Breakthrough Marketing Secrets

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐📙 Bulletproof Your Copywriting: 12 Sales Copy Legal Dangers And How To Avoid Them by Mike Young Esq. 🔗 Copywriter Protection Packages from Internet Business Lawyer Mike Young🔗 Website for Internet Business Lawyer Mike Young☕ Wanna say "thanks" for this episode?  Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email👉 CopyMentor 1-on-1 Coaching with RoyYou don’t want to go to jail for your copywriting, do you?Well, that’s what might happen…  If you follow one of the most commonly-taught pieces of copywriting advice — that I see more novice copywriters latch onto, over and over again.There are specific legal issues that can land you in a whole vat of boiling-hot water, if you think you don’t have to worry about the law.On the other hand, you can avoid most legal issues with your copywriting if you follow a few specific recommendations.You’ll learn many of these through experience, if you work with more mature marketing and advertising companies who send all copy through compliance.But if you’re new, or writing for your own business, you may not have the benefit of compliance departments to keep you out of hot water.That’s where internet business lawyer Mike Young can help you out.I found his book Bulletproof Your Copywriting on Amazon and KNEW I needed to get him on for an interview.And in today’s episode, I get Mike to share some of the most important things you need to know as a copywriter to stay out of trouble and stay protected as you build your career and business.Copywriting Legal Dangers & How to Avoid Them with Internet Business Lawyer Mike YoungYours for bigger breakthroughs,Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐🖋 Sleight of Pen Copywriting Course🔗 Be an Awesome Communicator [Brain Software Ep. 195]🔗 Become a Hypnosis Superhero With the Mandel Triangle☕ Wanna say "thanks" for this episode?  Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email👉 CopyMentor 1-on-1 Coaching with RoyThis will make you a more powerful, persuasive communicator — in any and every medium…Meaning, if you’re writing copy, it will be more persuasive.If you’re delivering a presentation, it will be more powerful.If you’re selling 1-to-1, you’ll close more sales.It’s a lesson I got from my favorite hypnotist and hypnosis trainer, Mike Mandel.And while he wasn’t specifically talking about copywriting, marketing, or advertising…I know the lesson has direct 1:1 parallels.3+1 Cs of Powerful, Persuasive Communication from Hypnotist Mike MandelYours for bigger breakthroughs,Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐🔎 Finding Purpose in Your Work and Life🔗 Accomplish Your Biggest Goals This Year [with Peter Shallard of Commit Action]🔗 Learn more about Commit Action Coaching☕ Wanna say "thanks" for this episode?  Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email👉 CopyMentor 1-on-1 Coaching with RoyI don’t know WHY this was so shocking of an idea to me…Maybe it’s because it’s NOT how most people around me think.And, in fact, it’s different from how I’ve thought for a long time.But it’s powerful…  And can be incredibly liberating.Your personal values…  Are YOURS to choose.You can be influenced by society, culture, family, upbringing, friends, or a million outside forces…But ultimately your values are YOURS.AND when you embrace this then build a life around your own values — what’s important to you — you’ll attract the right kind of people and your success will come easier.Let’s go deeper into this, in today’s episode…You CHOOSE Your Values [This hit me like a ton of bricks!]Yours for bigger breakthroughs,Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐🔎 Finding Purpose in Your Work and Life☕ Wanna say "thanks" for this episode?  Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email👉 CopyMentor 1-on-1 Coaching with RoyThis is not your ordinary motivational video or speech…I’m not trying to get you hyped up…I’m not going to tell you to hustle harder, and find the power within…I’m not going to push you to grind, grind, grind.Instead, I’ll share with you exactly why you’re NOT motivated when you aren’t — plus why you are motivated, when you are.I’ll share the difference — and how you can proactively, intentionally tap into that to find motivation and achieve more of what you want in life.Wake up Motivated Every Day: Find Your Purpose in Work and LifeYours for bigger breakthroughs,Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐💡 Email Copywriting Prompts❓ Ask Roy Your Question☕ Wanna say "thanks" for this episode?  Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email👉 CopyMentor 1-on-1 Coaching with RoyHow do you do research for email copywriting — and other similar short copy?For today’s episode, I answer this subscriber question…But you know how I am…I broke it ALL THE WAY DOWN.Because to answer this question, you first need to be clear about some things…— What’s the role of your marketing emails? (It’s similar for most short copy…)— What you need to know BEFORE you do any research…— Then, of course, what you need to research, to write powerful marketing emails.It’s all in today’s episode…Research Tips for Email Copywriters & Other Short-Form CopyYours for bigger breakthroughs,Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐🏆 5 Quick Wins for Podcasters (on either side of the mic!)