

Making the Media
Avid Technology
A podcast and vodcast exploring the forces that shape the media, news, and entertainment business. Tune in for interviews on trends, talent, and tech. By industry leaders, for industry leaders. New episodes every other Friday. Send us your questions and comments: makingthemedia@avid.com or @craigaw1969.
Episodes
Mentioned books

May 12, 2023 • 35min
S3E17: Euro Vision
S3E17:
A major new report has highlighted key areas
which need to be addressed in order to ensure that broadcasters take advantage
of advances in technology in a rapidly changing media landscape.
In the latest episode, host Craig Wilson speaks
with Mark Harrison, the chief executive of the DPP, about their European
Leaders Report, compiled after a two-day conference of broadcasters and media
vendors in Berlin, Germany.
Our Guest This Episode
Dr Mark Harrison
CEO
DPP Ltd
Mark began his career as
an historian at Cambridge University, before moving into the media industry. He
spent many years as a director, producer, and executive producer, and won
numerous awards for his filmmaking, including an International EMMY and a BAFTA
nomination.
Mark has held senior
roles within the independent production sector and the BBC. He was MD of an independent production company before
being appointed to be BBC’s head of arts, and then head of multiplatform
production. He was subsequently controller of production for BBC North and
leader of the BBC’s End-to-End Digital program, before becoming director of
transformation for BBC Design & Engineering.
In 2015, Mark became CEO
of the DPP—the media industry’s international business network, which he
founded. Today, the DPP has nearly 500 member companies from across the whole
media supply chain—from global tech giants to start-ups.
More Resources
For more on this topic, check out:
Tomorrow’s News – Explore a series of articles detailing the DPP Tomorrow’s News reports
AI – Threat or Opportunity – AI in journalism expert Charlie Beckett debates the latest technology advances
Contact Us
Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid.
Credits
Host:
Craig Wilson
Producer:
Matt Diggs
Social:
Wim Van den Broeck
Theme
Music: Greg “Stryke” Chin

Apr 28, 2023 • 33min
S3E16: Find Your Mojo
S3E16:
The nature of storytelling is changing, and to
fully embrace this change and attract new audiences, broadcasters need to make
greater use of mobile journalism and capitalize on their trusted relationship
with their viewers.
In the latest episode of season three of the
podcast, host Craig Wilson discusses the world of mobile journalism (known as “mojo”)
with mobile innovator and pioneer Glen Mulcahy.
Our Guest This Episode
Glen Mulcahy
Glen is an internationally
recognized Irish media trainer and technology innovator who’s best known for
his contributions to the field of mobile journalism.
He began his career in media in the
mid 1990s, working for the newly launched Irish language TV station TG4. He
later joined the Irish national broadcaster, RTÉ, where he worked as a manager
in the news technology team before moving to the role of head of innovation.
In 2007, Mulcahy became interested
in the potential of smartphones for mobile journalism and he later founded the
mobile journalism conference, RTÉ MojoCon. The event quickly became a global
gathering of journalists, broadcasters, and technologists interested in
exploring the possibilities of mobile journalism.
After leaving RTÉ in 2017, Mulcahy
established MojoFest, a technology and innovation festival that brings together
experts from various industries to share insights on the latest developments in
the field of mobile journalism and professional content creation.
He is regarded as a thought leader
and pioneer in the field of mobile innovation and continues to inspire and
mentor journalists around the world.
More Resources
For more on this topic, check out:
Mr Mojo Risin’ – Philip Bromwell, from Irish broadcaster RTÉ, details their use
of mobile journalism
Do You Trust Me? – Discover the work of Project Origin
and its efforts to ensure content authenticity
The DPP Tomorrow's News Reports – An in-depth series of reports on the
future of the news business
Contact Us
Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid.
Credits
Host:
Craig Wilson
Producer:
Matt Diggs
Social:
Wim Van den Broeck
Theme:
Music: Greg “Stryke” Chin

