S4E01: AI - The Human in the Loop

S4E01: AI: The Human in the Loop

Decisions being made today about the use of artificial intelligence in journalism may have enormous consequences for future generations, according to the head of technology forecasting at the UK broadcaster, BBC.

In the first episode of season four of the Making the Media Podcast, host Craig Wilson talks with Laura Ellis about her role within the organization and how they are assessing the impact of AI and machine learning on a whole raft of content creation areas.

Our Guest This Episode

Laura Ellis

Head of Technology Forecasting

BBC R&D

Laura Ellis is a technologist and journalist with a focus on emerging technology, machine learning, disinformation, and data. She has worked on news teams in radio, TV, and online, and led two regional news and current affairs teams through significant technology change, establishing the BBC’s first end-to-end digital newsroom. In her current role she focuses on ensuring the BBC is best placed to take advantage of emerging technology and takes a particular interest in ethics, personalized and automated journalism, machine learning, generative AI, AI in content production, and analysis. 

More Resources

For more on this topic, check out

AI – Threat or Opportunity? – The head of a major research body into the use of AI in journalism shares their views

Avid and AI. Past, Present and Future - Find out the work which Avid is doing to assist the creative community with the responsible implementation of AI.

MediaCentral – Fostering Creativity through AI – Get the latest technology previews which Avid showcased at the IBC show in Amsterdam

Contact Us

Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid.

Credits

Host: Craig Wilson

Producer: Matt Diggs

Social: Wim Van den Broeck

Theme Music: Greg “Stryke” Chin