
Tourism Marketing Mastery
This show is for those who run a tourism based business and are looking for new ways to market that bring in consistent bookings but still maintain a healthy profit margin for their operation.
Inside each episode, learn from Erik Hatterscheidt, a former resort marketing manager and now owner of a global 7 figure tour business as he shares his biggest “A-ha moments” and marketing secrets with full transparency.
From marketing flops, to mindset, to big booking wins, Erik pulls you into his world and shares his personal journey to filling bookings using clever marketing ideas.
Latest episodes

Sep 18, 2019 • 13min
4. Marketing Myths That Held Me Back (Part 3 of 5)
Welcome to episode 4 of Tourism Marketing Mastery. This is part 3 of a mini series in which I share with you the 5 big myths that I believed about marketing that held back my growth for years in some cases.
In this episode, I explore what happens when you market after you've already booked yourself full. The results might surprise you.

Sep 11, 2019 • 19min
3. Marketing Myths That Held Me Back (Part 2 of 5)
Welcome to episode 3 of Tourism Marketing Mastery. This is part 2 of a mini series in which I share with you the 5 big myths that I believed about marketing that held back my growth for years in some cases.
In this second episode I open up about my desire to just have someone else out there do the marketing for me.

Sep 8, 2019 • 15min
2. Marketing Myths that held me back (Part 1 of 5)
Welcome to episode 2 of Tourism Marketing Mastery. In this episode mini series I will share with you the 5 big myths that I believed about marketing that held back my growth for years in some cases.
Specifically, in this first episode I will discuss the challenges of not having enough time to focus on my marketing, and what happened as a result of that.

Aug 29, 2019 • 1h 9min
1. Traditional Marketing Almost Killed Me
To get the full tourism marketing course click: https://tourismmarketingmastery.thinkific.com/courses/GuestPipeline
Welcome to episode 1 of Tourism Marketing Mastery. In this episode I introduce this show, describe who I’m creating it for and give my own backstory of marketing failures. I also share the epiphany that pulled me out of the marketing pit and how I used it to double our bookings.

Aug 28, 2019 • 59sec