"If I follow the trail of your stress, it will take me to your deepest fears…"

I have a confession — prior to meeting Tony Robbins, I was not the biggest Tony Robbins fan. I’m not the kind of person who would attend one of his events…jump up and down or tolerate him shouting at me during a 10-hour seminar. But then he taught me, "Life is the dance between what we desire and fear most." Tony who is larger than life actually made a huge impact on how I think about myself and the world. I still don't have any interest in his seminars but I did learn something valuable and believe you will too.

This is a Behind the Brand snapshot…a moment in time from a full-length episode that I thought is worth a your attention and focus. As always, my goal is to be your eyes and ears to single out the nuggets that will help you build your brand on a personal or professional level. And before we get into it, I’m taking roll call. Are you here? If I’ve brought you any value at any time I have one request. Please take 7 seconds and leave a review with a few comments and feedback. Reviews actually benefit you because the more we have, the more it signals the algorithm and THIS helps us attract the A-List guests you want to learn from. Ready. Set. Go!

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