

Breakthrough Marketing Secrets
Roy Furr
Why the heck would you subscribe to Breakthrough Marketing Secrets?
Because you'll get proven direct response marketing, copywriting, and entrepreneurship success strategies you can use today... To write your own ticket and create the life, business, and career you want.
The show's host, Roy Furr, has been in the trenches of entrepreneurial marketing since 2005... Creating winning campaigns, breaking sales records, and generating windfall wealth. Thanks to these copywriting, marketing, advertising, and business strategies.
Online, offline, on the internet and beyond, the principles, strategies, techniques, and tactics that Roy teaches just WORK for generating leads, customers, sales, and profits. The only question is, will you use them and make them work for YOU?
And since 2014, he's been sharing his experience DAILY at www.BreakthroughMarketingSecrets.com. (You can and should sign up there for updates and exclusive content for email subscribers.) First it was a daily email and article. Then a daily YouTube video. And now you can get the audio excerpts of the Breakthrough Marketing Secrets daily videos in podcast form.
At this point, just stop reading and subscribe already. Try a few shows and decide for yourself how valuable you find it.
Because you'll get proven direct response marketing, copywriting, and entrepreneurship success strategies you can use today... To write your own ticket and create the life, business, and career you want.
The show's host, Roy Furr, has been in the trenches of entrepreneurial marketing since 2005... Creating winning campaigns, breaking sales records, and generating windfall wealth. Thanks to these copywriting, marketing, advertising, and business strategies.
Online, offline, on the internet and beyond, the principles, strategies, techniques, and tactics that Roy teaches just WORK for generating leads, customers, sales, and profits. The only question is, will you use them and make them work for YOU?
And since 2014, he's been sharing his experience DAILY at www.BreakthroughMarketingSecrets.com. (You can and should sign up there for updates and exclusive content for email subscribers.) First it was a daily email and article. Then a daily YouTube video. And now you can get the audio excerpts of the Breakthrough Marketing Secrets daily videos in podcast form.
At this point, just stop reading and subscribe already. Try a few shows and decide for yourself how valuable you find it.
Episodes
Mentioned books

Jan 2, 2023 • 19min
Building an Engaged, Responsive Email List [& how to create motivational content]
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐🙋♀️ Build Your Email List for Marketing and Sales❓ Ask Roy Your Question☕ Wanna say "thanks" for this episode? Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email👉 CopyMentor 1-on-1 Coaching with RoyA new subscriber wanted to know about building an engaged, responsive email list…And especially how to motivate readers.Sounds like an excellent first episode of 2023!So that’s what you get today…Including some pretty big value bombs from Eugene Schwartz, Bill Bonner, and Ryan Levesque — all mashed up by yours truly — to help you connect with your audience and build a list of people who are happy to hear from you.This is exactly what I’ve done since April 2014, here at Breakthrough Marketing Secrets.And now you’ll know the secrets, too…Building an Engaged, Responsive Email ListYours for bigger breakthroughs,Roy Furr

Dec 30, 2022 • 58min
Chris Haddad's Emotional Direct Response Copywriting [BEST OF INTERVIEWS]
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐🔗 Chris Haddad’s P.I.G. Method🎙️ The Chris Haddad Show☕ Wanna say "thanks" for this episode? Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email👉 CopyMentor 1-on-1 Coaching with RoyChris Haddad will punch you in the gut…Emotionally and metaphorically — with his copywriting.Take this headline…“He kissed me like his sister, and I knew I was alone again…”There’s a truism that says people buy based on emotions and justify the decision with logic.Well, with an opening like that, the right target audience is SOLD.They just need to know what they’re buying is a solution to THAT emotional devastation.That emotional copywriting is why Chris’s copy has generated over $700 million in sales, much of that of his own products.And while Chris is a wildly successful entrepreneur and copywriter, he’s also one of the most down-to-earth and genuinely kind people you’ll meet.And so it was a delight on all fronts to be able to interview him and share it with you.And now I get to share it again, as the FINAL BEST OF INTERVIEWS episode before I’m back to my regular publishing schedule next week…Chris Haddad's Emotional Direct Response CopywritingNSFW Warning: Chris created a company around sex and romance and those topics come up frequently in this interview. If you are easily offended by those topics, you might want to skip this.REMINDER: If you’re subscribed to the audio podcast, these are republished as new episodes. The link for this episode takes you to the original YouTube video.Yours for bigger breakthroughs,Roy FurrPS: It’s your last chance to claim your Lifetime Access to ALL my copywriting, marketing, and entrepreneurship training at BTMSinsiders — registration closes tomorrow, December 31, 2022. Check out this doc for more information.

