Welcome to another episode of Behind the Brand! You’re going to love this one with Brandon Resnick, VP Marketing at WeWork who is one of the smartest marketers I know. He’s a former Vayner Media exec and one of the  The WeWork brand is in good hands with him.Our conversation is wide ranging on a variety of marketing and advertising that includes McDonalds, Netflix, Meta company and more. Brandon also talks about the current WeWork brand and where it’s headed. For this reason I’m not going to included my regular WeWork ad spot… If you’ve been paying attention, you know that WeWork has been a long-time sponsor of Behind the Brand and a great partner.  You can be sure that I only support products & services that I actually love. You can count on me to bring you quality resources that improve your health, wealth, business and life. I won’t leave you hanging… get 30% off your first 5 months of the WeWork All-Access Pass by using code "BryanAA30." Just goto we.co/behindthebrand and get hooked up.Special thanks to our sponsors!This episode is brought to you by Eight Sleep.Good sleep is the ultimate game changer and the Eight Sleep Pod is the ultimate sleep machine. Consistent good sleep can help reduce the likelihood of serious health issues, decrease the risk of heart disease, lower blood pressure and even reduce the risk of alzheimer’s .Yet, still more than 30% of Americans struggle with sleep and temperature is one of the main causes of poor sleep. This was exactly my problem as I tend to sleep hot…and it was hard to get to sleep. But, now, I am falling asleep in record time, faster than I have before. It is the most advanced solution on the market for thermoregulation. It pairs dynamic cooling and heating with biometric tracking. You can add the Cover to any mattress, and start sleeping as cool as 55°F or as hot as 110°F.If you sleep with someone, no worries, The temperature of the Cover will adjust each side of the bed based on your sleep stages, biometrics, and bedroom temperature, reacting intelligently to create the optimal sleeping environment — all controlled by an app on your phone. The result: Clinical data shows that Eight Sleep users experience up to 19% increase in recovery, a 32% improvement in sleep quality, and 34% more deep sleep. With more deep sleep, I get better physical recovery, hormone regulation, and mental clarity and perform at my best. And since I’m up late filming and editing this series on a weekly basis, I seriously count on my Eight Sleep to get my through it. My listeners get a very special offer. Just Go to eightsleep.com/BRY and check it out for yourself. More?Want to get a short note from me each week with what I've learned from interviewing some of the smartest people in the world? It's the best inspiration, eduction, access to events, perks, finds, free stuff and more to help you improve your life and business! Go to: https://www.behindthebrand.tv/vip Support the show

I found Brand Boss, Bill Harper on TikTok of all places where he has built an impressive library of short form content around branding and marketing. Harper runs an agency out of North Carolina called WMH and it's worth checking out. Bill and I riff on a variety of topics and talk about our experiences and opinions on how to build a brand and how to be successful. There's another side story and lesson learned from my trip to Raleigh North Carolina...There’s this saying, Be kind, because everyone is fighting a battle you know nothing about. You never know what someone is going through, right? I was reminded how important this is on a recent trip to Raleigh North Carolina. I was in the airport waiting for my flight back to LA as you do and I saw a man, sitting a little ways away in another terminal and waiting like me, look my way and give me the hello nod. You know what mean, right? He got up and walked over to me — and I’m thinking “okay, do I know this guy?” But he didn’t look familiar. Then he asked, are you Bryan Elliott? With all the enthusiasm my introverted self could muster, I muttered yes, and he proceeded to tell me that he’s a big fan of the podcast and how much it means to him. I was really flattered but also stunned —  like a dear in the headlights — because I don’t get approached very much like this. But it was nice. To be honest, the week prior leading up to this trip I was really struggling with feeling like I’m not doing enough and falling short of some of my goals. But that all disappeared with this man’s simple act of kindness. And since then it’s reminded me about being a bit more grateful  about staying focused on things I can control and not on things I cannot. If he’s listening right now I’d like to apologize for being so awkward and thank him for making my day a lot brighter. You were headed from Raleigh Durham to Arizona and the Grand Canyon with your family so I hope you had a great trip. I’d like to keep meeting more of you. Can we keep this up? If you see me out and about please say hello. One thing you may not know about being a creator — and I’m sure this applies to everything — Whether you’re a creator of music, film, podcast or make a product or service that people use everyday. It’s hard to know exactly who’s paying attention -- or the impact. But when we do meet, it’s an incredible feeling to know that what you’re doing matters a little to someone else. Special thanks to our sponsor WeWork!Your working week deserves its little luxuries. Beautiful spaces to spark ideas in person. Designed carefully for collaboration. And peaceful nooks for focus mode.Wifi that... well, works Add unlimited coffee on tap or how about free flowing Kombucha? Tailored networking events and a ready-made community, a true home away from home.Tap in down the road or touch down in locations around the world From Manhattan to Manchester London to LA... Bring the whole team this way And we mean the whole team... (in a whisper like a secret) WeWork is dog friendly Don’t just work from anywhere WeWork -  Now, you can unlock productive, flexible workspace at over 180 locations near you with WeWork All Access Basic. -  Get 30% off your first 5 months by using code BRYANAA30. -  To redeem this offer, visit we.co/behindthebrand Support the show

