S5E03: Efficiency and Avatars
A leading technologist discusses the efficiency gains which news broadcasters are seeking to make using AI, including experimenting with AI-generated news readers.
Miro Ambra is the chief technology officer of the Slovakian-based system integrator and software developer, Traco Systems.
Traco have developed AI tools that integrate with Avid MediaCentral | Cloud UX. Miro says this heralds a new era in journalism, with AI assisting reporters and helping them verify sources. He says they have also begun preliminary work to create an AI-generated presenter for one customer, looking at options for reading short bulletins overnight.
Our Guest This Episode
Miro Ambra
Miro Ambra is the chief technology officer (CTO) at Traco Systems a.s., a position he has held since 2017. He began his journey with Traco Systems in 1998 as a technical engineer and quickly advanced to project manager. Under his leadership, Traco Systems has successfully executed numerous significant projects.
Miro played a key role in Traco Systems' expansion into the Czech market, overseeing projects for major broadcasters such as Prima CNN News, Česká televize, Nova TV (CME group), and Barrandov TV. He has been instrumental in building strong partnerships with industry leaders like Avid Technology, Vizrt, Telestream, and Ikegami.
As CTO, Miro has driven the company's research and development efforts leading to the creation of innovative solutions under the TracoApps brand. These include applications for Avid MediaCentral | Cloud UX such as Traco GFX, Traco MediaDistributor, and the Octopus plugin, as well as the AI-driven Traco AI platform.
More Resources
For more on this topic, check out
Avid’s Role in News in India – Discover how Avid’s solutions are powering newsrooms across India.
Avid at IBC 2024 – Get all the updates from the show floor from Amsterdam about what is new for Avid.
Contact Us
Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid.
Credits
Host: Craig Wilson
Producer: Matt Diggs
Social: Wim Van den Broeck
Theme Music: Greg “Stryke” Chin