

Making the Media
Avid Technology
A podcast exploring the forces that shape the media, news, and entertainment business. Tune in for interviews on trends, talent, and tech. By industry leaders, for industry leaders. New episodes every other Friday. Send us your questions and comments: makingthemedia@avid.com or @craigaw1969.
Episodes
Mentioned books

Oct 14, 2022 • 30min
S3E03: Standing Out From the Crowd
S3E03:
TV news is already a crowded market, so when launching a new channel, how do you make shows which are distinctive and find an audience, and where is that audience, anyway?
In the third episode of season three of the Making the Media Podcast, host Craig Wilson is joined by Erron Gordon, executive director of News UK Broadcasting, the company behind TalkTV, one of the UK’s newest news channels.
Our Guest This Episode
Erron Gordon
Erron is the executive director of News UK Broadcasting and is head of studios and creative for TalkTV and Piers Morgan Uncensored. He was the launch and former series director of Good Morning Britain and Peston for ITV. Erron is a patron of The National Student Television Awards.
More Resources
For more on this topic, check out:
Getting Creative – John Mason from STV in the UK shares his passion for live TV
Avid Maestro Graphics – Discover the new Maestro Graphics, now available as a software-only subscription
Contact Us
Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid.
Credits
Host: Craig Wilson
Producer: Matt Diggs
Social: Wim Van den Broeck
Theme Music: Greg “Stryke” Chin

Sep 30, 2022 • 30min
S3E02: Tomorrow's News Today
S3E02:
Newsmakers know they need to adapt to survive in a multi-platform world—but how can they do it, continue to remain profitable and relevant, and deliver to a new audience? Not easy.
In the second episode of season three of the Making the Media Podcast, host Craig Wilson discusses a new series of reports on the news business, called “Tomorrow’s News”, with the chief executive of the body which produced them, the DPP, Mark Harrison.
Our Guest This Episode
Dr Mark Harrison
CEO
DPP Ltd
Mark began his career as an historian at Cambridge University, before moving into the media industry. He spent many years as a director, producer, and executive producer, and won numerous awards for his filmmaking, including an International Emmy and a BAFTA nomination.
Mark has held senior roles within the independent production sector and the BBC. He was MD of an independent production company before being appointed to be BBC’s head of arts, and then head of multiplatform production. He was subsequently controller of production for BBC North and leader of the BBC’s End-to-End Digital program, before becoming director of transformation for BBC Design & Engineering.
In 2015, Mark became CEO of the DPP—the media industry’s international business network, which he founded. Today, the DPP has nearly 500 member companies from across the whole media supply chain—from global tech giants to start-ups.
More Resources
For more on this topic, check out:
The Future of News and Cloud Production – Hear from news leaders from the BBC and ABC
Avid Enables Story-centric News – Find out more about MediaCentral | Collaborate
Contact Us
Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid.
Credits
Host: Craig Wilson
Producer: Matt Diggs
Social: Wim Van den Broeck
Theme Music: Greg “Stryke” Chin

Sep 16, 2022 • 31min
S3E01: Look Ahead
S3E01: Look Ahead
Enabling production teams to work efficiently and delivering innovations to aid the media industry on their journey to the cloud are key elements of Avid’s strategic direction.
In the first episode of season three of the Making the Media Podcast, host Craig Wilson discusses the state of the media business with Avid’s chief executive officer, Jeff Rosica.
Our Guest This Episode
Jeff Rosica
Jeff Rosica was appointed CEO of Avid Technology in February 2018. He joined the company in 2013 as the senior vice president of worldwide field operations and later became senior vice president, chief sales and marketing officer. He has more than 30 years of experience in broadcast, media, and entertainment technology, which includes a variety of senior leadership roles for Thomson/Grass Valley and Philips Electronics.
Jeff also serves as Board Chairman for Boston Arts Academy Foundation, with the mission to drive awareness and funding for Boston’s only high school dedicated to preparing a diverse community of aspiring artists, scholars, and global citizens to succeed in their chosen professional paths and become active, engaged members of their communities.
More Resources
For more on this topic, check out:
Production Without Pause Webinar – Discover how Avid’s news solution is bringing together remote and distributed teams
Sinclair CTO Shares His Cloud Experiences – Mike Kralek from Sinclair discusses working in the cloud with Avid CTO, Kevin Riley
Contact Us
Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid.
Credits
Host: Craig Wilson
Producer: Matt Diggs
Social: Wim Van den Broeck
Theme Music: Greg “Stryke” Chin

