Tourism Marketing Mastery
This show is for those who run a tourism based business and are looking for new ways to market that bring in consistent bookings but still maintain a healthy profit margin for their operation.
Inside each episode, learn from Erik Hatterscheidt, a former resort marketing manager and now owner of a global 7 figure tour business as he shares his biggest “A-ha moments” and marketing secrets with full transparency.
From marketing flops, to mindset, to big booking wins, Erik pulls you into his world and shares his personal journey to filling bookings using clever marketing ideas.
Latest episodes
Apr 1, 2020 • 19min
34. Reinvention: Is This The Future Of Tourism?
Welcome to episode 34 of Tourism Marketing Mastery. In this episode I’m not talking about the pandemic and I’m not talking about life as normal. I’m exploring what the future of tourism will look like, what the tourist will come to expect that they don’t now, and exactly what we are doing about it.
Mar 24, 2020 • 1h 21min
33. Interview: How this manager took his resort to #1 in luxury travel.
Welcome to episode 33 of Tourism Marketing Mastery. This episode is a special treat, where I interview Justin King on the strategies he used to take his resort to a top spot in the luxury market, which is no easy feat.
Mar 16, 2020 • 31min
32. Coronavirus: Our 7 Step Plan For Weathering The Storm
Welcome to episode 32 of Tourism Marketing Mastery. Here is the link for the webinar I mentioned in this episode: https://www.tourismmanagementacademy.com/webinar-registrationf934511r
Mar 6, 2020 • 16min
31. Success Swinging Singles
Welcome to episode 31 of Tourism Marketing Mastery. Sometimes running the show can be a grind. I learned this trick from a smarter man than me and it’s helped how I approach marketing and my business. I hope it also helps you.
Mar 2, 2020 • 12min
30. Why Our Guests Hate Us And It’s A Good Thing
Welcome to episode 30 of Tourism Marketing Mastery. I’m giving you a twist in this episode. I share with you a few reasons why our guests hate coming to our resort and why I’m excited about it. I’m also opening up the podcast for questions from our subscribers. You can submit them to support@tourismmarketingmastery.com
Feb 24, 2020 • 27min
29. Booking Launch: The Secret I Stole From Apple And Tesla To Put Bookings On Steroids (Part 2)
Welcome to episode 29 of Tourism Marketing Mastery. In the second part of this episode I share, step-by-step how I executed the booking launch, the mistakes I made, the incredible results we got, and how you can do the same. I also announce that I now have an email that you can send your questions into and I’ll answer them on the show. Support@tourismmarketingmastery.com
Feb 17, 2020 • 22min
28. Booking Launch: The Secret I Stole From Apple and Tesla To Put Bookings On Steriods (Part 1)
Welcome to episode 28 of Tourism Marketing Mastery. I’ve got a really special one for you this week. I’ve been studying marketing campaigns outside of tourism for years and running experiments at our little resort. I’m now trying one of the most bold moves to date by refusing bookings. This episode explains why.
Feb 11, 2020 • 11min
27. One BIG mistake I just made in sending out an email campaign
Welcome to episode 27 of Tourism Marketing Mastery. As promised, you will hear about my failures as I make them. In this episode I share my attempt at an email campaign that flopped. Learn from my mistakes so yours doesn’t.
Feb 4, 2020 • 13min
26. The REAL reason your repeat bookings aren’t higher
Welcome to episode 26 of Tourism Marketing Mastery. I had a conversation with a resort owner that said they don’t get many repeat bookings because people come for the region and not the resort. I call BS.
Jan 28, 2020 • 19min
25. Turning S#!t Into Gold (Marketing Your Off Season)
Welcome to episode 25 of Tourism Marketing Mastery. I was recently asked how we market our off season. This is my response.
