Making the Media

S5E01: Avid at IBC 2024 Preview The IBC Trade Show in Amsterdam is a showcase for the latest innovation in the media world, and this year, Avid will be at the forefront once more with new advances in AI, news workflows, remote video collaboration, video and audio interop, and much more. In this episode of the Making the Media Podcast, we get a sneak preview of some of the latest developments which Avid will be demonstrating at the booth and reflect on some of the key customer workflow challenges which these solutions address. Our Guests This Episode Matt Feury Matt is the senior director of market solutions in charge of Media Composer and video post-production. Derk Hagedorn Derk is the director of market solutions for audio, looking after all of our audio solutions. Daliah Naor Daliah is the director of market solutions at Avid, looking after newsroom and video servers. Ray Thompson Ray is the senior director of alliances and partnerships, working with our wide range of partners in the industry. Danny Hollingsworth  Danny Hollingsworth is business development manager for cloud and SaaS. Luke Strent  Luke Strent is the lead product owner for Avid NEXIS shared storage.   More Resources For more on this topic, check out Avid Ada Solutions – Discover what AI solutions Avid is offering today Avid White Paper on Responsible AI for Creative Professionals – How can AI be applied to assist creative teams? Contact Us Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid. Credits Host: Craig Wilson Producer: Matt Diggs Social: Wim Van den Broeck Theme Music: Greg “Stryke” Chin

S4E12: The European Exchange The majority of European broadcasters want to be “fast followers” when it comes to the adoption of AI technologies in their workflows, but few want to be on the “bleeding edge.” That’s one of the conclusions of a recent European media summit, which brought together major broadcasters and industry vendors, and is the subject of the latest Making the Media podcast. Our Guest This Episode Rowan de Pomerai Rowan de Pomerai is the chief executive officer of the DPP. He brings a highly rounded understanding of the media and technology industries, with experience working in broadcast, production, streaming, and software companies .He joined the DPP in 2018, spending a number of years as the CTO. In 2024 he became CEO, leading the DPP team to deliver against its strategy to be the leading media association, delivering more value to more members around the world. Rowan also leads many of the DPP's outputs, from authoring insight reports to programming and hosting major events.   More Resources For more on this topic, check out Avid at NAB 2024 – Check out the Avid website for the latest updates on what was shown at NAB24 DPP Insights – Download the DPP Report European Broadcasters Summit – Read the blog Contact Us Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid. Credits Host: Craig Wilson Producer: Matt Diggs Social: Wim Van den Broeck Theme Music: Greg “Stryke” Chin

S4E11: The Innovation Advantage Innovation in the media business is key, but only where it makes business sense and can drive tangible benefits. That’s the advice from the head of innovation of one of the UK’s largest media systems integrators. In the new episode of the Making the Media Podcast, Chris Bailey, head of innovation at Jigsaw24 Media, tells host Craig Wilson of the importance of staying grounded around new technologies, such as AI, avoiding so-called “hype cycles.” Our Guest This Episode Chris Bailey Chris Bailey is the head of innovation at Jigsaw24 Media, the UK's leading media solutions provider. Chris has spent 24 years in the post-production industry, starting as a runner at root6 and working his way through the engineering ranks, providing technical support for editorial, storage, and media management systems. Chris was head of support at root6 for nearly five years, managing the delivery of support for multi-vendor solutions across the post-production and broadcast sectors. In 2017, Jigsaw24 acquired root6 and Chris moved into pre-sales, where he led the team over the next four years as they designed cutting-edge on-prem and cloud-based solutions for future-focused workflows and deployments. With one eye always on emerging technology, Chris then began his current role as head of innovation, where he focuses on developing customers’ future technology roadmaps as well as assessing and aligning Jigsaw24 Media’s current and future solutions portfolio.   More Resources For more on this topic, check out: Avid @ NAB 2024 – Check out the Avid website for the latest updates on what was shown at NAB Jigsaw24 Media–Find out more about the services which Jigsaw24 Media offer. Contact Us Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid. Credits Host: Craig Wilson Producer: Matt Diggs Social: Wim Van den Broeck Theme Music: Greg “Stryke” Chin

