Making the Media

Avid Technology
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Mar 17, 2023 • 29min

S3E13: Design and Deliver

S3E13: How has the technology behind news and sports graphics changed the way in which stories can be told in the studio, and what does that mean for the collaboration between editorial and technical teams? In this episode, Craig is joined by graphics expert Antonio Tena, from the Spanish company Telemadrid, to discuss the way graphics are used to enable new storytelling techniques. Our Guest This Episode Antonio Tena Head of Processes and Innovation, Telemadrid   In Telemadrid, Antonio has been the head of the graphics department and is currently the head of processes and innovation.    In the past, he was the head of post production and graphics in Quiero TV and was involved in the launch of CNN+ in Spain, as a graphic designer. In Canal+ he was in charge of the graphic design of several shows like Lo mas + and in TVE he was a graphic designer in iconic shows like Quién sabe dónde.    He also collaborated in the character, 2D, and 3D design and landscape design of several video games by Warner Interactive, Pendulo Studios, and Dynamic Multimedia, and he worked as an animator in several cartoon series for Walt Disney Studios, Hannah Barbera, Warner Studios, Equip Studios, and Cruz Delgado.   In 2011 he was awarded the “Premio Talento” by the Television Science and Arts Academy in Spain.     More Resources For more on this topic, check out: ⁠Take the Weather with You⁠ – Nora Zimmet from The Weather Channel details their innovative use of immersive mixed-reality graphics ⁠Stream On with Avid News⁠ – Discover the latest news collaboration workflows on premises and in the cloud Contact Us Questions? Comments? Cool ideas? Get in touch: ⁠makingthemedia@avid.com⁠ or ⁠@craigaw1969⁠. Follow Avid at ⁠@avid⁠. Credits Host: Craig Wilson Producer: Matt Diggs Social: Wim Van den Broeck Theme: Music: Greg “Stryke” Chin
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Mar 3, 2023 • 29min

S3E12: The Innovation Station

S3E12: From TikTok experimentation to working out the best way to take advantage of the latest developments in the world of artificial intelligence, how are newsrooms working to deliver more creative and immersive storytelling? In this episode, Craig is joined by Gina McKeon, Innovation Editor at the Australian Public Broadcaster, ABC. Our Guest This Episode Gina McKeon Innovation Editor, Australian Broadcasting Corporation (ABC) Gina has a wealth of experience working on innovative digital and investigative stories as a producer and journalist for ABC and SBS. She has an extensive track record in high-quality, original digital storytelling and has won numerous awards, including a Webby Award, SXSW Interactive Innovation Award, and multiple Walkley Awards. More Resources For more on this topic, check out: The Vice Squad – Maral Usefi from Vice News outlines their strategy to tap into new markets. Stop, Collaborate, and Listen – Discover how Avid is enabling new[OL1] [CW2] workflows on premises and in the cloud and bringing together distributed teams in this webinar. Contact Us Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid. Credits Host: Craig Wilson Producer: Matt Diggs Social: Wim Van den Broeck Theme Music: Greg “Stryke” Chin [OL1]@Craig Wilson this word should be “news,” right? Just want to make sure, because “new” would make sense as well. Hi Owen, in this context "new" is the correct term, but thanks for checking. [CW2]
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Feb 17, 2023 • 34min

