The Unschool by Andi Alleman

🎟 Sign up for Pitch, Please — it’s free! Learn to pitch with clarity and build the brand deals you actually want. Workshop Takeaways: → How to write pitches that actually get replies → The content that lands brand deals (without sounding like everyone else) → How to use AI to simplify, scale, and stay consistent → For founders and creatives ready for visibility, income, and way more time OOO In this solo episode, Andi is breaking down the state of content in 2025 — from PR chaos to the pressure to go viral — and asking: is this really the way we want to build cult brands? She gets honest about what it’s like to grow a second business during a time when your feed is one long scroll of attention bait, beauty launches, and memeified disasters and what it means to show up with care, vision, and actual meaning. Andi shares: → A no-filter update on the Casa Noon pre-launch (what’s really going on behind the scenes!) → Why she’s calling out orchestrated chaos in brand marketing (and that Sidney Sweeney moment) → The rise of whiplash content and the collapse of meaning in our feeds → Her go-to framework for standing out without manufacturing drama: the 3S Hook Framework → Why cult brands are built from micro moments, not one big message → How good attention (the sticky, emotional kind) builds real community, and bad attention doesn’t convert 👀 Want to go deeper? Join us inside Oui, We Studio’s Out of Office Club for monthly challenges, brand breakthroughs, and support from fellow kind, caring creatives. 🔗 Links & Mentions: 🎯 Sign up for Pitch, Please: Out of Office, Into Income 🌞 Follow Casa Noon on Instagram 💌 Join Out of Office Club 🛠️ Get your co-CEO strategy tools at Oui We Studio

🎟 Sign up for Pitch, Please — it’s free! This is your invitation to own your seat at the table and build the creative career you actually want. ✨ Workshop Takeaways: → How to write pitches that actually get replies → The content that lands brand deals (without sounding like everyone else) → How to use AI to simplify, scale, and stay consistent → For creators who want dreamy brand partnerships and way more time OOO In this episode, Andi is pulling back the curtain on the evolution of her entrepreneurial journey — from accidental fashion incubator founder at 32, to hitting 100k followers at 40, to making her first million at 43, and now raising investment for her beauty brand Casa Noon at 45. If you’ve ever thought you’re too late to grow online, this one’s for you. Andi shares: A behind-the-scenes update on Casa Noon — final packaging signed, product ready, and exclusive community events coming to LA, NYC, NOLA, and Miami. The late bloomer advantage and why your 30s and 40s might be the best time to build something magnetic. Her no-gatekeeping framework for creating content that converts: from your “why,” to your dream BFFs, to pitching with clarity and confidence. A candid breakdown of what she got wrong in her first business (hello, undercharging and cold pitches that didn’t land) — and how she changed her approach. Why pitching is a weekly ritual — not a last-ditch move — and how she landed a $5K brand sponsorship with Flodesk by leading with value. 👀 Want to go deeper? Join us inside Oui, We Studio’s Out of Office Club for monthly challenges, marketing breakthroughs, and community support from fellow no-gatekeeping smart girls. 🔗 Links & Mentions: Sign up for Pitch, Please: Out of Office, Into Income Follow Casa Noon on Instagram — and get on the list for live events Join Out of Office Club Get your co-CEO strategy tools at Oui We Studio

In this truth-telling solo episode Andi opens with a raw reflection on the current climate — both global and personal — as she navigates building a business with empathy during heavy times. From canceled summer plans in LA to climate devastation in Texas, this episode speaks to the entrepreneur who’s feeling everything deeply and still wants to show up with purpose. Andi shares: A grounded take on what it means to lead when the world feels like it’s unraveling — and why your work still matters. 3 unsexy but essential business foundations every cult brand needs: Why hiring a bookkeeper early is a power move (even before you feel “ready”) The IP protections most founders wait too long to secure The digital asset checklist that protects your brand’s future value Real talk on trademark drama: From Smart Girls Mastermind to Out of Office Club and Obsession-Worthy, Andi breaks down what she learned the hard way — and how you can avoid the same IP mistakes. Money mindset shifts and business bank account wisdom for founders ready to take themselves seriously. A soul-led guide to selling during heavy times — with practical strategies that feel good, not gross. Takeaways: + Cult brands don’t wing the backend. They set it up like it matters — because it does. + Trademarks aren’t optional when your words start moving culture. + Your audience doesn’t need perfection — they need presence. + Selling with softness is still selling. Lead with empathy, not urgency. + The best time to protect your work was yesterday. The next best time? Today. 🎁 Want to go deeper? Join the free Content to Conversion workshop — July 14–16, co-hosted with Flodesk. Get the full blueprint for building a brand that moves from invisible to influential. 🔗 Links & Mentions: 💻 Register for the Content to Conversion Workshop Join OOO Club