🔗 PodMatch Podcast Matchmaking for Hosts & Guests🎧 Podcasting Made Simple Podcast with Alex Sanfilippo🔗 PodPros Software Solutions for Podcasters☕ Wanna say "thanks" for this episode?  Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐🎙 The Podcast PR Blueprint Course from Roy Furr🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email👉 CopyMentor 1-on-1 Coaching with RoyPodMatch is like a dating app for podcast guests and hosts…Seriously, that was the inspiration in building the platform.I just interviewed the founder, Alex Sanfilippo.The first thing I asked him was actually about building the business.  And specifically, how he came up with this unique and powerful offer for the podcast community.(What he said revealed one of the most powerful ways to create breakthroughs in business and marketing.)We also talked about the power of podcasting as a medium — and how to use it for personal positioning and business growth.We talked about the single best way to get started in podcasting — and it’s NOT launching your own show.We shared how to get booked on podcasts that can bring clients in the door.And yes, we talked about what to do (and not do) if you want to launch a podcast for yourself or your business.It was a fun and value-packed interview, as you’ll discover as soon as you hit play…Using Podcasts to Grow Your Business: Interview with Alex Sanfilippo of PodMatchYours for bigger breakthroughs,Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐⏩ High-Velocity Copywriting Course from Roy Furr☕ Wanna say "thanks" for this episode?  Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email👉 CopyMentor 1-on-1 Coaching with RoyIf you want to sell more, you must give your prospect a reason to act with URGENCY!Simply put, a marketing or selling message that has urgency elements built in will outsell the same message without urgency.And in many cases, it’s the urgency that flips a sales message from failure to profit.So how do you do it?Well, today’s episode is one of the most tactical I’ve done in a while…Explicitly spelling out the specific types of urgency that top copywriters and marketers use to increase sales.3 Ways to Create Urgency in Your Sales Copy: How the world's best copywriters do itYours for bigger breakthroughs,Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐⏩ High-Velocity Copywriting Course from Roy Furr🔗 Email Copywriting Prompts from Roy Furr📕 Breakthrough Advertising Book by Eugene Schwartz☕ Wanna say "thanks" for this episode?  Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email👉 CopyMentor 1-on-1 Coaching with RoyHere’s one little “Conversion Hack” that you can add to your copy…This generates more response by giving your promises and claims more conviction…Making them more believable.It’s a slightly different way to approach PROOF — in a sense, asking your prospect to prove it themselves.It’s a little trick I’ve used for a long time…Inspired by Gary Bencivenga’s copy, and that shows up as a lesson in Eugene Schwartz’s Breakthrough Advertising.Watch today’s episode to see for yourself how it works…You’ll get the lessons, the underlying principles and strategies, and specific examples from Bencivenga, Schwartz, and my own copy.Conversion Hacking: "Prove it yourself" Copywriting from Eugene Schwartz, Gary Bencivenga, Roy FurrYours for bigger breakthroughs,Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐🚀 Launch Your Client Business [FREE Mini-Course]☕ Wanna say "thanks" for this episode?  Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email👉 CopyMentor 1-on-1 Coaching with RoyHow many other people or businesses offer the same thing you do?If the answer is anything bigger than ZERO, you need today’s episode.Because if your client is choosing between you and other options, well…That’s bad news for you.The moment your client can get what they perceive as the same thing from somewhere else, that’s competition…And competition leads to commoditization, and you being forced to charge much lower prices for what you do.On the flipside, if you become a category of ONE, there is no commoditization and you can charge much higher prices, no matter what you offer.How?  Check out today’s episode…Make Yourself the ONLY Option for ClientsYours for bigger breakthroughs,Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐👨‍🏫 The Value-First Funnel Strategy❓ Ask Roy Your Question☕ Wanna say "thanks" for this episode?  Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email👉 CopyMentor 1-on-1 Coaching with RoyDid you know you can COMBINE direct response and content marketing into a single marketing strategy?AND this combined strategy can work in pretty much any industry, any market, any business…Even if you never touch the well-known direct response formats, like sales letters, video sales letters, landing pages, and so on?It’s all about nailing the PRINCIPLES first.And this works especially well if you have a more complex product or service offer, that requires some extra explanation to get the prospect to really understand and buy into the value.Today I got a question from a biotech products marketer, who is struggling to figure out the best marketing strategy for their business.And if I were to go into any field like that — or really almost any other field that did not use what we think of as traditional direct response marketing — this is EXACTLY what I’d do.Direct Response CONTENT Marketing StrategyYours for bigger breakthroughs,Roy Furr