Tourism Marketing Mastery

Welcome to episode 14 of Tourism Marketing Mastery. Short podcast on what I learned in the restaurant market and how to apply it to destinations to get your guests to market for you.

Welcome to episode 13 of Tourism Marketing Mastery. Ok, first off, despite my charming charisma, I’m the furthest from a relationship coach. BUT, I have found a couple of strategies that make running a business and a relationship easier, so I thought I’d share those with you.

Welcome to episode 12 of Tourism Marketing Mastery. I love this weeks topic because it's one concept that doesn't cost you anything to implement but can have massive impact on your bottom line. Over the last few years we've been able to dramatically increase prices and we haven't changed anything about the physical product or added services.  Yet we are close to double the price of our next closest competitor.  And the best part is that I feel like we're just getting started. To be honest, we could be doing a much better job of implementing this tourism marketing hack.  So listen in and then implement this right away in your operation and watch as your demand begins to increase.

Welcome to episode 11 of Tourism Marketing Mastery. I really need to work on my intros. But aside from that, in this episode of Tourism Marketing Mastery I'm talking about what you need to do in your marketing so that the competition gives up trying to compete with you. The secret: it involves fruit.

Welcome to episode 10 of Tourism Marketing Mastery. There are so many people out there that stress over their marketing and what it should look like or be before it goes out. In this episode I'm running through why you don't need to stress, because your opinion doesn't matter. *Note - The audio quality on this episode isn't great, but for the sake of content, I've decided to publish it anyway.

Welcome to episode 9 of Tourism Marketing Mastery. In this episode I'm going to to tell you how I tried to start a side business and failed, and then learned the 3 pieces you need to start a movement, applied them to this concept, which now has the largest social media following of all my accounts, and is growing the fastest.

Welcome to episode 8 of Tourism Marketing Mastery. In this episode we talk about the stresses of leading a team, and why doing it in isolation leads to your slow and terrible death. 

Welcome to episode 7 of Tourism Marketing Mastery. A question I get all the time in the tourism industry is, "Where should we focus our resources?" Which doesn't surprise me because there are 100's of things you CAN be doing, but which ones get you the most return? Also, how is it possible to have a masterplan when it seems like marketing changes daily. In this episode I'll give you a system that you can use no matter what the current marketing trends are, as well as how we spend our current marketing budget in our resort.

Welcome to episode 6 of Tourism Marketing Mastery. This is part 5 of a mini series in which I share with you the 5 big myths that I believed about marketing that held back my growth for years in some cases. In this fifth episode I'll talk about my inability to see how marketing could work for a remote resort when I looked at it through my 'traditional education' lens, and my big a-ha moment.

Welcome to episode 5 of Tourism Marketing Mastery. This is part 4 of a mini series in which I share with you the 5 big myths that I believed about marketing that held back my growth for years in some cases. In this fourth episode I share a couple of secrets around what I did when I couldn't afford marketing.