Breakthrough Marketing Secrets

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses❓ Ask Roy Your Question☕ Wanna say "thanks" for this episode?  Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email👉 CopyMentor 1-on-1 Coaching with RoyI got a very ambitious question today, about the best way to study, learn, and practice copywriting…But this is one of those questions where I’m giving the answer you NEED, not necessarily the answer you want.Tough love.Because I see someone wasting weeks, months, years of their life…On their way to becoming a copywriter…When really they could just do it.And here’s the lesson…If you take my advice in today’s epsidoe, you can probably just do it, too — become a copywriter, a real one…How to become a REAL copywriterYours for bigger breakthroughs,Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐📚 Read 3 of Mike’s short, helpful books for free ☕ Wanna say "thanks" for this episode?  Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email👉 CopyMentor 1-on-1 Coaching with RoyMike Capuzzi is an entrepreneurial direct marketing legend…Why? Because he creates tools that work…That YOU can use immediately, to grow your business.(And he’s gotten rave reviews for what he creates!  From folks like Dan Kennedy and Russell Brunson — and many, many more…)His CopyDoodles took over direct response.  With a few clicks of the mouse, you could add eye-catching handwriting to marketing in any media.  And tests quickly proved this scored more attention, and more response.Now he’s done it again!He’s created a formula for short, helpful books — called “Shooks.”And as his followers and clients can attest, just one Shook can bring in a flood of new clients, and offer instant expert status with readers.In fact, for all the tech innovations and media opportunities we have today…When you see what Mike has done with these Bite Sized Books, it will be clear…Books are still one of the most effective tools and mediums for direct response available to us today!Enjoy my interview with Mike…Get More Clients & Grow Your Expert Status With Mike CapuzziYours for bigger breakthroughs,Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐✅ 3 Must-Have Checklists For Every Copywriter ☕ Wanna say "thanks" for this episode?  Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email👉 CopyMentor 1-on-1 Coaching with RoyI’m doing a Throwback Thursday episode of Breakthrough Marketing Secrets today…I was thinking about doing some of these anyway…Then I tested positive for COVID yesterday.So far, I’m feeling okay — and hoping it will be mild.I’ve had a low fever for a couple days, and a cough for about a week (maybe from something else)...But I figured what better time to loop in a TBT than when I’m a little under the weather.  (Tomorrow’s interview with Mike Capuzzi is also already recorded.)So today’s episode is a replay of my video on Market Awareness, using the Eugene Schwartz Market Awareness Model plus my PAISA copywriting formula.If you haven’t seen this before, it’s epic.Message-Market Match: The Golden KeyYours for bigger breakthroughs,Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐⏩ High-Velocity Copywriting Training❓ Ask Roy Your Question☕ Wanna say "thanks" for this episode?  Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email👉 CopyMentor 1-on-1 Coaching with RoyYour prospects have probably rejected a dozen or more marketers like you, in the past week alone…Similar offers, similar promises, similar messaging…Which means they’re likely to reject you, too.UNLESS you do something to make yourself stand out and feel different…UNLESS you make yourself someone worth paying attention to, then responding to…But how?How do you stand out in your market, to your prospects, compared to all the others in your space?That’s the essence of the subscriber question I answer today…How to Make Your Marketing Stand OutYours for bigger breakthroughs,Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐📕 The Copywriter's Guide to Getting Paid❓ Ask Roy Your Question☕ Wanna say "thanks" for this episode?  Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email👉 CopyMentor 1-on-1 Coaching with RoyWant to get good at copywriting, fast?You might think I’m going to recommend something like copying winning ads by hand.And yes, that can be a valuable copywriting exercise.But the reality is if you want to become a really good copywriter, there’s one specific thing you need to be doing.And I just talked to yet another copywriter, someone who’s built multiple successful 7-figure businesses…And when I asked about what he did to get good, it was this.It’s how he learned how to write copy.And with the proliferation of media, there’s actually more opportunities like this today than ever before.  