Jun 24, 2022 • 33min
S2E14: Pick and Mix
S2E14: Pick and Mix
The relationship between program makers and their technology providers has changed forever, and the cloud has the capability to enhance it further, according to one of Britain’s biggest broadcasters.
In the next episode of the Making the Media Podcast, host Craig Wilson discusses these topics in-depth with ITV Studios’ Director of Technology, Peter Russell.
Our Guest This Episode
Peter Russell
Peter Russell has been the director of ITV Studios’ technology since 2016. His role acts as a key technology partner for the ITV Production Labels (both in the UK and globally), news, sport, and group marketing.
Peter's previous roles have included director of studios & post-production and director of production technology at The London Studios, and director of technology for GMTV.
Much of Peter's time has recently been spent on the ITV site move to White City, but his passion has always been designing systems and fixing problems to make great content.
More Resources
For more on this topic, check out:
Avid’s Cloud Solutions – Discover how Avid is enabling cloud workflows
The Future of Integrated Media Production in a Distributed World– Get insights into new ways of working
Contact Us
Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid.
Credits
Host: Craig Wilson
Producer: Matt Diggs
Social: Wim Van den Broeck
Theme Music: Greg “Stryke” Chin

Jun 10, 2022 • 28min
S2E13: Getting Creative
S2E13: Getting Creative
News broadcasters need to continually evolve the way they tell stories and interact with their audiences in order to remain relevant and not risk becoming “legacy businesses.”
In this episode John Mason, head of program output (technical) at STV in Scotland, outlines how they are addressing the need to retain their traditional TV audience while moving heavily into the digital world.
Our Guest This Episode
John Mason
John works in the news division at STV in Glasgow, Scotland, and is responsible for a number of programs covering news and current affairs, as well as some lifestyle and entertainment shows for the channel.
His role is to connect editorial, technical teams and resources to ensure the highest standards are met and that products remain relevant. As a former senior news director, his passion has been live news programming, but his latest challenge is working with location (ESC) teams to deliver high-quality and entertaining productions. He is still heavily involved in news and current affairs and aims to innovate and diversify their output, to reflect the outward-looking confident country in which he lives.
More Resources
For more on this topic, check out:
Italy’s Biggest Public Broadcaster Upgrades with Avid – Find out why RAI is investing in the future with Avid’s newsroom solutions
Ch-Ch-Ch-Ch-Changes– Discover how BBC News handles change in this podcast episode
Contact Us
Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid.
Credits
Host: Craig Wilson
Producer: Matt Diggs
Social: Wim Van den Broeck
Theme Music: Greg “Stryke” Chin

May 27, 2022 • 35min
S2E12: Getting Games Ready
S2E12: Getting Games Ready
How do you prepare for the biggest sporting event in the world, ensure innovative ways of covering events, and deliver thousands of hours of content tailored to the needs of global audiences?
In this episode of the Making the Media podcast, host Craig Wilson talks in-depth with Trevor Piling from Olympic Broadcasting Services about the work of Olympic Channel News.
Our Guest This Episode
Trevor Piling is a seasoned sports broadcasting executive based in Madrid, Spain, working as host broadcast producer for Olympic Broadcasting Services (OBS).
Trevor joined OBS in 2019 after a successful career in Canada where he was involved in the production of some of the biggest and most watched sporting events of the past twenty years, mostly working with the Canadian Broadcasting Corporation (CBC).
Trevor has worked at twelve Olympic Games and with OBS was the director of Olympic Channel News for the past three years, leading coverage at the Tokyo and Beijing Olympic and Paralympic Games and the Youth Olympic Games in Lausanne, Switzerland.
More Resources
For more on this topic, check out:
What Can Newsrooms Gain from the Cloud – Discover the work of Project Origin and its bid to authenticate media
MediaCentral | Publisher – Beat the competition and distribute stories quickly and easily to all your social and online platforms
Contact Us
Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid.
Credits
Host: Craig Wilson
Producer: Matt Diggs
Social: Wim Van den Broeck
Theme Music: Greg “Stryke” Chin