Dec 29, 2022 • 50min
Billion-Dollar Copywriter David L. Deutsch [BEST OF INTERVIEWS]
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐🎁 Copywriting from A to Z: 26 Ways to Boost Response [Free Gift from David Deutsch]☕ Wanna say "thanks" for this episode? Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email👉 CopyMentor 1-on-1 Coaching with RoyDavid Deutsh is one of the modern masters of copywriting…When Brian Kurtz was putting together the Titans of Direct Response, he wanted to do a panel discussion featuring his “Mount Rushmore of Copywriting.”These were the best of the best, from Boardroom’s biggest years in direct response, driving over $100 million per year in revenue via direct mail and direct response TV.And when he analyzed who the best were, based on sales generated and pieces mailed, David earned his spot.And Boardroom was just ONE of David’s clients.David has generated over $1 billion in sales with his copy.He’s continuously innovating, in every medium.Many top copywriters today attribute at least a portion of their success to David.And he’s gracious, generous, and a genius with his contributions — I LOVE his unique way of thinking and explaining copy, to help you get it and become a better copywriter.So I was absolutely flattered when David said yes to my request to interview him.Here’s your next BEST OF INTERVIEWS episode…Billion-Dollar Copywriter David L. DeutschREMINDER: If you’re subscribed to the audio podcast, these are republished as new episodes. The link for this episode takes you to the original YouTube video.Yours for bigger breakthroughs,Roy FurrPS: OMG! Time is almost up to claim your Lifetime Access to ALL my copywriting, marketing, and entrepreneurship training at BTMSinsiders. Check out this doc for more information.

Dec 28, 2022 • 48min
#1 Lifehack for Max Productivity with Taylor Jacobson of Focusmate [BEST OF INTERVIEWS]
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐🔎 Focusmate: My #1 Productivity Hack☕ Wanna say "thanks" for this episode? Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email👉 CopyMentor 1-on-1 Coaching with RoyThere’s a website I log into almost every single workday, and it dramatically increases my productivity…And this is something you absolutely must know about — especially if you’re not surrounded at work by coworkers who keep you accountable.(Freelancers, solopreneurs, and work-at-home/remote workers, I’m talking to you!)What’s the website?Focusmate.For this interview, I got the CEO and founder, Taylor Jacobson, on the line…And we talked about Focusmate, productivity, the power of accountability, and a whole lot more.And considering how impactful it’s been to be on Focusmate, I absolutely needed to bring it back this week.So, here’s your next BEST OF INTERVIEWS episode…#1 Lifehack for Max Productivity with Taylor Jacobson of FocusmateREMINDER: If you’re subscribed to the audio podcast, these are republished as new episodes. The link for this episode takes you to the original YouTube video.One more thing: Focusmate just announced a price increase, coming on January 3rd. If you get in now, you’ll keep the $5/month price. But starting January 3rd, it’ll be $10/month with a discount for paying annually. Still an incredible bargain, just cheaper to get in ASAP!Yours for bigger breakthroughs,Roy FurrPS: You have until Saturday to claim your Lifetime Access to ALL my copywriting, marketing, and entrepreneurship training at BTMSinsiders. Check out this doc for more information.

Dec 27, 2022 • 1h 3min
Accomplish Your Biggest Goals This Year with Peter Shallard of Commit Action [BEST OF INTERVIEWS]
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐🎁 Get up to $150 off when you start Commit Action coaching today☕ Wanna say "thanks" for this episode? Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email👉 CopyMentor 1-on-1 Coaching with RoyAs I write this, I’m in the middle of year-end reflection and planning for next year…And I’m following the specific Head Start process that Peter Shallard offers to all of his clients, through his entrepreneurial coaching program, Commit Action.Every week, I continue to meet with my Commit Action coach, to help me plan and implement for the week ahead, in alignment with my bigger long-term goals.And it’s all rooted in powerful principles and best practices for entrepreneurial success, backed up by psychology research.I published this interview as a special New Year’s Day episode in 2022.And because I think it’s so powerful — especially at this time of year, when so many of us are planning the year ahead — I wanted to make sure to include it this week…So, here’s your next BEST OF INTERVIEWS episode…Accomplish Your Biggest Goals This Year with Peter Shallard of Commit ActionREMINDER: If you’re subscribed to the audio podcast, these are republished as new episodes. The link for this episode takes you to the original YouTube video.Yours for bigger breakthroughs,Roy FurrPS: You have until Saturday to claim your Lifetime Access to ALL my copywriting, marketing, and entrepreneurship training at BTMSinsiders. Check out this doc for more information.

Dec 26, 2022 • 1h 2min
Chris Wright on the Fast Track to A-List Copywriter Status [BEST OF INTERVIEWS]
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐👉 Chris Wright's Conversion Confidential newsletter (Issue #1 is FREE)👉 Chris Wright's YourConversion.Partners Direct Response Agency☕ Wanna say "thanks" for this episode? Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email👉 CopyMentor 1-on-1 Coaching with RoyIf you want to become a skilled and highly successful copywriter, you’re going to love this interview…As I mentioned in an email last week, I’m republishing interviews from the last year or so as a “Best Of” series in this week between Christmas and New Years.And while I originally intended this to be a “Best of 2022,” I immediately realized I had to bend the 2022 filter criteria because I wanted to make sure to include Chris.Here’s the thing…Chris Wright and I go way back. He was one of my very first copywriting coaching clients.He came to Nebraska in 2014, to hang out at my Advanced Direct Response Copywriting workshop.He was definitely under 21 at the time — but don’t tell the Sommelier who hosted our paired wine and Indian food dinner!I’ve watched his rapid ascent to A-list copywriter ever since.He rocked it with a gig at Money Map Press, one of the most successful Agora divisions.He went on to create more wins in financial, health, and beyond — both as a copywriter and offer owner.And now he runs an innovative direct response agency unlike any I’m familiar with — as you’ll hear in this interview.He was one of my students, and now I respect him as a peer, and sometimes boss.Because yes, some of the client work I’ve done in the past 12 months has been through Chris and his agency, and I will happily work under him on projects any day of the week.Check out my first interview from this week’s BEST OF INTERVIEWS series…Chris Wright on the Fast Track to A-List Copywriter StatusREMINDER: If you’re subscribed to the audio podcast, these are republished as new episodes. The link for this episode takes you to the original YouTube video.Yours for bigger breakthroughs,Roy FurrPS: You’re running out of time to claim your Lifetime Access to ALL my copywriting, marketing, and entrepreneurship training at BTMSinsiders. Check out this doc for more information.

