Breakthrough Marketing Secrets

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐🚪 Welcome Mat Funnels to Get New Customers📈 Build Your Email List for Marketing and Sales💵 Fast Cash Flow Email Campaigns🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses❓ Ask Roy Your Question ☕ Wanna say "thanks" for this episode?  Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email👉 CopyMentor 1-on-1 Coaching with RoyI got two questions today on how to make more sales with email marketing…And I answer BOTH in this Mailbox Monday episode of Breakthrough Marketing Secrets.In a sense, they’re both about increasing the responsiveness — sales and profits — from your email list.But there’s a huge lesson in the difference between the two questions.And specifically, how they talk about their lists.And in that difference, an email marketing tip about list quality that can make you far more successful as you build your own email list and marketing plan.If you run your own list or help clients build and profit from theirs, you gotta hear this…Get More Response From Your Email Marketing ListYours for bigger breakthroughs,Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐🔗 Free YouTube Ad Library🔗 Free YouTube Ads Scaling Consultation (for $1k/day+ in ad spend) ☕ Wanna say "thanks" for this episode?  Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email👉 CopyMentor 1-on-1 Coaching with RoyYouTube Ads are a HUGE opportunity…You can reach 1 in 3 people on the planet via YouTube…Including more than 4 out of 5 adults in most major markets around the world…The average user is on YouTube for 24 hours out of every month…Around 40% of internet users are specifically seeking out video content EACH WEEK to learn things — including how to solve problems, and what products to buy…AND YouTube advertising is built on the most robust, sophisticated, and mature online advertising platform — Google Ads.And my guest for today’s interview is Ian Nagy — who runs a wildly-successful ad agency for YouTube advertising PLUS offers a tool to let you see what’s working on YouTube in your niche, right now.We dive into how to make YouTube Advertising work, how to generate leads and sales through YouTube Ads, how to ethically spy on your competition to shortcut your success, and a whole lot more…YouTube Ads for Lead Generation & Sales with Ian Nagy [interview]Yours for bigger breakthroughs,Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐🎙 Want me as YOUR interview guest?🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses☕ Wanna say "thanks" for this episode?  Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email👉 CopyMentor 1-on-1 Coaching with RoyIt’s good to be in the habit of saying YES to opportunities…I don’t know if it’s just that you’re out there more, so you’re seen more…Or if there’s something else going on…But when you say yes to lots of opportunities, it seems as if more great opportunities just keep coming your way.And so I like to say YES when, for example, someone wants to feature me in an interview, to their audience.It’s a pretty easy yes, and usually there’s no reason not to.Except when you don’t really want to be associated with the person hosting you for the interview.The story is in today’s episode.I'll say yes to most interview requests... But NOT THIS ONE!Yours for bigger breakthroughs,Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐⏩ High-Velocity Copywriting Course🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses☕ Wanna say "thanks" for this episode?  Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email👉 CopyMentor 1-on-1 Coaching with RoyThe #1 goal of your headline copywriting is to pull prospects into your message…If you don’t get the attention…  The engagement…  The readership (or viewership)...  The consumption…You don’t get the sale.And so great copywriters obsess over adding any and every tool to their toolbox that can jack up the attention-getting power of their headlines.Today’s episode is yet another powerful tool for you.One I don’t know that I’ve ever heard other copywriters talk about directly.I discovered this reading about research into brains and communication.And how adding this one secret ingredient lights up the brain, the curiosity, the imagination.So I thought I’d share it in today’s episode, with lots of classic headline writing as examples…Add this secret ingredient to your headline & prospects will devour your copyYours for bigger breakthroughs,Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐🎭 Emotional Direct Response Copywriting Course🎬 Story Selling Master Class🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses📙 The Secret Life of the American Musical by Jack Viertel☕ Wanna say "thanks" for this episode?  Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email👉 CopyMentor 1-on-1 Coaching with RoyIf you want to write more compelling marketing copy, study storytelling…You DO NOT want to translate traditional storytelling 1:1 to copywriting.  (Not if you want to maximize sales, at least.)BUT there are some huge lessons that come from knowing how to make stories work in other mediums.I’ve mentioned recently I’m working on a musical…Which means I’ve been actively learning more about storytelling specific to that medium.And there’s one “inviolable rule” of enduring, popular musicals — ONE SONG every great musical must have.As you’ll hear in today’s episode, there’s a big copywriting lesson in it, too.A Copywriting Lesson Learned on a Broadway StageYours for bigger breakthroughs,Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐🙃 Backwards Facebook Ads Copywriting Course🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses❓ Ask Roy Your Question☕ Wanna say "thanks" for this episode?  Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email👉 CopyMentor 1-on-1 Coaching with RoyA subscriber asked how to write compelling YouTube and Facebook ads…And so that’s what today’s episode is all about.But around halfway through, I started kicking myself.Because I was delivering so much value that I ABSOLUTELY should be charging you for this.It’s ridiculous.It’s basically a 23-minute rapid-fire course on how to write short copy that gets people to take action…Relevant for YouTube ads, Facebook ads, cold emails, and other contexts where you’re putting your ads in front of a new audience, and getting them to take action.Again, it’s short and packed with value.It would be worth every penny at $97 or more.But today’s your lucky day, because you get it for free…How to write compelling YouTube and Facebook adsYours for bigger breakthroughs,Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐🔗 Get on Drayton Bird’s Email List📕 You Did What? by Drayton Bird [book]📕 Commonsense Direct & Digital Marketing by Drayton Bird [book]📕 How to Write Sales Letters (and emails) That Sell by Drayton Bird [book]☕ Wanna say "thanks" for this episode?  Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email👉 CopyMentor 1-on-1 Coaching with RoyDrayton Bird might make you uncomfortable…Because on his way to becoming one of Britain’s most legendary copywriters and direct marketers…… On his way to creating and selling an agency being bought by THE David Ogilvy…… On his way to becoming the Worldwide Creative Director at Ogilvy & Mather Direct…Drayton lived a very colourful life.  (← With a nod to ya Brits on the spelling of that one.)And he’s not afraid to tell you about it.… Not afraid to tell you the REAL stories, including growing up in a pub and going broke 3 times…… Not afraid to tell you about the misadventures that made his life interesting…… Even if you might not like or agree with his choices, they’re his stories.And I’ve wanted to get him on for an interview for a long time, to share his stories and lessons.I think you’re going to LOVE this episode…Drayton Bird, Direct Marketing LegendYours for bigger breakthroughs,Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐🚀 Launch Your Client Business FREE Mini-Course☕ Wanna say "thanks" for this episode?  Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email👉 CopyMentor 1-on-1 Coaching with RoyHow the heck do you keep your calendar full of happy, generous, paying clients?That’s the most consistent challenge I hear from subscribers…Whether you’re a copywriter, other freelancer, or some other solopreneur or client business owner…And whether you’re looking for your FIRST client or just your NEXT one…The thought will almost invariably go through your head…“How do I get clients again?”(Seriously — when I created space on my client calendar for a few projects this year, I asked myself the same question.)If you want the ANSWER, that’s what I cover in today’s episode…When you don't have clients but you need one…Yours for bigger breakthroughs,Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses☕ Wanna say "thanks" for this episode?  Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email👉 CopyMentor 1-on-1 Coaching with RoyIn the last week, Justin Goff and Perry Marshall hit hard with the same message…First was an email from Justin Goff…  About an email he’d received from a wannabe copywriter asking for advice.Then I did a copy review for Perry Marshall, and the copy — now live in the market — came out of the gates swinging at a certain attitude among wannabe entrepreneurs.I see this a lot.The same thing.It frustrates me, just like it frustrates Justin and Perry.We each know so many people who “get it” and go on to create the life and business they want.And simultaneously watch so many other who keep smashing their heads against the same walls, failing again and again, for lack of this one simple lesson.Take my message in today’s episode to heart — please.The #1 Secret to Success in Life & BusinessYours for bigger breakthroughs,Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses☕ Wanna say "thanks" for this episode?  Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email👉 CopyMentor 1-on-1 Coaching with RoyI’ve been getting request after request to talk about AI copywriting…And while I could have just hopped on the bandwagon and created yet another product designed to exploit your desire for this to be an “easy button”...I’m not.I have a LOT of thoughts about AI copywriting.I’ve spent a lot of time, off and on over the last couple years, evaluating AI copywriting tools.And with ChatGPT, AI is finally getting to the point where AI is showing strong promise…BUT!!!Using AI in your copywriting today is like playing hopscotch in a minefield.To fully understand why, you need to listen to today’s episode — because I go deep…AI Copywriting Review: What I REALLY Think About It Yours for bigger breakthroughs,Roy Furr