Apr 14, 2023 • 29min
S3E15: The "Always On" Newsroom
S3E15:
Communicating constantly. Collaborating
collectively across the globe. Delivering 24-hour news in the most
cost-effective way possible. And widening the net to recruit a more diverse
staff. These are just some of the challenges facing one of the best-known news brands in
the business.
In the latest episode of season three of the podcast, Craig discusses all of these issues with Rebecca Moore, director of technical
operations with CNN International.
Our Guest This Episode
Rebecca Moore
Rebecca is director of technical operations at CNN International, based
at the network’s London bureau.
As part of her role, she is responsible for the day-to-day leadership of
the London and Abu Dhabi control rooms, studios, lighting, and makeup
teams.
She has been with CNN for over 25 years, and is skilled in the fields of
broadcasting, communication, change management, and television.
More Resources
For more on this topic, check out
Standing Out from the Crowd – Discover how a new news channel is
making its mark.
Tech Builds Collaboration and Content – News leaders discuss how
their news operations are facing the future.
The Skills Crisis – Many people working in the media industry see a
looming skills crisis. What needs to be done to address the challenge?
Contact Us
Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid.
Credits
Host:
Craig Wilson
Producer:
Matt Diggs
Social:
Wim Van den Broeck
Theme
Music: Greg “Stryke” Chin

Mar 31, 2023 • 30min
S3E14: The LX Factor
S3E14:
Risk-taking and being prepared to fail (but fail fast) are some of the key learnings
from a news station which launched in the pandemic and is continuing to grow
and find an audience. In the latest episode of season three of the podcast,
Craig speaks with Matt Goldberg, vice president of content strategy at NBCUniversal Local,
about the work of NBC LX almost three years on since it went on air. We featured the
work of NBC LX in season one of the podcast, so this is the chance to discover
what worked, what did not, and what the future holds for the US-based station.
Our Guest This Episode
Matt Goldberg
Matt is the vice president of content strategy for NBCUniversal Local. In this role,
Matt oversees content, brand, marketing, and programming, and manages the team
at LX News. He also works directly with sales, business development, and distribution in
generating revenue for the network.
Matt has been with NBCU for 20 years, previously working as the assistant news director
at KNBC in Los Angeles and at NBC Bay Area. Prior to moving into management, Matt was an
investigative producer in Los Angeles, where he won numerous local and national awards for
his work.
Matt served as an elected board member of the non-profit Investigative Reporters & Editors (IRE)
and was the board president from 2016 to 2018. He started his career in TV news
while attending Arizona State University and has also worked in Houston, Texas.
More Resources
For more on this topic, check out
Multi-Platform Madness – In season one of the podcast, Matt reflects on
the launch of NBC LX
The VICE Squad – Maral Usefi from VICE News explains how they
work to create content across multiple platforms as efficiently as possible
Contact Us
Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid.
Credits
Host:
Craig Wilson
Producer:
Matt Diggs
Social:
Wim Van den Broeck
Theme:
Music: Greg “Stryke” Chin

Mar 17, 2023 • 29min
S3E13: Design and Deliver
S3E13:
How has the technology behind news and sports
graphics changed the way in which stories can be told in the studio, and what
does that mean for the collaboration between editorial and technical teams?
In this episode, Craig is joined by graphics expert Antonio Tena, from the Spanish
company Telemadrid, to discuss the way graphics are used to enable new
storytelling techniques.
Our Guest This Episode
Antonio Tena
Head of Processes and Innovation, Telemadrid
In Telemadrid, Antonio has been the head of the
graphics department and is currently the head of processes and innovation.
In the past, he was the head of post production and
graphics in Quiero TV and was involved in the launch of CNN+ in Spain, as a
graphic designer. In Canal+ he was in charge of the graphic design of
several shows like Lo mas + and in TVE he was a graphic designer in iconic shows like Quién
sabe dónde.
He also collaborated in the character, 2D, and 3D
design and landscape design of several video games by Warner Interactive, Pendulo
Studios, and Dynamic Multimedia, and he worked as an animator in several cartoon series for
Walt Disney Studios, Hannah Barbera, Warner Studios, Equip Studios, and Cruz
Delgado.
In 2011 he was awarded the “Premio Talento” by the
Television Science and Arts Academy in Spain.
More Resources
For more on this topic, check out:
Take the Weather with You – Nora Zimmet from The Weather Channel
details their innovative use of immersive mixed-reality graphics
Stream On with Avid News – Discover the latest news collaboration
workflows on premises and in the cloud
Contact Us
Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid.
Credits
Host:
Craig Wilson
Producer:
Matt Diggs
Social:
Wim Van den Broeck
Theme:
Music: Greg “Stryke” Chin