S3E11: Take the Weather with You

S3E11: When your overriding mission is to save lives, how does The Weather Channel in the United States use the power of immersive storytelling, collaborative ways of working, and innovative graphics to achieve its goals? In this episode, Craig is joined by Nora Zimmett, from The Weather Channel, to explore their approach to news and how they are constantly looking to enhance their coverage, both inside the studio and from location. Our Guest This Episode NORA ZIMMETT President of News and Original Series, The Weather Channel Television Network Nora oversees all aspects of the network’s live and original programming, and its world-renowned storm coverage. She also oversees all weather content for the network's digital platforms. She is responsible for the overall editorial direction of the network and helped lead the channel to its first-ever News and Documentary Emmy Award in 2019. Nora joined The Weather Channel in September 2014 from CNN where she served as co-creator and executive producer of both New Day Weekend and Smerconish. Prior to joining CNN, she held senior producer and producer roles at Bloomberg Television and Fox News Channel. Nora is an award-winning journalist, and in addition to the 2019 Emmy, she received an Emmy Award at CNN for her work on the 2012 presidential election. More Resources For more on this topic, check out Going Green – Discover the work of BAFTA Albert and how it is helping broadcasters and producers minimize their impact on the environment. The Evolution of Production – A series of articles on cloud-based production techniques Contact Us Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid. Credits Host: Craig Wilson Producer: Matt Diggs Social: Wim van den Broeck Theme Music: Greg “Stryke” Chin
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Feb 4, 2023 • 34min

S3E10: Exploring New Audiences

S3E10: How is data informing both editorial and strategic decision-making with the newsroom at a time when audience behavior is changing rapidly? In this episode, Craig is joined by leaders from CBC in Canada to discuss the launch of a new streaming channel and how they are working to attract diverse audiences throughout the country with new styles of programming. Our Guests This Episode Andree Lau, Senior Director of Digital Publishing and Streaming, CBC Andree Lau oversees the national website, news app, social media content, the CBC News Network 24-hour news speciality channel, and the CBC News Explore FAST channel. Andree started her journalism career running the overnight homepage for CBCNews.ca. At CBC, she's worked as a TV reporter, video journalist, food columnist (radio and online), and as a writer, producer, and editor (TV and digital) in nine newsrooms across Canada. She spent eight years at HuffPost Canada, where she helped build one of the most diverse and young newsrooms in the country. They broke enterprise, politics and lifestyle stories with an inclusive lens and experimented with livestreams and digital video. After three years as editor-in-chief of HuffPost Canada, Andree returned to CBC in 2020 to lead its digital news publishing strategy. Michael Gruzuk, Senior Director, CBC News Studios Michael Gruzuk is the head of CBC News Studios—a development, strategy, and production team supporting local and network content across all CBC News platforms. Prior to this role, Michael was the head of network programming for CBC News. Before returning to CBC, he was the director of news and digital for VICE Canada. Michael started his career as a current affairs producer working on investigative documentaries and current affairs for Alliance Atlantis and CBC News productions. Michael’s development leadership includes the 2021 relaunch of CBC News Network, Canada's #1 daily news podcast, Front Burner, Rosemary Barton Live, and Canada Tonight. Michael has created and re-launched several innovative programs including Face to Face (CBC News), VICE Canada Reports, and Cut-Off (VICE Media). He was previously a program leader at The National, CBC News Marketplace, and was the executive producer of CBC News Specials, overseeing all domestic and international news events, including CBC's Olympic news coverage and the 2015 federal election. He was a lead producer of the 2019 and 2021 Federal Leaders Debates. More Resources For more on this topic, check out: X Marks the Spot – ITV’s director of news and current affairs, Michael Jermey, details their strategy for national and regional news. Stop, Collaborate, and Listen – Discover how Avid’s newsroom tools are enabling new workflows. Contact Us Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid. Credits Host: Craig Wilson Producer: Matt Diggs Social: Wim Van den Broeck Theme Music: Greg “Stryke” Chin
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Jan 20, 2023 • 32min

S3E09: AI - Threat or Opportunity?