This week, Andi’s catching you up on everything — from why she ghosted her own show (😅) to what’s next for Casa Noon, and the 8 cult brand behaviors redefining how to build an obsession-worthy business right now. After hosting her viral Cult Brand Blueprint training (over 1,000 of you signed up 👀), she’s reflecting on what’s working right now — and how you can use these insights to build something magnetic, memorable, and made to last. Andi shares: Why she paused the pod to run the Cult Brand Blueprint training — and the secret replay link she’s dropping just for you. A peek into her final round of Obsession-Worthy Mastermind before pivoting fully into Casa Noon. Behind the scenes of a beauty retreat in New Orleans, a VIP strategy day with a visionary client, and investor convos while traveling. The 8 cult brand behaviors you need to know now: Radical honesty is the new authenticity Community > followers (but community creates followers) Nostalgia is a conversion strategy (hello, Labubu & Jellycat) Personal branding is leadership AI is your co-founder now Founders with visibility > hustle culture burnout Micro-influencers are the new ROI kings and queens Smart girl brands share generously (transparency = loyalty) This one’s packed. A must-listen if you're ready to lead with vision, show up with heart, and build a brand that doesn’t need to shout to be heard. Takeaways: The future is lo-fi, human-first, and deeply magnetic. Your personal brand is a growth engine — treat it like IP. Sustainable visibility matters more than ever. If you're not building community, you're building in silence. 🔗 Links & Mentions: Replay the Cult Brand Blueprint training (secret link in the show notes) Join the Obsession-Worthy Mastermind (last call) Come hang in the Out of Office Club Get the Co-CEO GPT

Register for Cult Brand Blueprint, taking place on 5/27! In this episode Andi pulls back the curtain on the five strategies cult-status brands are using to stay magnetic, memorable, and wildly obsession-worthy — no matter their size or niche. She shares a powerful behind-the-scenes update on building Casa Noon (and what it’s really like stepping into product development, investor pitching, and scaling from the ground up), plus a serious truth she’s learned after a decade helping founders, creatives, and CEOs build brands people can’t stop talking about: You don’t get there alone — you get there by being in the right rooms, with the right people, doing the right work. Inside the episode, you’ll hear: — How Andi went from helping indie entrepreneurs and creators behind the scenes to stepping into her own high-growth brand era with Casa Noon — The real story behind landing a $35K Google project and a decade-long literary agent relationship (hint: it wasn’t cold pitching) — Why now is the last chance to join Obsession-Worthy: The Smart Girls Mastermind before Casa Noon’s launch pulls Andi’s focus — The five branding moves cult-status brands are making right now — and how you can use them: Andi also unpacks how to build emotional stickiness, cultivate resonance, and shift out of algorithm-chasing, with a personal permission slip to slow down and go deeper into the details that truly matter. Takeaways: This episode is for the founder, creator, or service provider ready to: • Build a magnetic brand that resonates, not just reaches • Stop chasing trends and start creating for real people • Step into CEO-level rooms that stretch and expand your vision • Understand the branding shifts driving connection and conversion in 2025 Links + Mentions: — Apply for Obsession-Worthy: The Smart Girls Mastermind → APPLICATION  https://www.ouiwestudio.com/mastermind — Join Smart Girl Summer Camp in Venice Beach, July 11–13 (only $148 deposit!) — Sign up for the Cult Brand Blueprint live workshop  Coming up next: Andi’s dropping a bonus episode midweek on emotional resonance and sticky brand strategies you can apply right away — don’t miss it! Make sure to subscribe, share this episode with a friend, and leave a review if you love what you’re hearing.