I really think you’re going to like this one with Cale Owen, CEO of Gym Launch, Prestige Labs, and GymOwners.com. Cale was running his own struggling gym business when he met Alex & Leila Hormozi, founders of Gym Launch. Within a short amount of time, he basically went from gym owner to jumping on board Gym Launch where he was in sales to CEO in about 5 years. Here’s what Alex had to say about Cale.Now you could say that it may be in Alex’s best interest to support his appointed CEO —but you can’t fake the funk as they say. And Founders don’t always get along with their CEOs nor do they get much time if they don’t perform.Remember the movie The Founder, starring Michael Keaton — an American biographical drama of businessman Ray Kroc that depicts the founding story of McDonalds? Nick Offerman plays one of the original McDonald brothers and they not only don’t ever see eye-to-eye with Ray Kroc, but Kroc ends up out witting them and pushing them out of the business altogether. The lesson here for me is, If you’re a founder and you find a great CEO who can do the job better than you, get out of the way and take the profits right to the bank.Cale and I also talked about growing up playing baseball and some possible business lessons from arguably the best hitter in the game, Ted Williams. Williams was obsesses with stats and science of how to optimize his swing and batting average. He labeled the strike zone with ball placement from 200-400. Sure, he could hit a ball that was in the zone a little high and inside but it would only yield a .310 average. What Williams was waiting for was the pitch chest high down the middle that he could hit every time for .400.  My conversation with Cale is definitely chalked full of lessons and worth a listen. Here we go!Special thanks to our sponsor WeWork!Your working week deserves its little luxuries. Beautiful spaces to spark ideas in person. Designed carefully for collaboration. And peaceful nooks for focus mode.Wifi that... well, works Add unlimited coffee on tap Or how about free flowing Kombucha? Tailored networking events And a ready made community, a true home away from home Tap in down the road Or touch down in locations around the world From Manhattan to Manchester London to LA... Bring the whole team this way And we mean the whole team... (in a whisper like a secret) WeWork is dog friendly Don’t just work from anywhere WeWork -  Now, you can unlock productive, flexible workspace at over 180 locations near you with WeWork All Access Basic. -  Get 30% off your first 5 months by using code BRYANAA30. -  To redeem this offer, visit we.co/behindthebrand Support the show

Rener Gracie, a Brazilian jiu-jitsu black belt and entrepreneur, shares insights from his journey of coaching elite UFC fighters and creating innovative products like the Quikflip. He discusses how the strategic thinking in jiu-jitsu parallels business success and promotes personal empowerment through self-defense training. The conversation highlights overcoming fears, the importance of community in martial arts, and the transformative lessons from jiu-jitsu that apply to life and entrepreneurship. Plus, get a glimpse of his quirky solution for better travel sleep with the Sleeper Hold pillow!

Joe Kudla, Founder & CEO of San Diego-based activewear brand, Vuori (meaning "mountain" directly translated in Finnish -- and by the brand as an aspirational metaphor for climbing and achieving one's dreams) is at the helm of a $4 billion dollar startup. Founded in 2015, Vuori was created from the notion that men did not have the same, versatile activewear options as their female counterparts – a gap in the quickly growing market that Joe decided to fill. He set out to conceptualize and craft garments made for both movement & everyday life that men would actually want to wear – a vision that gave birth to the Vuori brand. Throughout the years, Joe has led Vuori to see incredible growth as a brand – becoming profitable in just two years into business (2017, and catalyzed through the brand’s $400 million capital raise in the Fall 2021. Joe and his team have always stuck to the core ethos of the start-up mission they set out to solve in the beginning – creating unparalleled active and everyday wear staples, hinging on technical fabrications, cutting edge silhouettes, and unique innovation concepts, to make a mark on the category unlike any other brand today.It is this continued vision to create comfortable, style-forward wardrobe staples for men on the move – such as Vuori’s hero Men’s Ponto Performance Jogger, that has quickly propelled additional consumer interest from women. Such interest in the brand from the female consumer quickly led to the conception of a women’s cohort of Vuori in 2018, introducing similar styles for women – marrying performance, fit, functionality, and style for her.Today, Joe and his team support a thriving business that is split equally across genders – delivering on core best sellers and expanding the innovation pipeline year over year. However, growth is not only seen on a DTC basis. Since its start in 2015, Vuori has successfully expanded on an omni channel basis under Joe’s helm – opening stores in nearly 30 cities nationwide and at retailers around the globe, as well as captivating consumers across digital/in-person community building initiatives – such as Vuori’s free online workout streaming service and in-person series – ACTV Club. Special thanks to our sponsor WeWork!Your working week deserves its little luxuries. Beautiful spaces to spark ideas in person. Designed carefully for collaboration. And peaceful nooks for focus mode.Wifi that... well, works Add unlimited coffee on tap Or how about free flowing Kombucha? Tailored networking events And a ready made community, a true home away from home Tap in down the road Or touch down in locations around the world From Manhattan to Manchester London to LA... Bring the whole team this way And we mean the whole team... (in a whisper like a secret) WeWork is dog friendly Don’t just work from anywhere WeWork -  Now, you can unlock productive, flexible workspace at over 180 locations near you with WeWork All Access Basic. -  Get 30% off your first 5 months by using code BRYANAA30. -  To redeem this offer, visit we.co/behindthebrand Support the show