May 6, 2022 • 32min
S2E11: Take It on Trust
S2E11: Take It on Trust
What do media and tech companies need to do to fight disinformation and what are the dangers to journalism and journalists if they do not?
In this episode of Making the Media, host Craig Wilson talks in-depth with disinformation expert and former BBC executive Jessica Cecil.
Our Guest This Episode
Jessica Cecil
Jessica is a leading media industry figure and an expert in the field of disinformation, currently working as a consultant to media and tech companies. She founded the Trusted News Initiative(TNI), the world’s only alliance of major international tech companies and news organizations to counter the most harmful disinformation in real-time. The TNI’s membership includes Meta, Google, Twitter, and Microsoft, alongside the BBC, AFP, AP, Reuters, and other leading global news providers, and its members have a fast-alert system to counter the most harmful disinformation.
Jessica’s media industry leadership experience was honed over a 30-year career at the BBC, which serves an audience of 450 million people around the world. As chief of staff to four Directors-General, she had a track record of creating and leading global alliances responding to the changes tech is having on audiences’ lives
Jessica’s background is as a news journalist and documentary maker. She was an international news producer and assistant editor of BBC Newsnight. She is an Emmy nominee for the prime time TV science documentary, Human Instinct. Jessica is also a trustee of the University of Bristol, where she chairs the Equality, Diversity, and Inclusion Oversight Committee. She sits on the Council of Advisors for RAND Europe and is an adjunct fellow of the Queen Elizabeth II Academy for Leadership in International Affairs at Chatham House.
More Resources
For more on this topic, check out:
Making the Media, S1E15: Do You Trust Me? – Discover the work of Project Origin and its bid to authenticate media.
The Rise and Future of Social Storytelling – What are some of the new ways news is being source and told?
Contact Us
Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid.
Credits
Host: Craig Wilson
Producer: Matt Diggs
Social: Wim Van den Broeck
Theme Music: Greg “Stryke” Chin

Apr 22, 2022 • 29min
S2E10: The Sky's the Limit
S2E10: The Sky’s the limit
What do broadcasters need to do to capitalize on the streaming revolution? And what skills do their staff need in order to deliver continuous innovation?
In this episode of the Making the Media podcast, host Craig Wilson talks in-depth with former Sky executive Darren Long to get his take on the hot topics.
Our Guest This Episode
Darren Long
After graduating from Brunel University, Darren spent seven years working at the National Film and Television School (NFTS) teaching students in television production and helping to run the NFTS TV department. Darren worked with many talented students including Nick Park (Wallace and Gromit), David Tattersall (Die Another Day, Star Wars (Episodes I, II and III) and Michael Caton-Jones (Memphis Belle, This Boy’s Life).
After leaving NFTS, Darren spent a year working in the TV industry as a vision engineer before joining Sky at the birth of the company back in 1989. He was one of the pioneers changing the way the world watches sport, overseeing the technical, operational developments and innovations across Sky Sports—from simple ultra-motion replay, HD and 3D, through to today’s interactive and digital developments that now appear in most sports broadcasts.
Darren was the stakeholder in the conception and development of the UK’s first sustainable broadcast facility, Sky Studios, which has fourteen production studios, over 77 post-production suites, and one of the biggest integrated tapeless systems in the world which runs all of Sky’s linear, online, and OTT playout.
In November 2012, Darren took over the leadership role for Sky Production Services (SPS). Darren was responsible for 760 full-time employees split across four groups that deliver key production services to all of Sky’s content creation teams—production studios, post-production, content services, and business planning & programming. The department encompasses a vast range of skills including cameras, sound, lighting, media management, graphics, and video and audio post-production.
Darren was also responsible for setting the vision for Sky’s group content operations workflow in its strategic IP program for content distribution. This program is moving all Sky’s group content operations and processing systems into the cloud and integrating into the wider Comcast businesses, ensuring everything Sky does is done in the most efficient and timely way.
Darren’s last role at Sky was as group operations transformation design in CT&I, looking at how we transform the operations as we move into these new workflows and align our business models.
Darren is also a board trustee for the British Forces Broadcasting Services (BFBS) and is on the board of the Avid Community Association.
More Resources
For more on this topic, check out:
Secure collaborative cloud editing and storage through SaaS and subscription – Discover the flexibility of Avid | Edit on Demand
All Things AI – Is AI a threat or opportunity for the newsrooms of the future?
Contact Us
Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid.
Credits
Host: Craig Wilson
Producer: Matt Diggs
Social: Wim Van den Broeck
Theme Music: Greg “Stryke” Chin

