Dr Peter Attia's new book is called Outlive: The Science & Art of Longevity. It's a very important and personal read for me as I'm now in my middle age and thinking more seriously about how to live out the last half of my life.  Enjoy!Special thanks to our sponsor Plunge!Introducing the all-new Plunge All-In! It will transform your wellness routine—and your life—as our most revolutionary Plunge yet. Here are some of the features I'm excited about:➡️ Powerful cooling down to 37°F➡️ Smartphone connectivity for ultimate control➡️ Sleek exterior designThe all-in-one design offers a truly plug-and-plunge set-up and makes maintenance super easy thanks to very accessible filter. Check it out! Special Thanks to our Sponsor WeWork!Now, you can unlock productive, flexible workspace at over 500 locations near you with WeWork All Access. - Get 25% off your first 6 months by using code BRYAN25. - To redeem this offer, visit https://we.co/behindthebrandSupport the show

Sometimes the riskiest thing to do is play it safe. This is the incredible story and rise of the Momentous brand. 2016 was a remarkable year as four very different people headed down four very separate paths that in just a few short years would intersect in the most serendipitous way. Each person was at a different stage of life and experience but started to crank what bestselling author Jim Collins calls a flywheel. There was a young and recently retired NFL player, turned entrepreneur. A media mogul who started a VC firm. A high school student with a big idea. And last but not least, there was a former Bay Area Grom, who spent time in a youth detention center as a teen, but turned is life around with a passion for teaching science. In 2016 he would transfer from San Diego State to a new position at Stanford University.Collins writes, “No matter how dramatic the end result, good-to-great transformations never happen in one fell swoop. In building a great company there is no single defining action, no grand program, no one killer innovation, no solitary lucky break, no miracle moment. Rather, the process resembles relentlessly pushing a giant, heavy flywheel, turn upon turn, building momentum until a point of breakthrough, and beyond.”Special thanks to our sponsor Plunge!Introducing the all-new Plunge All-In! It will transform your wellness routine—and your life—as our most revolutionary Plunge yet. Here are some of the features I'm excited about:➡️ Powerful cooling down to 37°F➡️ Smartphone connectivity for ultimate control➡️ Sleek exterior designThe all-in-one design offers a truly plug-and-plunge set-up and makes maintenance super easy thanks to very accessible filter. Check it out! Special Thanks to our Sponsor WeWork!Now, you can unlock productive, flexible workspace at over 500 locations near you with WeWork All Access. - Get 25% off your first 6 months by using code BRYAN25. - To redeem this offer, visit https://we.co/behindthebrandSupport the show

When I was a kid growing up in the 80s and 90s, one of my favorite shows, playing on repeat in reruns, was the Twilight Zone created by Rod Serling. It was a well written show where characters find themselves dealing with “disturbing or unusual events” that usually ended with an unexpected plot twist and moral to the story for everyone to ponder as food for thought. We are living in interesting times to say the least — it kind of feels like a Twilight Zone episode sometimes and it’s becoming increasingly difficult to know what is true and what is fiction. As a kid, the show was one of my first exposures to the idea of critical thinking, which by definition means, “the objective analysis and evaluation of an issue in order to form a judgment.” But critical thinking alone doesn’t always get us to the truth. And it turns out that humans are not naturally born with the gift of being objective. We really have to work at it. To think critically, we must be aware of our own biases and assumptions — and then apply consistent standards when considering the sources. Sources are tricky too. I remember a time when I believed what I saw on the news. Believed that doctors got into medicine just to help people. Believed that my religion was God’s true church on Earth and my church leaders upheld the highest standards of honesty and would never lie or do harm to anyone. This episode with Neil deGrasse Tyson is NOT about trying to break your shelf or dissuade you from your deeply held beliefs. It’s about learning more about critical thinking and the scientific method so you can figure out what is real and what fiction. To be a seeker of truth and not be caught up in the trap of group-think.I have only recently rediscovered one of the most credible sources of truth and light, has been within me all along. And if I had any advice, I think that’s a pretty good place to start.Special thanks to our sponsor Plunge!Introducing the all-new Plunge All-In! It will transform your wellness routine—and your life—as our most revolutionary Plunge yet. Here are some of the features I'm excited about:➡️ Powerful cooling down to 37°F➡️ Smartphone connectivity for ultimate control➡️ Sleek exterior designThe all-in-one design offers a truly plug-and-plunge set-up and makes maintenance super easy thanks to very accessible filter. Check it out! Support the show

Seth Godin, bestselling author, talks about creativity and the fear of failure in business. He discusses the importance of targeting a small audience and shares his struggles with replicating past success. The podcast also explores the story of a famous author who struggled to surpass her previous book and emphasizes the value of being present and embracing the process.

