⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐

⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐

If you want to write more compelling marketing copy, study storytelling…

You DO NOT want to translate traditional storytelling 1:1 to copywriting. (Not if you want to maximize sales, at least.)

BUT there are some huge lessons that come from knowing how to make stories work in other mediums.

I’ve mentioned recently I’m working on a musical…

Which means I’ve been actively learning more about storytelling specific to that medium.

And there’s one “inviolable rule” of enduring, popular musicals — ONE SONG every great musical must have.

As you’ll hear in today’s episode, there’s a big copywriting lesson in it, too.

Yours for bigger breakthroughs,

Roy Furr

A Copywriting Lesson Learned on a Broadway Stage [big tip for better Story Selling]