of mobile journalism and capitalize on their trusted relationship with their viewers. In the latest episode of season three of the podcast, host Craig Wilson discusses the world of mobile journalism (known as “mojo”) with mobile innovator and pioneer Glen Mulcahy. Our Guest This Episode Glen Mulcahy   Glen is an internationally recognized Irish media trainer and technology innovator who’s best known for his contributions to the field of mobile journalism.   He began his career in media in the mid 1990s, working for the newly launched Irish language TV station TG4. He later joined the Irish national broadcaster, RTÉ, where he worked as a manager in the news technology team before moving to the role of head of innovation.   In 2007, Mulcahy became interested in the potential of smartphones for mobile journalism and he later founded the mobile journalism conference, RTÉ MojoCon. The event quickly became a global gathering of journalists, broadcasters, and technologists interested in exploring the possibilities of mobile journalism.   After leaving RTÉ in 2017, Mulcahy established MojoFest, a technology and innovation festival that brings together experts from various industries to share insights on the latest developments in the field of mobile journalism and professional content creation.   He is regarded as a thought leader and pioneer in the field of mobile innovation and continues to inspire and mentor journalists around the world.     More Resources For more on this topic, check out: Mr Mojo Risin’ – Philip Bromwell, from Irish broadcaster RTÉ, details their use of mobile journalism Do You Trust Me? – Discover the work of Project Origin and its efforts to ensure content authenticity The DPP Tomorrow's News Reports – An in-depth series of reports on the future of the news business Contact Us Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid. Credits Host: Craig Wilson Producer: Matt Diggs Social: Wim Van den Broeck Theme: Music: Greg “Stryke” Chin

S3E15: Communicating constantly. Collaborating collectively across the globe. Delivering 24-hour news in the most cost-effective way possible. And widening the net to recruit a more diverse staff. These are just some of the challenges facing one of the best-known news brands in the business. In the latest episode of season three of the podcast, Craig discusses all of these issues with Rebecca Moore, director of technical operations with CNN International. Our Guest This Episode Rebecca Moore   Rebecca is director of technical operations at CNN International, based at the network’s London bureau.   As part of her role, she is responsible for the day-to-day leadership of the London and Abu Dhabi control rooms, studios, lighting, and makeup teams.   She has been with CNN for over 25 years, and is skilled in the fields of broadcasting, communication, change management, and television.       More Resources For more on this topic, check out Standing Out from the Crowd – Discover how a new news channel is making its mark. Tech Builds Collaboration and Content – News leaders discuss how their news operations are facing the future. The Skills Crisis ­– Many people working in the media industry see a looming skills crisis. What needs to be done to address the challenge?   Contact Us Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid. Credits Host: Craig Wilson Producer: Matt Diggs Social: Wim Van den Broeck Theme Music: Greg “Stryke” Chin

S3E14: Risk-taking and being prepared to fail (but fail fast) are some of the key learnings from a news station which launched in the pandemic and is continuing to grow and find an audience. In the latest episode of season three of the podcast, Craig speaks with Matt Goldberg, vice president of content strategy at NBCUniversal Local, about the work of NBC LX almost three years on since it went on air. We featured the work of NBC LX in season one of the podcast, so this is the chance to discover what worked, what did not, and what the future holds for the US-based station. Our Guest This Episode Matt Goldberg   Matt is the vice president of content strategy for NBCUniversal Local. In this role, Matt oversees content, brand, marketing, and programming, and manages the team at LX News. He also works directly with sales, business development, and distribution in generating revenue for the network. Matt has been with NBCU for 20 years, previously working as the assistant news director at KNBC in Los Angeles and at NBC Bay Area. Prior to moving into management, Matt was an investigative producer in Los Angeles, where he won numerous local and national awards for his work. Matt served as an elected board member of the non-profit Investigative Reporters & Editors (IRE) and was the board president from 2016 to 2018. He started his career in TV news while attending Arizona State University and has also worked in Houston, Texas.      More Resources For more on this topic, check out Multi-Platform Madness – In season one of the podcast, Matt reflects on the launch of NBC LX The VICE Squad – Maral Usefi from VICE News explains how they work to create content across multiple platforms as efficiently as possible Contact Us Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid. Credits Host: Craig Wilson Producer: Matt Diggs Social: Wim Van den Broeck Theme: Music: Greg “Stryke” Chin