Dec 22, 2022 • 14min
2 Massive Factors Create Your Success [From Tony Robbins and Mike Mandel]
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐💫 Training Your Subconscious Success Mechanism🏗 Small Work, Big Productivity☕ Wanna say "thanks" for this episode? Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email👉 CopyMentor 1-on-1 Coaching with RoyWhat makes some people so successful as entrepreneurs — and creators of the life they desire?If you break it all down, there are 2 massive factors driving success.My inspiration for today’s episode is kinda like a game of telephone — but over a good connection.Because I was inspired by Mike Mandel on his Brain Software podcast… Who was talking about an inspiration he got from Tony Robbins… And I took both and mashed them up, plus piled on my own unique insights and perspectives.What you get is a pretty dang straightforward 2-step process for creating the life you want.This is deep but also light, and I thought it would make a great final new episode before the holidays…2 Massive Factors Create Your Success [From Tony Robbins and Mike Mandel]Yours for bigger breakthroughs,Roy Furr

Dec 21, 2022 • 11min
Find Your Personal Niche [Copywriting, Marketing, Entrepreneurship]
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐💡 Finding Purpose in Your Work and Life☕ Wanna say "thanks" for this episode? Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email👉 CopyMentor 1-on-1 Coaching with RoyIf you feel like you’re choosing between options to find your niche, you’re doing it wrong…Seriously, I don’t know how many new copywriter-entrepreneurs have come to me in the last few years, saying, “I want to pick a niche but I’m not sure which is best for me.”And in the past, my answer was something along the lines of, I can’t tell you what niche to choose, you have to find the one that works for you.And honestly, that’s still GREAT advice.Especially when you combine it with something like Ikigai, and find your personal sweet spot of overlap between: what you love, what the world needs, what you can be paid for, and what you’re good at.And maybe today’s lesson comes at that same sweet spot from a different direction.But I just heard this question that is the PERFECT question to ask yourself as you work to find your unique niche, whether you’re a copywriter or really anything else, whether you’re trying to define your career or create a huge business.I share the question and reflections on how to use it to pick your niche in today’s episode…Find Your Personal Niche [Copywriting, Marketing, Entrepreneurship]Yours for bigger breakthroughs,Roy Furr

Dec 20, 2022 • 13min
Simple Trick to Learn to Write Better Headlines [Copywriting Tips]
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐⏩ High-Velocity Copywriting Course from Roy Furr❓ Ask Roy Your Question☕ Wanna say "thanks" for this episode? Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email👉 CopyMentor 1-on-1 Coaching with RoyThis 2-step trick will help you write better headlines…It’s how I started writing stronger headlines, and how I’d teach myself headline copywriting today. It’s also how many of the best copywriters I know got their “feel” for what makes a great headline.It’s a simple process that doesn’t require you to be a great copywriter yet to start benefiting from it — you can write better headlines, right away.And it’s not based on just copying old dusty headline formulas that may not work in today’s market.(In fact, if you follow my tip here, you’ll have EXTREMELY up-to-date headline ideas based on what’s working TODAY, in whatever media your market is paying attention to.)It’s all laid out in today’s episode…Simple Trick to Learn to Write Better Headlines [Copywriting Tips]Yours for bigger breakthroughs,Roy Furr

Dec 19, 2022 • 21min
7-Figure Copywriting Roadmaps [5 ways to make a million]
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐💰 Copywriting Royalties and Pay For Performance❓ Ask Roy Your Question☕ Wanna say "thanks" for this episode? Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email👉 CopyMentor 1-on-1 Coaching with RoyIf you ask me a question, you WILL NOT always get the answer you’re looking for…Because above all, I will be honest and answer with integrity.Even if I know what you really want is some empty promise of instant riches.I’ll tell you the truth, even if that truth is that you can’t always get what you want.For today’s Mailbox Monday question, I got an instant riches request.And in the end, I get to the point about how you can make a lot of money, quickly, as a copywriter.In fact, I break down 5 separate proven paths to making 7 figures as a copywriter.But I’m limiting myself to facts, not fantasy, in the answers I give.Check it out: 7-Figure Copywriting Roadmaps [5 ways to make a million]Yours for bigger breakthroughs,Roy Furr