Mar 3, 2023 • 29min
S3E12: The Innovation Station
S3E12:
From TikTok experimentation to working out the best way to take advantage of the latest developments in the world of artificial intelligence, how are newsrooms working to deliver more creative and immersive storytelling?
In this episode, Craig is joined by Gina McKeon, Innovation Editor at the Australian Public Broadcaster, ABC.
Our Guest This Episode
Gina McKeon
Innovation Editor, Australian Broadcasting Corporation (ABC)
Gina has a wealth of experience working on innovative digital and investigative stories as a producer and journalist for ABC and SBS. She has an extensive track record in high-quality, original digital storytelling and has won numerous awards, including a Webby Award, SXSW Interactive Innovation Award, and multiple Walkley Awards.
More Resources
For more on this topic, check out:
The Vice Squad – Maral Usefi from Vice News outlines their strategy to tap into new markets.
Stop, Collaborate, and Listen – Discover how Avid is enabling new[OL1] [CW2] workflows on premises and in the cloud and bringing together distributed teams in this webinar.
Contact Us
Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid.
Credits
Host: Craig Wilson
Producer: Matt Diggs
Social: Wim Van den Broeck
Theme Music: Greg “Stryke” Chin
[OL1]@Craig Wilson this word should be “news,” right? Just want to make sure, because “new” would make sense as well.
Hi Owen, in this context "new" is the correct term, but thanks for checking. [CW2]

Feb 17, 2023 • 34min
S3E11: Take the Weather with You
S3E11:
When your overriding mission is to save lives, how does The Weather Channel in the United States use the power of immersive storytelling, collaborative ways of working, and innovative graphics to achieve its goals?
In this episode, Craig is joined by Nora Zimmett, from The Weather Channel, to explore their approach to news and how they are constantly looking to enhance their coverage, both inside the studio and from location.
Our Guest This Episode
NORA ZIMMETT
President of News and Original Series, The Weather Channel Television Network
Nora oversees all aspects of the network’s live and original programming, and its world-renowned storm coverage. She also oversees all weather content for the network's digital platforms. She is responsible for the overall editorial direction of the network and helped lead the channel to its first-ever News and Documentary Emmy Award in 2019.
Nora joined The Weather Channel in September 2014 from CNN where she served as co-creator and executive producer of both New Day Weekend and Smerconish. Prior to joining CNN, she held senior producer and producer roles at Bloomberg Television and Fox News Channel. Nora is an award-winning journalist, and in addition to the 2019 Emmy, she received an Emmy Award at CNN for her work on the 2012 presidential election.
More Resources
For more on this topic, check out
Going Green – Discover the work of BAFTA Albert and how it is helping broadcasters and producers minimize their impact on the environment.
The Evolution of Production – A series of articles on cloud-based production techniques
Contact Us
Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid.
Credits
Host: Craig Wilson
Producer: Matt Diggs
Social: Wim van den Broeck
Theme Music: Greg “Stryke” Chin

