Breakthrough Marketing Secrets

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐☕ Wanna say "thanks" for this episode?  Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email👉 CopyMentor 1-on-1 Coaching with RoyI was frustrated when I hit record on this one…So it comes with a warning label: Don’t listen if you’re easily offended.Because some days I feel like there’s just a huge ocean of perpetual beginners in marketing and copywriting…That’s the nice word for it.  You could also call them wannabes.  (I do, at least once in this episode — I also call them worse.)No hate if you’re just new and on the path to getting experience.The problem is when you’re always startING and you never actually start.And you’re constantly blaming someone or something else because you’re not getting anywhere.Okay, I’ve said enough.  If you’re not going to whine about it, go ahead and press play — and maybe you’ll find some inspiration or motivation for the next action you need to take…It’s not your fault (or is it?)Yours for bigger breakthroughs,Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐🔗 Adrian’s 3-step framework to get booked on 52 podcasts in 12 months☕ Wanna say "thanks" for this episode?  Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email👉 CopyMentor 1-on-1 Coaching with RoyIn today’s podcast interview episode, Adrian Moreno demonstrates the one simple idea he used to build his $250,000 client business…Pay attention…Because from the moment the episode starts, he’s demonstrating this simple process.You’ll learn how he discovered it…How he cracked the code and made it work (when hustle and grind was NOT working)…And you’ll even get a solid set of instructions to follow if you want this process to work for you.And here’s one more reason to listen…He’s fun!  He’s sharing stories and you’re getting a proven business growth blueprint at the same time…Adrian Moreno interview on how he built a $250,000 client business with one simple ideaYours for bigger breakthroughs,Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐✨ Training Your Subconscious Success Mechanism🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses☕ Wanna say "thanks" for this episode?  Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email👉 CopyMentor 1-on-1 Coaching with RoyIf you want me to respect you, show me first that you respect my time…There is no faster way to lose the respect of a successful, busy person than to waste their time.I’ve valued this for a long time.I’ve practiced this for a long time.Basically, if I need to be somewhere, I make sure I’m on time.Then at the beginning of this hockey season, I heard a little mantra that crystallized my thoughts in a way I’d never experienced before…“Early is on time, on time is late”Yours for bigger breakthroughs,Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐📕 The Copywriter's Guide to Getting Paid🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses☕ Wanna say "thanks" for this episode?  Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email👉 CopyMentor 1-on-1 Coaching with RoyYou’re gonna love me or hate me for this…In today’s episode, I talk about hiring beginners…Hiring digital marketers, copywriters, or really any talent…And I talk about it from both sides…… The hiring side, where you’re the one recruiting talent…… And from the hiree side, where you’re the one looking to get in the door.Here’s the thing.When most employers choose NOT to hire  you because you don’t have any experience, they’re probably doing the right thing.I talk about why, plus how to get around this (from either side) in this episode…There's a reason NOT to hire beginnersYours for bigger breakthroughs,Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses☕ Wanna say "thanks" for this episode?  Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email👉 CopyMentor 1-on-1 Coaching with RoySometimes, you have to deal with some really BAD CUSTOMERS…And the sooner you realize that “the customer is always right” is stupid advice from people who’ve never actually run a business…  The better.Because when you deal with a BAD customer, that customer is often wrong.And treating them like they’re right can be toxic to your business.So when you realize you have a bad customer on your hands, you need a plan for dealing with them.Today, I share an example (with screenshots) of a bad customer — and tell you what I did about it.Plus I share the thinking behind it, to help you in making these decisions for your business.There will ALWAYS be BAD CUSTOMERSYours for bigger breakthroughs,Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐🧠 Training Your Subconscious Success Mechanism💪 Small Work, Big Productivity🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses❓ Ask Roy Your Question☕ Wanna say "thanks" for this episode?  Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email👉 CopyMentor 1-on-1 Coaching with RoyIt’s EASY to feel overloaded with all the information out there when you start to learn a new subject…Especially something so emotionally-loaded as how you’re going to make a living, how you’re going to take care of yourself and your family…So when you’re learning about how to make money — as a copywriter, marketer, or entrepreneur…And especially when you’re not successful yet…It can feel like there’s the next thing you NEED to learn…And the next thing you NEED to learn…And the next thing you NEED to learn…Or else you’ll NEVER be successful.(And there are a bunch of people in my position who will happily feed that fire of FOMO, desperation, and self-doubt for personal gain.)Today’s episode is hopefully some sanity in that insanity, giving you tools to deal with all the information overwhelm as you’re learning marketing, copywriting, entrepreneurship, and related money-making skills…How To Deal With Information OverwhelmYours for bigger breakthroughs,Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐📕 The Fractional CMO Method [book] by Casey Stanton 🎧 The Fractional CMO Show [podcast]🔗 The Fractional CMO Community Facebook Group ☕ Wanna say "thanks" for this episode?  Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email👉 CopyMentor 1-on-1 Coaching with RoyWhy should you be interested in my interview with Casey Stanton on becoming a Fractional CMO?Well…  Here’s the intro script from his podcast…— Why do we work hard to solve small problems?Why do we reinvent ourselves and our clients over and over?And why are we giving away marketing strategy for free?It’s time to bring home bigger paychecks…It’s time to create the lifestyle we deserve…And to make a greater impact.  —And it’s all through this opportunity that Casey has become THE leading voice for (and WSJ #1 bestselling author about)...Becoming a Fractional CMO.I think you’re going to love this episode…Casey Stanton on Becoming a Fractional CMO [interview] Yours for bigger breakthroughs,Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐💪 Small Work, Big Productivity🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses☕ Wanna say "thanks" for this episode?  Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email👉 CopyMentor 1-on-1 Coaching with RoyHow BIG are the problems you solve, for clients or in your business?Here’s something to think about…The bigger the problems you solve, the more value you create.And the more value you create, the more income you’ll end up generating in the long run.So you need to get good at identifying and solving bigger problems.If that sounds good to you, I think you’ll love today’s and tomorrow’s episodes.Today, I give you a process to identify, prioritize, and even solve those bigger problems.Tomorrow, an interview with my inspiration for this, Casey Stanton of CMOx.For now, here’s today’s episode…Solve Bigger Problems for Bigger PaydaysYours for bigger breakthroughs,Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐🎭 Emotional Direct Response Copywriting Course🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses☕ Wanna say "thanks" for this episode?  Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email👉 CopyMentor 1-on-1 Coaching with RoyWhat ACTUALLY motivates someone to make a buying decision?Like, if we strip away all the superficial reasons…If we take away all the logical justifications…If we keep digging and digging and digging until we get to the CORE of what motivates buying behavior…What do we find?There are actually 2 deep motivations, underneath everything else.And if you think it’s sex and security, you haven’t gone deep enough.This is ESSENTIAL understanding for copywriters, marketers, and entrepreneurs…The only 2 reasons people buy anythingYours for bigger breakthroughs,Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses☕ Wanna say "thanks" for this episode?  Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email👉 CopyMentor 1-on-1 Coaching with RoyAre you focused on your highest-value skills and activities?When you’re at work, in your business or with clients, are you doing work that’s worth $1,000/hour?  A lot more?  A lot less?I’d be willing to bet most of the work you do is worth a lot less.(I’m getting pretty good at this, and it’s true for me, too.)If you’re not making as much money as you’d like, you need to focus on high-value skills.This is how you justify and earn higher fees and other compensation, and create more value.Listen carefully to today’s episode as I give you a simple way to evaluate just how valuable your current skills and work is — and how to make yourself more valuable.How much $$$ is your work actually worth?Yours for bigger breakthroughs,Roy Furr