The NAB Trade Show in Las Vegas is a showcase for the latest innovation in the media world, and this year Avid will be at the forefront once more with new advances in AI, news workflows, video and audio interop, immersive mixing and more. In this episode of the Making the Media Podcast, we get a sneak preview of some of the latest developments which Avid will be demonstrating on the booth and reflect on some of the key customer workflow challenges which these solutions address. Our Guests This Episode Daliah Naor Daliah is the Director of Market Solutions at Avid looking after newsroom and video servers. Matt Feury Matt is the Senior Director of Market Solutions in charge of Media Composer and video post production Derk Hagedorn Derk is the Product Marketing Director for audio, looking after all of our audio solutions Ray Thompson Ray is the Senior Director of Alliances and Partnerships, working with our wide range of partners in the industry.   More Resources For more on this topic, check out Avid at NAB 2024 – Check out the Avid website for the latest updates on our plans for NAB Ingest and Playout White Paper – Where is the industry headed in the transition to IP for ingest and playout and what are the challenges involved? Download the White paper. Contact Us Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid. Credits Host: Craig Wilson Producer: Matt Diggs Social: Wim van den Broeck Theme Music: Greg “Stryke” Chin

S4E09: Change Is Constant The one constant in the media business is change, and the approach to change within an organization needs to be systematic, rather than reactive. In this episode of the Making the Media Podcast, Dina Nimer, head of media operations for Al Arabiya, based in Dubai in the United Arab Emirates, outlines her approach to working with teams across the editorial and technical parts of the organization. She discusses the use of AI in the media, championing women, and the challenges of working effectively with multiple sites of operations. Our Guest This Episode Dina Nimer Dina is head of media operations for Al Arabiya TV network, based in Dubai in the United Arab Emirates. Since graduating in computer science and mass communication broadcasting, she has worked in various roles at the network since 2005, starting as a researcher then going on to report and produce on key stories in the region. Following her time on the editorial side, she completed her engineering path MBA which paved the way for her to move into the new roles related to media management and project management before moving into the organization’s international operations and then into her current role working with cross functional teams on media workflows, projects, trainings, and with international suppliers and commercial contracts.   More Resources For more on this topic, check out: Avid, AI, and the EBU – A senior leader from Avid outlines the approach to AI and ongoing developments to the European Broadcasting Union’s Production Technology Summit Frame the Future: The Customer at the Forefront – Discover more about the Avid Community Association and how to get involved MediaCentral Top Tips Video Series – Check out these short videos on how to get the best out of Avid MediaCentral Contact Us Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid. Credits Host: Craig Wilson Producer: Matt Diggs Social: Wim Van den Broeck Theme Music: Greg “Stryke” Chin

S4E08: Distinctly Different A leading news producer has said that the news industry will need to deliver distinctive, original coverage tailored to the needs of their audiences if they are to combat the potential threat from AI-powered online disinformation. In this episode of the Making the Media Podcast, Duncan Hooper, who has worked across the media business and is currently head of content for CGTN Europe, highlights his fears, but also outlines strategies for how this could be combatted and where opportunities for growth exist in the news market. Our Guest This Episode Duncan Hooper Duncan Hooper has worked on a newswire, magazine, newspapers, digital media platform, and at three television channels. His work has been focused on organizing the production, distribution, and monetization of content across digital platforms. In 2019, he helped launch CGTN's European operations in London and now leads television and digital output as head of content, overseeing social, messaging, audio, website, and linear broadcast.  More Resources For more on this topic, check out Ros Atkins – Let Me Explain – The BBC presenter outlines strategies to deliver clear and concise information AI – Threat or Opportunity? – A leading academic assesses the use of AI within the news business MediaCentral Top Tips Video Series – Check out these short videos on how to get the best out of Avid MediaCentral Contact Us Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid Credits Host: Craig Wilson Producer: Matt Diggs Social: Wim Van den Broeck Theme Music: Greg “Stryke” Chin

S4E07: Predictive Text 2024 will be the year that broadcasters focus on driving greater revenues from their audiences on all platforms and seek to deliver more efficient workflows throughout their organization. That is the view of Rob Ambrose, co-founder of one of the leading industry analysts, Caretta Research, and detailed in the first episode of the Making the Media Podcast of the new year. This episode looks back on the major developments and trends of 2023 and assesses what are going to be the key developments in 2024 across the media landscape, including in general production and news. Our Guest This Episode Rob Ambrose Rob is a consultant, industry analyst, writer, and technologist advising international broadcast and media companies, technology vendors, and industry associations. He started in the analogue industry at the age of 15 in BBC local radio, going on to a wide range of production, technology, and consulting roles for tech vendors and broadcasters across Europe, MEA, and Asia. As co-founder of Caretta Research, Rob is working with the industry’s biggestand most-experienced team of media-tech analysts, helping buyers and vendors. Caretta Portal now provides the industry's best source of market data, product deployments, vendor news, and market sizing data. In his consulting work, Rob has advised dozens of technology vendors and media/telco companies on go-to-market strategy, account planning, addressable markets, buyer cohorts, product and competitor information, as well as producing reports and advising investors.    More Resources For more on this topic, check out How Real is the Move to the Cloud? – Avid’s VP of strategy, development, and alliances, Craig Dwyer, answers the big questions. What’s New in Avid | Stream IO – Get the latest updates on Avid’s innovative ingest and playout software solution. Contact Us Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid. Credits Host: Craig Wilson Producer: Matt Diggs Social: Wim Van den Broeck Theme Music: Greg “Stryke” Chin