Feb 4, 2023 • 34min
S3E10: Exploring New Audiences
S3E10:
How is data informing both editorial and strategic decision-making with the newsroom at a time when audience behavior is changing rapidly?
In this episode, Craig is joined by leaders from CBC in Canada to discuss the launch of a new streaming channel and how they are working to attract diverse audiences throughout the country with new styles of programming.
Our Guests This Episode
Andree Lau, Senior Director of Digital Publishing and Streaming, CBC
Andree Lau oversees the national website, news app, social media content, the CBC News Network 24-hour news speciality channel, and the CBC News Explore FAST channel.
Andree started her journalism career running the overnight homepage for CBCNews.ca. At CBC, she's worked as a TV reporter, video journalist, food columnist (radio and online), and as a writer, producer, and editor (TV and digital) in nine newsrooms across Canada. She spent eight years at HuffPost Canada, where she helped build one of the most diverse and young newsrooms in the country. They broke enterprise, politics and lifestyle stories with an inclusive lens and experimented with livestreams and digital video. After three years as editor-in-chief of HuffPost Canada, Andree returned to CBC in 2020 to lead its digital news publishing strategy.
Michael Gruzuk, Senior Director, CBC News Studios
Michael Gruzuk is the head of CBC News Studios—a development, strategy, and production team supporting local and network content across all CBC News platforms.
Prior to this role, Michael was the head of network programming for CBC News. Before returning to CBC, he was the director of news and digital for VICE Canada. Michael started his career as a current affairs producer working on investigative documentaries and current affairs for Alliance Atlantis and CBC News productions.
Michael’s development leadership includes the 2021 relaunch of CBC News Network, Canada's #1 daily news podcast, Front Burner, Rosemary Barton Live, and Canada Tonight. Michael has created and re-launched several innovative programs including Face to Face (CBC News), VICE Canada Reports, and Cut-Off (VICE Media). He was previously a program leader at The National, CBC News Marketplace, and was the executive producer of CBC News Specials, overseeing all domestic and international news events, including CBC's Olympic news coverage and the 2015 federal election. He was a lead producer of the 2019 and 2021 Federal Leaders Debates.
More Resources
For more on this topic, check out:
X Marks the Spot – ITV’s director of news and current affairs, Michael Jermey, details their strategy for national and regional news.
Stop, Collaborate, and Listen – Discover how Avid’s newsroom tools are enabling new workflows.
Contact Us
Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid.
Credits
Host: Craig Wilson
Producer: Matt Diggs
Social: Wim Van den Broeck
Theme Music: Greg “Stryke” Chin

Jan 20, 2023 • 32min
S3E09: AI - Threat or Opportunity?
In this episode, award-winning journalist Charlie Beckett discusses the impact of artificial intelligence on the news and media industry. Topics covered include the Polis Journalism and AI project, the changing landscape of journalism with AI, and concerns about AI-generated misinformation. The podcast also highlights the courage of journalists facing physical risks in Mexico, Brazil, Nigeria, and the Philippines.

Jan 6, 2023 • 27min
S3E08: Mental Health Matters
S3E08:
What are news organizations doing to support journalists and crews facing mental health challenges and how is the rise of online hate impacting those teams?
In the eighth episode of season three of the Making the Media Podcast, host Craig Wilson is joined by journalist Hannah Storm, founder and co-director of the Headlines Network, to discuss how to handle these issues.
Our Guest This Episode
Hannah Storm, Founder and Co-Director, Headlines Network.
Hannah is the former CEO of the International News Safety Institute and the Ethical Journalism Network, as well as a sought-after speaker, facilitator, trainer, and writer.
Hannah co-authored the first study into moral injury and the media for the Reuters Institute for the Study of Journalism with Professor Anthony Feinstein and has written extensively at the intersection of gender, mental health, physical and online safety.
In 2020, she wrote publicly about her own experiences of post-traumatic stress, her recovery, and how those experiences shape her work. Hannah is also a qualified Mental Health First Aider with MHFA England.
More Resources
For more on this topic, check out:
Rise Up – A podcast on the work of the Rise organization to champion inclusion and diversity in the media industry.
The Headlines Network– A network to support those working in the media
Contact Us
Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid.
Credits
Host: Craig Wilson
Producer: Matt Diggs
Social: Wim Van den Broeck
Theme Music: Greg “Stryke” Chin