Phil Ranta, a pioneer of the digital media revolution, discusses navigating the creator economy, augmented reality's potential, privacy in the digital age, a funny encounter with Dwayne Johnson, the creative genius, YouTube TV trajectory, and improving YouTube by unhackable metrics and removing bots.

Rob Dyrdek, successful entrepreneur, shares his journey of transformation and business success. He emphasizes the importance of setting goals, designing a life of fulfillment, and breaking free from being typecast. The podcast also touches on the value of material possessions and designing a life with intention for true happiness.

Dr. Daniel Amen, founder of Amen Clinics and a double board-certified psychiatrist, discusses the impact of thoughts and beliefs on brain health, the power of visualization and positive thinking, and the importance of managing the different circles of life to prioritize brain health and prevent dementia.

Expert in growing YouTube channels for beginners, Sean Cannell, discusses tips on improving click-through rate and average view duration, finding passion and career path, the power of proximity to success, leveraging affiliate marketing, exploring niche content like PEMF therapy, and understanding your audience and utilizing YouTube features.

Will Ahmed is the son of immigrant parents who found his passion early while studying at Harvard and discovered the #1 threat to health that was being ignored by the behemoth brands in the wearable space like Apple, Nike, Under Armour, FitBit and more. Special thanks to this week’s partner WeWork! The way you work has changed. The way you grow your business has changed. WeWork has flexible workspaces, built for all the ways you work today, so you can drop-in, connect with others, get your to-dos done. Get out of the house for a few hours and pop by WeWork’s co-working space when you need it. Looking to reconnect the team a few times a week? Bring everyone together in an office that fits what they need. Take meetings or off-sites around the world, from London to LA. Unlock hundreds of locations easily with amenities like; free coffee & tea. They’re even dog friendly! Now, you can try out your local WeWork– for the day– for 50% off! To redeem this offer, visit https://we.co/behindthebrand and download the WeWork On Demand App. Use the code BEHINDTHEBRAND at checkout by April 15, 2023 to receive 50% off your booking. Valid on one workspace booking. Terms apply. Want to get a short note from me each week with what I've learned from interviewing some of the smartest people in the world? It's the best inspiration, eduction, access to events, perks, finds, free stuff and more to help you improve your life and business! Go to: https://www.behindthebrand.tv/vip This episode is brought to by Vimeo…I’ve been a Pro User of Vimeo basically since I started my production company in 2010. Vimeo is for creative professions like me and I use it several different ways:It’s a place for me to upload videos with a password for my clients to be able to review and download the work I’m doing for them.  There’s no compression or crushing of black colors or over- saturation like when I  upload to Youtube. My clients get the full 4K resolution HD as it was intended.I use it to host / broadcast live events…I also use Vimeo for my portfolio, case studies —and it never has annoying pre roll ads. I can create a customized player and keep people on my landing page so they don’t get distracted and go down the rabbit hole watching someone else’s stuff. What you may not know is that Vimeo can be used if you’re in HR to put all your on-boarding videos in one place.. you could do the same if you teach a course…put your vids behind a paywall  and charge for it.Need a videographer, Creative director or editor? Vimeo let’s you post jobs or find creative professionals. There are a ton more options so I would suggest checking them out. Just go to Vimeo.com and see what’s possible! Get Behind the Brand and Subscribe! http://bit.ly/GetBehindtheBrand  Here are my personal favorite Behind the Brand playlists: 1. Behind the Brand full-length episodes: http://bit.ly/BTBfull-length  2. The BEST advice from some of the most successful entrepreneurs: http://bit.ly/supersmartpeople  3. 5 Minutes or less with some of the smartest people on the planet http://bit.ly/BTBunder5min --------------------- More?  Get Behind the Brand on... Instagram: http://instagram.com/1goodbrain Twitter: https://twitter.com/BryanElliott Facebook: http://fb.com/BehindtheBrand  For business inquiries: 1goodbrain@gmail.com See my film and commercial production work here: http://bit.ly/thegoodbrainworkSupport the show