Breakthrough Marketing Secrets

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐📕 FREE Scientific Advertising Audiobook🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses☕ Wanna say "thanks" for this episode?  Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email👉 CopyMentor 1-on-1 Coaching with RoyHow much did you learn from watching Super Bowl commercials yesterday?…  Or maybe online today, if you missed the game?Here’s how much I learned:ZERO.Zilch.  Nada.💩Because I just didn’t pay attention.Did I miss anything good?  Maybe.  Probably something entertaining.But I’m pretty certain I didn’t miss a single example of what I — or any entrepreneur or business owner — should really be doing with our advertising dollars.Today’s episode breaks down why…  Including what Super Bowl ads are good for…What makes them SOMETIMES work…And why you should look elsewhere for advertising inspiration.Super Bowl Advertising: Why I really don't careYours for bigger breakthroughs,Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐🔗 Free Rockstar Communication and Public Speaking Training🔗 Brenden's YouTube Channel: MasterTalk☕ Wanna say "thanks" for this episode?  Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email👉 CopyMentor 1-on-1 Coaching with RoyThere are 3 simple exercises you can do every day that will turn you into a ROCKSTAR communicator…Whether you’re communicating 1-on-1…Online or in person…Or speaking to a room of even hundreds or thousands…For business or for personal reasons…Being a better communicator will make your whole life better.It’s the #1 skill of top executives, and high-achievers in any specialized role.Because without confident, comfortable speaking, people won’t recognize your brilliance.Today’s guest, Brenden Kumarasamy, runs the MasterTalk YouTube channel with over 30,000 subscribers…And over 700,000 people have tuned in for his actionable, practical, positive tips on speaking and communication.He shares those 3 daily exercises for better public speaking, why he’d be your LAST GUESS of who’d become a successful speaker, and a whole lot more.You can be a ROCKSTAR Communicator, with Brenden KumarasamyYours for bigger breakthroughs,Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐🎁 Irresistible Offers Marketing Course🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses☕ Wanna say "thanks" for this episode?  Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email👉 CopyMentor 1-on-1 Coaching with RoyI want you to STOP apologizing for trying to make sales…If you need this tip, you know who you are.This is all about your sales confidence and motivation…And, in fact, will turn you into a MUCH BETTER salesperson, if you heed this advice.(And I don’t care if your title is salesperson, or if you’re a copywriter, marketer, entrepreneur, or anyone who’s just trying to change minds and inspire action — this same lesson is relevant.)Apologetic selling will KILL your results.Today’s episode falls somewhere between a rant and a motivational speech.But in the end, I hope it inspires you!Don't Apologize for Selling Yours for bigger breakthroughs,Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐🔗 Essential Copywriting Skills — FREE Copywriting Training🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses☕ Wanna say "thanks" for this episode?  Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email👉 CopyMentor 1-on-1 Coaching with RoyI get really annoyed by BAD COPY that breaks really basic rules of persuasion…And while I’ll note that the copy I’m presently annoyed by isn’t an “advertisement” per se, it’s still written to get a specific business result.And the same rules still apply.Marketing copy, sales copy, any persuasion meant to change minds or get results…There are some fundamental rules you’ve gotta follow if you wanna get those results.In today’s episode, I remind you of one of the most BASIC RULES of persuasive messaging.Which you THINK I wouldn’t have to remind you of.But my latest experience suggests there are still a lot of people out there investing time, energy, and money into marketing and advertising activities without even a rudimentary grasp of this basic rule.So, without any further ado, today’s episode is…Why Most Advertising & Marketing Copy Sucks! (+ How to fix it!) Yours for bigger breakthroughs,Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐🚪 Welcome Mat Funnels to Get New Customers🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses☕ Wanna say "thanks" for this episode?  Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email👉 CopyMentor 1-on-1 Coaching with RoyHere’s a HARD lesson for entrepreneurs to learn: Your advertising is NOT supposed to be profitable!When people go around bragging about 5X ROAS, one of three things is typically happening…ONE, they’re talking about one specific campaign — and that number is not reflective of their account as a whole.TWO, they’re ONLY advertising to highly-targeted audiences, like past customers.Or THREE, they’re not acquiring anywhere near the total amount of customers possible.Today I’m going to share the fundamental strategy that will maximize your TOTAL PROFITS while also making sure your customer acquisition advertising makes as little profit as possible.Sounds counterintuitive, but this is how marketers who truly understand what it takes to scale an offer and a company do it…Your Advertising is NOT Supposed to Be Profitable?!Yours for bigger breakthroughs,Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐👀 Why Ads Worked (including Gary Halbert TOVA Perfume ad breakdown)🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses❓ Ask Roy Your Question☕ Wanna say "thanks" for this episode?  Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email👉 CopyMentor 1-on-1 Coaching with RoyAdvertorial landing pages are a powerful format for paid traffic…First, because they give you access to ad platforms that literally REQUIRE the first page someone lands on to look like editorial…Also, because they play a sneaky little trick on our minds, and slip past the “this is advertising” filter that often causes readers to disengage before they give your message a chance.And so it can pay, as a copywriter or marketer, to have the advertorial format as a tool in your toolbelt.But what makes a good advertorial work?How do you write them?What do you need to know to find success with advertorial landing pages?Well, that’s the topic of today’s in-depth Mailbox Monday episode…Advertorial Landing Pages: What Makes Them Work?Yours for bigger breakthroughs,Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐🔗 Get AdSkills FREE — 10+ hours of paid advertising training☕ Wanna say "thanks" for this episode?  Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email👉 CopyMentor 1-on-1 Coaching with RoyJustin Brooke is legendary in direct response marketing, and especially in the world of ad and media buyers…In the paid traffic world, he’s the pro other pros look up to.He has perhaps THE most powerful Slack channel of people who’ve bought billions of dollars worth of clicks and impressions on Facebook, Google, ad networks, and other platforms — whether agency, in-house, or entrepreneur.Pretty much anyone who truly knows their stuff in direct response pays attention to what Justin has to say.And he doesn’t let it go to his head.He’s not trying to be someone he’s not.  He’s grounded and thoughtful.And he continues to be the person who is two steps ahead of everyone else in direct and digital marketing.He calls it like it is, and is often right on target.I was SO excited to get Justin on for this interview episode of Breakthrough Marketing Secrets.And among other things, I got him to reveal how he’s using AI as a strategic tool, effectively giving him an entire marketing team at his disposal…Which he says is disrupting copywriting and direct and digital marketing forever — and for the better.(He also told me he doesn’t want to become an AI guru, so this is the LAST interview he’s giving where he’ll go deep on AI!)But that barely scratches the surface of everything we covered, about how to be successful NOW at the intersection of copywriting/conversion and media buying/traffic…… You’ll also learn the secrets consistent to all profitable paid traffic campaigns…… Huge ideas for copywriters to be more successful working with clients on paid traffic…… How to develop PROCESSES to maximize your success on every project, and more!You gotta check out this episode…Justin Brooke: “AI is disrupting Direct Response FOREVER!”Yours for bigger breakthroughs,Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐🏗 Conversion Architecture 101: Three Funnels to Rule Them All🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses☕ Wanna say "thanks" for this episode?  Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email👉 CopyMentor 1-on-1 Coaching with RoyHow do you KNOW your new sales funnel will be profitable on cold traffic?You don’t.Not without testing.And the thing is, you can blow a TON of money testing your sales funnel with cold traffic…OR you can start with the single-most efficient cold traffic source, to test and prove your funnel.That’s what I break down in today’s episode.THEN, once you know it works, you can start to scale your funnel — beginning with a traffic source that builds on this initial source.If you want to generate leads or make sales from cold traffic, this is how you do it.Do This FIRST to Test Your Cold Traffic Sales FunnelsYours for bigger breakthroughs,Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses☕ Wanna say "thanks" for this episode?  Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email👉 CopyMentor 1-on-1 Coaching with RoyThere’s a lot of mistakes people make in trying to get rich…And there are lessons that consistently WORK, for pretty much anybody, when they are followed.I already had a plan to share one of those lessons with you…But then I found this really cool story…This guy worked as a JANITOR…And gas station attendant.Nobody really knew how well he was doing for himself.But when he died, it turned out he’d accumulated an $8 million personal fortune!NOT because he was a secret lottery winner, or from some wild investment wins in crypto or anything else.But because he followed this simple lesson.How to Get Rich: Huge Lesson... from a millionaire janitor!Yours for bigger breakthroughs,Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐💫 Training Your Subconscious Success Mechanism🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses☕ Wanna say "thanks" for this episode?  Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email👉 CopyMentor 1-on-1 Coaching with RoyYou need motivation…You’ve been told what to do a million times.You’ve learned lessons from me — you’ve studied the greats.You have a million resources and action plans at your disposal.And still, you struggle.Still, you haven’t had the day you wanted.Still, you’re not getting the results you need.Still, you need to get clients and make sales in ways that aren’t happening yet.And you’re worried that if you try harder, it’ll just lead to more failure.If this describes you — even a little bit — you need to listen carefully to today’s episode.More Often Than Not, This Is The SecretYours for bigger breakthroughs,Roy Furr