Behind the Brand with Bryan Elliott

The 48 Laws of Power - Robert Greene | Podcast series / Marketing

Dec 17, 2023
Bestselling author Robert Greene discusses the popularity of 'The 48 Laws of Power' and addresses misconceptions. They also explore achieving long-term goals, overcoming migraines, early ambitions, dealing with criticism, alternative titles, the power of confidence, and the path to mastery.
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ANECDOTE

Turning Point in Venice

  • Robert Greene struggled as a screenwriter till nearly 40 and was depressed about his lack of success.
  • A chance meeting in Venice led to the idea and commission of his breakthrough book on power.
INSIGHT

Dependency Equals Power

  • Making others dependent on you creates real power, not just being likable.
  • Being irreplaceable by having unique skills and multiple connections secures your importance.
ADVICE

Handle Criticism with Humor

  • Recognize envy as the main source of criticism and deflect it with humor and self-deprecation.
  • Never appear too perfect to reduce passive-aggressive attacks and subversion.
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