Tourism Marketing Mastery
This show is for those who run a tourism based business and are looking for new ways to market that bring in consistent bookings but still maintain a healthy profit margin for their operation.
Inside each episode, learn from Erik Hatterscheidt, a former resort marketing manager and now owner of a global 7 figure tour business as he shares his biggest “A-ha moments” and marketing secrets with full transparency.
From marketing flops, to mindset, to big booking wins, Erik pulls you into his world and shares his personal journey to filling bookings using clever marketing ideas.
Latest episodes
Jan 20, 2020 • 20min
24. Which guest group is the most profitable?
Welcome to episode 24 of Tourism Marketing Mastery. After testing numerous guest demographics, and talking to dozens of resorts, which guest group is the most profitable for you to cater to?
Jan 14, 2020 • 16min
23. Successful Managers All Share This One Trait
Welcome to episode 23 of Tourism Marketing Mastery. After doing dozens of calls this week with Managers around the world, there was one common pattern that emerged for the resorts that were growing and profitable. In this episode I share what that trait is, and how to learn it for yourself.
Jan 6, 2020 • 17min
22. What’s The Best Growth Strategy To Use This Decade?
Welcome to episode 22 of Tourism Marketing Mastery. I’ve given some thought as to what will be the #1 thing that will make an impact on my business and my life this decade and it’s something that I think you’ll resonate with as a Tourism Operator.
Dec 30, 2019 • 12min
21. An Ancient Native Custom That Keeps Guests Thinking About You Years After They’ve Left
Welcome to episode 21 of Tourism Marketing Mastery. I’m a bit of a nerd. Because I’m a nerd, I like to visit museums. While I was visiting a museum of anthropology, I learned about an ancient native tradition and I’ve applied it to my marketing to increase repeat business.
Dec 24, 2019 • 24min
20. The Most Powerful Marketing Strategy - Planting Your Orchard
Welcome to episode 20 of Tourism Marketing Mastery. There is one marketing strategy that is universally accepted by direct response marketers as the best return on investment, highest converting, and adds value to your business as you do it. Even better, it’s something that you can do when you have virtually no marketing budget.
Dec 16, 2019 • 19min
19. A Surprising Tool To Help You Hire AMAZING staff
Welcome to episode 19 of Tourism Marketing Mastery. Most destination managers I've talked to understand that marketing to bring in high quality guests is important. However, they have never thought about advertising their job descriptions in the same way. In this episode I'll be sharing how I got to a point where we were posting ads that had 1000 applicants a week, and the process which we found was the best for filtering down to the 1 or 2 that would be an amazing asset to the team.
Dec 10, 2019 • 11min
18. The Secret To Successfully Flirting With Your Guests
Welcome to episode 18 of Tourism Marketing Mastery. In the last episode I talked about how to stand out to your prospective guests.
In this episode I show you how to take that relationship to the next level by giving them fun hints at what the experience will be like if they stay with you.
Just to warn you, we discuss relationships and dragons in this episode.
Dec 10, 2019 • 12min
17. This Intimate Conversation Is Bound To Increase Your Direct Bookings
Welcome to episode 17 of Tourism Marketing Mastery. If you're looking for a sexy convo, you've come to the right place.
But instead of teaching you how to woo a hottie, I'm going to be laying out the way you can talk to your prospective guest in a way that gets them interested in you above the competition.
Prepare to be be swept off your feet.
Dec 2, 2019 • 20min
16. A Quick Way To Determine Your Most Profitable Guest
Welcome to episode 16 of Tourism Marketing Mastery. In this episode of TMM I talk about how we found our perfect guest, and what benefits came out as a result.
Nov 27, 2019 • 11min
15. Exposed: Why Social Media Doesn’t Work
Welcome to episode 15 of Tourism Marketing Mastery. Does social media put money in the bank account? Is it worth comping rooms to influencers? Should you be putting time into social media? My answers my surprise you in this episode of Tourism Marketing Mastery.
