
Tourism Marketing Mastery
This show is for those who run a tourism based business and are looking for new ways to market that bring in consistent bookings but still maintain a healthy profit margin for their operation.
Inside each episode, learn from Erik Hatterscheidt, a former resort marketing manager and now owner of a global 7 figure tour business as he shares his biggest “A-ha moments” and marketing secrets with full transparency.
From marketing flops, to mindset, to big booking wins, Erik pulls you into his world and shares his personal journey to filling bookings using clever marketing ideas.
Latest episodes

Jun 12, 2020 • 18min
44. The Stacked Decc: Where to find a steady stream of your dream guests.
A lot of tourism operators struggle with finding a steady stream of their dream guests. The Stacked Decc method gives you the ability to make this challenge disappear.
To get the full tourism marketing course click: https://tourismmarketingmastery.thinkific.com/courses/GuestPipeline

Jun 8, 2020 • 35min
43. How to tell stories that make you more interesting
Have you ever wondered why some people just seem so much more magnetic with their storytelling than others? That’s because whether they know it or not, they’re using a 100,000 year old framework we humans are drawn to. In this episode I share this exact storyline framework and how it has been used in everything from ancient myths to academy award winning films. I also share how we’ve used it to make more bookings.

May 28, 2020 • 16min
42. How to blow your guests mind before they even book: The ‘HiJack’ Challenge
I’m sharing a piece of info I paid 16K for. But it works like gold and it’s easy to do. Welcome to the ‘HiJack’ challenge.

May 19, 2020 • 28min
41. 4 Major Mistakes I Made In Growing My Business
Every business needs to deal with growth. I want you to learn from major mistakes I’ve made made that cost me profits in the long term.

May 12, 2020 • 1h 1min
40. Casey Halloran: How to sell millions in tourism without ever opening your mouth - the formula
Casey Halloran runs a boutique resort and international travel agency in Latin America. He started his career as a direct response copywriter and now uses those skills everyday to market his own tourism products. Join us as we dig deep into the secrets that marketing tests reveal about which ads really work in tourism.
Links mentioned in the podcast:
Casey's Linkedin - https://www.linkedin.com/in/caseyjhalloran/
Namu Travel Group (Virtuoso Preferred Partner) - https://www.namutravel.com/
Villa Buena Onda Resort - https://www.villabuenaonda.com/
Costa Rican Vacations - https://www.vacationscostarica.com/
To get the full tourism marketing course click: https://tourismmarketingmastery.thinkific.com/courses/GuestPipeline

May 4, 2020 • 1h 2min
39. Doug Lansky: The most sought after speaker in tourism today
Welcome to episode 39 of Tourism Marketing Mastery. In this interview with Doug Lansky we explore everything from how Iceland was able to reverse engineer their most successful experiences to what the future of tourism tech holds. In this episode Doug also shares to key to drawing more travellers no matter who you are.
To reach Doug you can find him on his channels:
Linkedin: https://www.linkedin.com/in/doug-lansky-058234a/
Youtube: https://www.youtube.com/channel/UCnOJOteMiq16f-BrE86--Pg

Apr 28, 2020 • 14min
38. What to do if you have a million ideas
Welcome to episode 38 of Tourism Marketing Mastery. If you’re like me and you’ve got squirrel syndrome, here’s a useful analogy I’ve used as a tool to remind me to re-focus on the most important thing.

Apr 22, 2020 • 29min
37. This simple profit trick revolutionized my bank account
Welcome to episode 37 of Tourism Marketing Mastery. I was thinking about things I’ve done over the last 5 years that have had the littlest investment of time for the greatest results and I realized that taking 2 hours to set up my bank accounts two years ago has brought in more profit than almost anything else I’ve done. Let me share that secret with you now.

Apr 13, 2020 • 43min
36. 7 unique spaces to get directly in front of your ideal guests
Welcome to episode 36 of Tourism Marketing Mastery. I was having a convo with one of my clients and they were struggling to gain control over their lead flow. They wanted to directly advertise to their ideal guests but didn’t know where to find them. In this podcast I give you the answer. This podcast is actually a recording I put together for our paying clients, but it’s a powerful set of strategies that I think needs to be shared.
To get the full tourism marketing course click: https://tourismmarketingmastery.thinkific.com/courses/GuestPipeline

Apr 8, 2020 • 28min
35. The ‘Me’ I don’t want you to know
Welcome to episode 35 of Tourism Marketing Mastery. I have a side of me I’m terrified that people will know. And for that reason, I think it’s time to share it with you.