If you know where to look.Find out what to do in today’s episode…The Fastest Way to Get Good at CopywritingYours for bigger breakthroughs,Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐👨‍🏫 The Value-First Funnel Strategy🌱 Content Marketing to Grow Your Business❓ Ask Roy Your Question☕ Wanna say "thanks" for this episode?  Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email👉 CopyMentor 1-on-1 Coaching with RoyThere’s ONE THING you need to do if you want to build authority status in your niche…Just one activity — in fact, what I’m doing right now is an example.Do it right, and you become the FIRST business or person in the niche your prospects come to for info…(With a huge hat tip to Jay Abraham for an important part of this lesson.)AND you’re the one they turn to when they need to make a buying decision.Which pretty much inevitably leads to more sales.What do you need to do to build your expert-authority status?  To build your personal brand?The answer is in today’s episode…How to be perceived as an "Authority" in your nicheYours for bigger breakthroughs,Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐🔗 Get the additional Sales Call Overhaul resources☕ Wanna say "thanks" for this episode?  Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email👉 CopyMentor 1-on-1 Coaching with RoyHow do the world’s best sales teams (from businesses like Guthy Renker) sell more?You’ll learn the powerful secrets in today’s episode.My guest for today’s interview is Jeremy Pope, who’s been a top salesperson, sales manager, and sales trainer for international businesses, including the direct-marketing giant Guthy Renker. And who now helps entrepreneurs build sales departments and make more high-ticket sales.… And let me pull back the curtain a bit here.I truly LOVED talking with Jeremy.He’s a former professional hypnotist, and has plenty of experience doing copywriting, funnel design, and other direct and digital marketing.And he was extremely generous with the value in this episode.We start out talking about powerful offers — he says, “When an offer hits, it’s like an electric unicycle.”  ← The lesson in this is ESSENTIAL.And make sure you at least listen until he reveals his “PUF” technique — and how to present premium prices in a way that completely disarms the prospect and closes more sales.(After which I’m sure you’ll want to finish the rest, to see what else he shares!)How to Sell More High-Ticket Services with Jeremy Pope from Sales Call OverhaulYours for bigger breakthroughs,Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐🙌 Lead Generation Offers, Ads, and Funnels☕ Wanna say "thanks" for this episode?  Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email👉 CopyMentor 1-on-1 Coaching with RoyThere’s one big marketing strategy to focus on in 2023, if you want to make more sales and profits…It’s pretty straightforward.But if you do this consistently… It will be a reliable way to increase your sales and profits.And hit your goals this year.It’s not that hard.And you can do it for your clients, or for your own business.What is it?Well, this is one of those episode descriptions where all I’m going to do is tease, and make you check out the episode to find out…The #1 Thing Marketers MUST DO in 2023Yours for bigger breakthroughs,Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐📗 The Copywriter's Guide to Getting Paid by Roy Furr📕 Method Marketing by Denny Hatch📺 We're ALL F-cked Up, Broken, & Insecure [NSFW]☕ Wanna say "thanks" for this episode?  Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email👉 CopyMentor 1-on-1 Coaching with RoyI LOVE copywriting books, and they’ve been extremely helpful in my success in marketing since 2005…And so what I’m about to say may sound completely counterintuitive.In the first 1-3 years of a copywriter’s career, I’d bet on the copywriter who has read the most copywriting and marketing books in the last 12 months.After that, if you’re reading a ton of copywriting books, I’d actually start to bet AGAINST you.Why?And what should you be reading instead?Well, I share the answers to those questions — and why it’s so critical to stop reading so many copywriting books — in today’s episode…STOP Reading Copywriting Books [Learn about THIS instead]Yours for bigger breakthroughs,Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐🎯 Training Your Subconscious Success Mechanism☕ Wanna say "thanks" for this episode?  Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email👉 CopyMentor 1-on-1 Coaching with RoyOne of the most powerful habits I’ve ever built was also one of the simplest…A tiny action I do every morning, just after waking up.And that I’ve done nearly every day since September 1, 2016.I step on the scale, and put that number into a spreadsheet.That tiny action led to a cascade of positive habits for my physical and mental health, and beyond.Today’s episode is about that — and how to apply this principle throughout your life and career, and even in your marketing.The Power of Tiny Actions | Building Powerful HabitsYours for bigger breakthroughs,Roy Furr