In this episode, award-winning journalist Charlie Beckett discusses the impact of artificial intelligence on the news and media industry. Topics covered include the Polis Journalism and AI project, the changing landscape of journalism with AI, and concerns about AI-generated misinformation. The podcast also highlights the courage of journalists facing physical risks in Mexico, Brazil, Nigeria, and the Philippines.
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Jan 6, 2023 • 27min

S3E08: Mental Health Matters

S3E08: What are news organizations doing to support journalists and crews facing mental health challenges and how is the rise of online hate impacting those teams? In the eighth episode of season three of the Making the Media Podcast, host Craig Wilson is joined by journalist Hannah Storm, founder and co-director of the Headlines Network, to discuss how to handle these issues. Our Guest This Episode Hannah Storm, Founder and Co-Director, Headlines Network. Hannah is the former CEO of the International News Safety Institute and the Ethical Journalism Network, as well as a sought-after speaker, facilitator, trainer, and writer. Hannah co-authored the first study into moral injury and the media for the Reuters Institute for the Study of Journalism with Professor Anthony Feinstein and has written extensively at the intersection of gender, mental health, physical and online safety. In 2020, she wrote publicly about her own experiences of post-traumatic stress, her recovery, and how those experiences shape her work. Hannah is also a qualified Mental Health First Aider with MHFA England. More Resources For more on this topic, check out: Rise Up – A podcast on the work of the Rise organization to champion inclusion and diversity in the media industry. The Headlines Network– A network to support those working in the media Contact Us Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid. Credits Host: Craig Wilson Producer: Matt Diggs Social: Wim Van den Broeck Theme Music: Greg “Stryke” Chin
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Dec 9, 2022 • 33min

S3E07: The VICE Squad

S3E07: VICE Media Group has built a successful news brand aimed at a young audience, but how are they trying to expand that audience, stay true to their values, and deliver commercially in a tough and competitive market? In the seventh episode of season three of the Making the Media Podcast, host Craig Wilson is joined by Maral Usefi, vice president of news and editorial operations at VICE Media Group Our Guest This Episode Maral Usefi , Vice President of News and Editorial Operations at VICE Media Group Maral is responsible for news and documentary coverage, unscripted series, development, and specials. She also leads all internal VICE News operations with oversight over its studios, control rooms, and production scheduling. Maral serves as a Senior Executive Producer of the award-winning VICE News Tonight, along with a number of series including Small Town Secrets, Border to Border, and BLM: A Global Reckoning. Usefi is the recipient of multiple National News Emmy® awards, a George Polk Award, two Edward R Murrow Awards, and a Peabody, among others. Prior to VICE, she developed and launched Starting Point with Soledad O’Brien for CNN and served as senior executive producer of the morning programming slate for Al Jazeera America, along with a stint at Fox News. She got her start producing the morning show at KCRA in Sacramento. She is a graduate of the University of Missouri School of Journalism. More Resources For more on this topic, check out Tomorrow’s News—This series of articles details the findings from a recent major report from the DPP. Making the Media with Avid CEO Jeff Rosica – Get the thoughts of Avid’s chief executive on the state of the media business and the future. Contact Us Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid. Credits Host: Craig Wilson Producer: Matt Diggs Social: Wim Van den Broeck Theme Music: Greg “Stryke” Chin
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Nov 26, 2022 • 36min

S3E06: X Marks the Spot

S3E06: ITV News has been at the heart of British broadcasting for more than sixty years. How is it planning to take on the streaming platforms with news at its core and deliver a new experience for its audience? In the sixth episode of season three of the Making the Media Podcast, host Craig Wilson is joined by ITV’s Director of News and Current Affairs, Michael Jermey. Our Guests This Episode: Michael Jermey, Director of News and Current Affairs, ITV Michael has led ITV's expansion of news programming and investigative current affairs output over the past decade on both television and digital platforms. Michael is a news industry veteran. Early in his career he worked on location on stories such as the fall of the Berlin Wall in 1989 and the 1990-91 Gulf War. In the early 1990s he was program editor of ITV's flagship program, News at Ten, and went on to run ITV's international newsgathering, and later all its regional news operations across the UK. As director of news and current affairs, he commissioned the first UK General Election leaders' debate in 2010 and subsequent debate program at every national election since. He's expanded the channel's broadcast journalism with the launch of political series Peston, the award winning investigative current affairs strand Exposure, and international affairs program On Assignment. In March 2022, Michael launched a new hour-long evening news program on ITV's main channel. It's currently the best rating commercial news program in the UK. Before the end of 2022, Michael will lead the launch of a bespoke news service designed for ITV's new free streaming platform, ITVX. Michael is an advocate for strong, impartial public service broadcasting. He is an honorary visiting Professor at the Cardiff University Journalism School and a former Chair of the Rory Peck Trust, a charity devoted to the safety of freelance journalists and camera operators. He has a degree in philosophy, politics, and economics from the University of Oxford. More Resources For more on this topic, check out: Content from Anywhere– This e-book examines the impact decentralized production is having on modern broadcast news, as well as all the new possibilities it invites Avid’s News Solutions – Discover how Avid is enabling newsroom workflows for broadcast and beyond. Contact Us Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid. Credits Host: Craig Wilson Producer: Matt Diggs Social: Wim Van den Broeck Theme Music: Greg “Stryke” Chin
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Nov 11, 2022 • 35min