Alex Hormozi, an entrepreneur selling a lifestyle like his own, shares his journey of following his dreams and achieving incredible success. He talks about leaving a stable job, starting a gym business, and transitioning into launching other people's gyms. He discusses the importance of investing in your personal brand, the fear and uncertainty he faced, and the significance of self-awareness and integrity in business. He also explores the dynamics of partnerships, hiring based on moral character, and managing joint finances in a marriage.

Aaron Levant is the CEO of NTWRK an online marketplace for unique and rare products like specialty shoes, apparel and other goods. Bryan talks with and Aaron about how he's building a billion dollar brand. Check out https://thentwrk.comSpecial thanks to our sponsor WeWork!Your working week deserves its little luxuries. Beautiful spaces to spark ideas in person. Designed carefully for collaboration. And peaceful nooks for focus mode.Wifi that... well, works Add unlimited coffee on tap Or how about free flowing Kombucha? Tailored networking events And a ready made community, a true home away from home Tap in down the road Or touch down in locations around the world From Manhattan to Manchester London to LA... Bring the whole team this way And we mean the whole team... (in a whisper like a secret) WeWork is dog friendly Don’t just work from anywhere WeWork -  Now, you can unlock productive, flexible workspace at over 180 locations near you with WeWork All Access Basic. -  Get 30% off your first 5 months by using code BRYANAA30. -  To redeem this offer, visit we.co/behindthebrand Support the show

Chris Do puts on a sales & marketing masterclass in this podcast episode with Bryan Elliott talking everything you probably don't know.Special thanks to this week’s sponsor WeWork!The way you work has changed. The way you grow your business has changed. WeWork has flexible workspaces, built for all the ways you work today, so you can drop-in, connect with others, get your to-dos done.Get out of the house for a few hours and pop by WeWork’s co-working space when you need it. Looking to reconnect the team a few times a week? Bring everyone together in an office that fits what they need. Take meetings or off-sites around the world, from London to LA. Unlock hundreds of locations easily with amenities like; free coffee & tea. They’re even dog friendly!Now, you can try out your local WeWork– for the day– for 50% off!To redeem this offer, visit we.co/behindthebrand and download the WeWork On Demand App. Use the code BEHINDTHEBRAND at checkout by April 15, 2023 to receive 50% off your booking. Valid on one workspace booking. Terms apply.Want to get a short note from me each week with what I've learned from interviewing some of the smartest people in the world? It's the best inspiration, eduction, access to events, perks, finds, free stuff and more to help you improve your life and business! Go to: https://www.behindthebrand.tv/vip This episode is brought to by Vimeo…I’ve been a Pro User of Vimeo basically since I started my production company in 2010. Vimeo is for creative professions like me and I use it several different ways:It’s a place for me to upload videos with a password for my clients to be able to review and download the work I’m doing for them.  There’s no compression or crushing of black colors or over- saturation like when I  upload to Youtube. My clients get the full 4K resolution HD as it was intended.I use it to host / broadcast live events…I also use Vimeo for my portfolio, case studies —and it never has annoying pre roll ads. I can create a customized player and keep people on my landing page so they don’t get distracted and go down the rabbit hole watching someone else’s stuff. What you may not know is that Vimeo can be used if you’re in HR to put all your on-boarding videos in one place.. you could do the same if you teach a course…put your vids behind a paywall  and charge for it.Need a videographer, Creative director or editor? Vimeo let’s you post jobs or find creative professionals. There are a ton more options so I would suggest checking them out. Just go to Vimeo.com and see what’s possible! Get Behind the Brand and Subscribe! http://bit.ly/GetBehindtheBrandListen to the Podcasthttp://bit.ly/BehindtheBrandPodcastJoin our email group to hear about special events and announcements https://BehindtheBrand.tvHere are my personal favorite Behind the Brand playlists:1. Behind the Brand full-length episodes:http://bit.ly/BTBfull-length2. The BEST advice from some of the most successful entrepreneurs: http://bit.ly/supersmartpeople3. 5 Minutes or less with some of the smartest people on the planet http://bit.ly/BTBunder5min---------------------More? Get Behind the Brand on...Instagram: http://instagram.com/1goodbrainTwitter: https://twitter.com/BryanElliottFacebook: http://fb.com/BehindtheBrandFor business inquiries: 1goodbrain@gmail.comSee my film and commercial production work here:http://bit.ly/thegoodbrainworkSupport the show