Apr 1, 2022 • 29min
S2E09: Capital Ideas
S2E09: Capital Ideas
How do you cover the seat of the United States government, the White House, the Pentagon, the Supreme Court, cooperate with competitors, discover exclusives, keep staff safe, and deliver to multiple platforms?
In this episode of Making the Media, host Craig Wilson talks in-depth with Andrea Owen, Director of the Washington D.C. Bureau for ABC News.
Our Guest This Episode
Andrea Owen
Andrea Owen has been director, D.C. Bureau operations at ABC News since April, 2015. In that role, she oversees all newsgathering operations from Washington for both in the field and the bureau’s studios and control room operations. Owen leads a large team of managers, crews, engineers, studio crews, and editors covering the White House, Capitol Hill, the Supreme Court, and all aspects of Washington D.C. coverage for ABC News, as well as large-scale live productions.
As a 30-year veteran of ABC News, Owen has always kept a hand in the editorial side and another in the operational side. She began her career as an intern in the ABC News London Bureau. Since then she worked as an assignment editor, both an editorial and graphics producer for World News Tonight, operations producer for This Week and World News Tonight, anchor producer, special events producer, and managed training, digital operations, and new workflows.
Owen has transformed every aspect of the Washington operations team, while also serving as the backbone of many D.C. special events, such as the inauguration of President Biden, the January 6th riot on Capitol Hill, Senate Impeachment hearings of President Trump, Overall US Network Pool Producer for the 2020 Democratic National Convention, Black Lives Matter protests in D.C., the death of Supreme Court Justice Ruth Bader Ginsburg, including US Network Pool coverage of the ceremony and lying in state at the Capitol, four State of the Union Addresses with a full, new set builds each year, 130+ special reports in one year for mostly President Trump’s first year in office, the state funeral for President George H.W. Bush, the National Service for Sen. John McCain, the Inauguration of President Trump, Pope Francis's visit to Washington, and a Town Hall with President Barack Obama, pulled together in 78 hours with live studio audience.
Owen is a graduate of York University in Toronto and the British Columbia Institute of Technology’s Broadcast Journalism program.
More Resources
For more on this topic, check out:
Making the Media Podcast – Moving the Media – Discover how one news channel is moving its entire operation thousands of miles, while staying on air.
What Can Newsrooms Gain From the Cloud– Find out more in a new e-book about the news business
Contact Us
Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid.
Credits
Host: Craig Wilson
Producer: Matt Diggs
Social: Wim van den Broeck
Theme Music: Greg “Stryke” Chin

Mar 18, 2022 • 31min
S2E08: Here is the News
S2E08: Here is the News
Story versioning, remote collaboration, using web-based tools in the cloud, sustainability, story-centric ways of working, delivering for diverse audiences, developing new services with innovative technologies—these are just some of the challenges facing the UK’s largest news provider.
In this episode of Making the Media, host Craig Wilson talks in-depth on all of these subjects with Morwen Williams, Head of UK Operations for BBC News.
Our Guest This Episode
Morwen Williams
Morwen Williams is director of UK operations for BBC News, leading the technical and studio teams of BBC News. She is responsible for creative technical news gathering, as well as all news studios in London and Salford at MediaCityUK and editing in London—a team of more than 750 people. She is the bridge between the BBC’s journalism and technology, using technology to its fullest to tell stories better for audiences.
Previously she was BBC News’ deputy UK editor and led on major special (particularly royal) events in the UK, and has worked as a program output editor and producer in the BBC Regions.
She is chair of the WBU (World Broadcasting Union) International Media Connectivity Group, working with other broadcasters to find common solutions in this area. She recently completed the Media Transformation Challenge at Harvard University’s Kennedy School as well as visited Stanford University to share learning there.
Morwen is a keen supporter of the BBC’s apprentice schemes to deliver new and more diverse technical talent in the BBC, as well as working with BBC News’ Women in Technology program. She’s been a mentor for RISE Women in Broadcasting and the John Schofield Trust for young journalists. She is proud to have been named RISE Women in Broadcasting Woman of the Year 2019 at IBC.
Morwen is married, with two sons. A keen road cyclist and loves swimming and skiing, she comes from a family of award-winning cheesemakers in Cheshire.
More Resources
For more on this topic, check out:
Making the Media Podcast – Ch-Ch-Ch-Ch-Changes – Discover how BBC News deals with change management
Making the Media Podcast – Rise Up – Find out more about an innovative scheme to support diversity within the media industry
Contact Us
Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid.
Credits
Host: Craig Wilson
Producer: Matt Diggs
Social: Wim van den Broeck
Theme Music: Greg “Stryke” Chin