S3E05: The Skills Crisis

S3E05: The media industry is facing a skills crisis right when the demands for content are soaring. What can be done to encourage more people to join the sector and to retain them once they are there? In the fourth episode of season three of the Making the Media Podcast, host Craig Wilson is joined by two guests to discuss the issue. Our Guests This Episode Charlotte Layton With over 25 years in the industry, Charlotte has worked across the content creation pipeline. From a transmission controller at first L!VE Tv and then MTV, she joined BBC Resources (now Studio Works) in the early 2000s as a post-production producer. She then became Commercial Manager, taking on responsibility for the Television Centre studios, as well. After relocating the studio provision to Elstree, following the TVC site sale, she joined The Farm as Commercial Director, growing the business over seven years in preparation for its sale in 2019. Following the sale, Charlotte co-founded Racoon with The Farm's senior management team in 2021. Racoon is the post-production model for the future, focussed on redefining how we collaborate creatively in the work-anywhere world. Jay Welk Jay recently retired from the Davis School District after having oversight for the design and build of the Davis Catalyst Center, a technical high school where students work with industry partners to develop technical and professional skills in preparation for career and post-secondary education opportunities. Davis District is the second largest district in Utah with an approximate K-12 enrollment of 72,000 students. The ten high schools in the district offer a full menu of courses in all career and technical-education pathways. More Resources For more on this topic, check out: Live and Learn – Trevor Rumes from Thomas More University outlines how they prepare the next generation of media students. Avid for Education – Find out how Avid is helping education the media workforce of the future Contact Us Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid. Credits Host: Craig Wilson Producer: Matt Diggs Social: Wim Van den Broeck Theme Music: Greg “Stryke” Chin
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Oct 28, 2022 • 29min

S3E04: Get in the Game

S3E04: Innovative ways of engaging with sports audiences may be driven in the future by smaller leagues and teams because they are more willing to take more risks to attract new viewers and followers. In the third episode of season three of the Making the Media Podcast, host Craig Wilson is joined by Brian Leonard, Head of Engineering: Post and Workflows at the sports producer and rights holder, IMG. Our Guest This Episode Brian Leonard Brian has been working for IMG for more than twenty years in the engineering department, working across all facets of TV production (both live and post). Working his way up from a junior engineer to now heading a department that supports some massive federations with typically a focus on their world distribution, Brian is based at IMG Studios technical hub in London. He is trying to push boundaries in all AI/ML/Virtual and cloud production while holding some big manufacturers’ feet to the fire in all areas of what they are offering, while also asking tough questions on all things around sustainability. He is excited about what the future holds in sports production and thinks we are approaching a new age in cost-effective sports production, especially with a focus on the lower tiers. More Resources For more on this topic, check out: Getting Games Ready– Trevor Pilling from Olympic Broadcasting Services details the preparations for the world’s biggest sporting events. Avid NEXIS Shared Storage – Avid’s shared storage powers the biggest productions in the world. Find out more. Contact Us Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid. Credits Host: Craig Wilson Producer: Matt Diggs Social: Wim Van den Broeck Theme Music: Greg “Stryke” Chin

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