Ricky Ray Butler, CEO of BENlabs, discusses the AI takeover of media and creative. Topics include: emergence of platforms like YouTube, successes and failures of 'Will it Blend' series, viral TikTok hits, success of Squatty Potty and Aura Brush, early experiences with creators, role of data in content creation, challenges of attribution in media buying, and power of AI in content creation.

Have you ever managed your own media campaign? You know, spent money on some kind of advertising for your business to get new customers or sell a product or service? The barriers to entry are lower than ever. Meta Company, via Facebook and Instagram, make it a low lift to spend money these days on the platform. But while paid media buying is simple, it is not always easy to see results. What's your ROAS? CAC? There's so many acronyms to scrutinize!  To buy media at a high level, spending thousands — even millions of dollars -- a month for clients requires a rare skill set of strategy, analytics, marketing savvy and intuition. This is a must-listen episode for anyone who’s spending any kind of money to promote their products or services. Austin Elliott is one of the best in game today and will take you to school in everything you probably don’t know about media and ads. Special thanks to our sponsor WeWork!Your working week deserves its little luxuries. Beautiful spaces to spark ideas in person. Designed carefully for collaboration. And peaceful nooks for focus mode.Wifi that... well, works Add unlimited coffee on tap Or how about free flowing Kombucha? Tailored networking events And a ready made community, a true home away from home Tap in down the road Or touch down in locations around the world From Manhattan to Manchester London to LA... Bring the whole team this way And we mean the whole team... (in a whisper like a secret) WeWork is dog friendly Don’t just work from anywhere WeWork -  Now, you can unlock productive, flexible workspace at over 180 locations near you with WeWork All Access Basic. -  Get 30% off your first 5 months by using code BRYANAA30. -  To redeem this offer, visit we.co/behindthebrand Support the show

You may not know Tyler Denk’s name yet, but you will. He looks like pretty normal a 20-something kid who came from a middle class neighborhood in Maryland — now transplanted to sunny Southern California. He’s hungry with ambition and got that look in his eyes -- like the eye of tiger. You know, that feeling we've all had when we thought we had the world in the palm of our hands.  Tyler is building what some might call a boring business —  a SASS product called Beehiiv for people who write and email newsletters. The thing is, newsletters are only boring if you suck at writing them. And there’s millions of dollars to be made from them with case studies like Alex Liberman and Austin Rief’s Morning Brew that sold for $75M where Tyler wrote most of the early code… There’s The Hustle which the Sam Parr sold for $25M to Hubspot and others. Tyler is self-made and he is anything but ordinary. If you’re into music you might know him from his world famous Big Desk Energy playlist on Spotify. After Morning Brew, he did a season at Youtube Music, got Covid in 2020 and had to cancel a much needed vacation to San Diego. Instead, he build what might be the world’s most intuitive and effective SASS product for great writers who want to build an audience via an amazing newsletter. If you know, you know. Enjoy this master class of newsletter marketing with Tyler Denk…Special thanks to our sponsor WeWork!Your working week deserves its little luxuries. Beautiful spaces to spark ideas in person. Designed carefully for collaboration. And peaceful nooks for focus mode.Wifi that... well, works Add unlimited coffee on tap Or how about free flowing Kombucha? Tailored networking events And a ready made community, a true home away from home Tap in down the road Or touch down in locations around the world From Manhattan to Manchester London to LA... Bring the whole team this way And we mean the whole team... (in a whisper like a secret) WeWork is dog friendly Don’t just work from anywhere WeWork -  Now, you can unlock productive, flexible workspace at over 180 locations near you with WeWork All Access Basic. -  Get 30% off your first 5 months by using code BRYANAA30. -  To redeem this offer, visit we.co/behindthebrand Support the show