S4E06: Navigating the Media Maze Leading media technologist, Roberto Raponi, discusses the challenges with cloud developments, the move to more software-based applications, and artificial intelligence are posing to the industry. An industry veteran from the Italian Public Broadcaster, RAI, he says that this is an exciting time for the industry, with a rapid pace of developments, but it is also impacting the skills required among the technical teams to address the challenges. Cloud workflows are a case in point, highlighting the need for highly-skilled local teams to support new workflow opportunities. Our Guest This Episode Roberto Raponi   Roberto is a broadcast industry veteran and workflow specialist. Working within RAI CTO-Technology department, he advises their news and production areas on digital workflow, training, and project implementation. He oversees and provides technical support for suppliers and technology partners on RAI-Technology major projects. He is also responsible for assessing new trends and tools within the broadcast industry, gathering and analyzing product solutions, and delivering proofs of concept within RAI and using them to identify new workflows.   More Resources For more on this topic, check out Create, Collaborate, and Deliver with AI and Avid MediaCentral – watch the virtual event to get the latest news of Avid and AI AI – The Human in The Loop - Discover the view of the BBC’s Laure Ellis in this podcast episode on AI Contact Us Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid. Credits Host: Craig Wilson Producer: Matt Diggs Social: Wim Van den Broeck Theme Music: Greg “Stryke” Chin

S4E05: Community Service New approaches to journalism are required to engage with audiences, restore trust, and connect with communities turned off by the traditional news agenda. In this episode, we explore the view of a US-based journalist and academic who is the co-author of a report calling for the establishment of more community-centered journalism as a way of turning the tide against news avoidance. Damian Radcliffe was one of the authors of the report, “Redefining News: A Manifesto for Community-Centered Journalism,” which calls for a radical new approach to story creation and agenda setting. It calls for far greater involvement with communities to understand their needs and tell their stories in ways that re-establish the value which journalism can bring. Our Guest This Episode Damian Radcliffe   Journalist, researcher, and professor based at the University of Oregon with over 25 years of experience in the media industry, Damian has worked in editorial, strategic, research, policy, and teaching roles in the USA, Middle East, and UK.   His work focuses on digital trends, social media, technology, the business of media, and the evolution—and practice—of journalism.    As an analyst, researcher, and trainer, he has worked with a wide range of additional industry and academic organizations including the BBC World Service, Facebook, FIPP, INMA, Thomson Reuters Foundation, World Association of News Publishers (WAN-IFRA), and the United Nations. He has been quoted on issues relating to digital media and journalism by major outlets such as AFP, BBC News, Business Insider, NPR, The New York Times, Snapchat, Wired, and Voice of America.    As a freelance journalist, his work has also been published by leading publications and trade outlets such as the BBC, Columbia Journalism Review (CJR), Global Investigative Journalism Network (GIJN), Harvard’s Nieman Lab, HuffPost, PBS MediaShift, Poynter, TheMediaBriefing, and ZDNet.    More Resources For more on this topic, check out A Manifesto for Community-Centred Journalism  – Read the paper MediaCentral virtual event  – Watch the webinar to find out more about news collaboration Contact Us Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid.

S4E04: Challenging the Norm Overcoming challenges which many companies in the Western world would not even contemplate has been a hallmark of the Rudaw Media Network in Kurdistan. But now, twelve years after launch, they are continuing to expand. In this episode of the Making the Media Podcast, Hejar Berenji, the CTO of the Rudaw Media Network, which is based in Irbil in Iraq, has spoken of how they stayed on air in the face of power cuts, the fight against ISIS, recruiting and training staff to deliver high-quality news, and remaining fiercely independent. Our Guest This Episode Hejar Berenji Chief Technical Officer at Rudaw Media Network,   With over eleven years of experience, Hejar excels in managing technical departments, specializing in broadcast technology, project management, and business development. He is dedicated to enhancing news and media production and delivery while ensuring network security and reliability. Hejar fosters a creative work environment, empowers his team, and forges strategic partnerships with other media outlets and stakeholders.    More Resources For more on this topic, check out Avid MediaCentral and AI webinar – Watch a demonstration of Avid Ada AI tech previews  Fosterning Creativity through the use of AI – Read about AI innovations Contact Us Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid. Credits Host: Craig Wilson Producer: Matt Diggs Social: Wim Van den Broeck Theme Music: Greg “Stryke” Chin