In this walk-and-talk style solo episode (literally), we’re diving into the real behind-the-scenes of building a beauty brand and running a strategy house at the same time. You’ll hear what it actually looks like to show up in the messy middle — pitching investors for the first time, navigating unfamiliar beauty standards, and learning the difference between stability testing and (what Andi lovingly calls) mold stuff. It’s giving: radical transparency meets cult brand strategy. This one is your weekly brand clarity download — the truth behind what makes an obsession-worthy brand today. Andi shares: The difference between inspired action and confrontational action — and why you don’t need to wait for perfect clarity to begin What she’s learning in real time while building Casa Noon (ingredient sourcing, packaging, compliance, fundraising, and more) How to curate your brand like a magazine — and why it works better than chasing viral trends The 5 major patterns from the online zeitgeist around cult branding: Content prompts for this week: founder-led storytelling, weekend life reels, identity-based carousels, and ‘this feels like a private club’ vibes 💡 Takeaways: This season is about stepping into the unknown and showing up anyway — with systems, flow, and a POV that sticks. The brands that win aren’t the ones that perform best… they’re the ones that resonate most. Tools & Mentions: The Co-CEO GPT Toolkit: Your creative director + AI assistant in one. Caption starters, visual planning, Human Design alignment, and more. Free Visual Style Masterclass Take the Brand Archetype Quiz RSVP to the Cult Brand Blueprint Workshop – May 27th Smart Girls Summer Camp in Venice, CA: July 11–13. ✨ IRL content creation, strategy circles, cold plunges + the ultimate biz bestie reset. DM @ouiwegirl to grab a spot before prices go up. 📲 DM Andi on Instagram @ouiwegirl to chat about the Smart Girls Mastermind opening at the end of this month — doors are about to open.  Want to go deeper? Get in the room with us this summer — online and in real life.

Discover how to recalibrate your business without starting from scratch. Andi breaks down her recent speaking experiences and what they reveal about the future of entrepreneurship. She shares essential steps for founders, including auditing revenue flows and realigning strategies with personal 'whys'. The 7 Day CEO Reset Challenge is introduced, offering daily prompts for clarity and focused action. It’s a transformative opportunity for entrepreneurs eager to gain momentum and make meaningful changes in their businesses.

Andi pulls back the curtain on what she’d do to build a cult-status brand in just 90 days — the kind of brand people brag about discovering first, screenshot for their vision boards, and obsessively share with their group chats. Spoiler: it’s exactly what she’s doing with Casa Noon right now. Before diving into the 3-part roadmap, Andi also shares what’s happening behind the scenes — from buying her dream home in LA (fingers crossed!) to signing off on her first beauty product — and introduces the 7 Day CEO Reset Challenge, starting May 12 inside OOO Club. ✨ This episode is for the founder who’s ready to: - Build a magnetic brand that sells on vibe as much as value - Stop guessing what your audience wants and start creating for her actual life - Reset your energy, systems, and strategy before summer hits Andi shares: 🌿 A behind-the-scenes life update (spoiler: big shifts, dream house vibes, and cosmic alignment with ChatGPT clients) 🧠 The exact 3-month roadmap to build an obsession-worthy brand: Month 1: Obsess over the person, not the product — emotional clarity > demographics Month 2: Build the product and the world around it — vibe, tone, packaging, and rituals matter Month 3: Launch loud, then listen louder — feedback is data, screenshots are gold Plus — all the juicy details on the 7 Day CEO Reset Challenge kicking off May 12 inside OOO Club   Links & Mentions: Join the 7 Day CEO Reset Challenge in OOO Club Visual Brand Style Masterclass (free!) Apply for a Strategy Day or Obsession-Worthy Mastermind Vision Board for Her Instagram Post 🎧 Takeaways: You can’t build a cult brand if you don’t know your perfect person. Identity > aesthetics. Cult brands sell belonging. The “this is it” screenshot moment is your cue to double down. If your brand doesn’t feel aligned anymore, you don’t need to quit — you need to reset. 👯‍♀️ Want in on the summer mastermind? Smart Girls: Obsession-Worthy Edition is opening again at the end of May. 💌 As always, slide into Andi’s DMs with your ahas, questions, or just to say hi.

Andi sits down with financial educator and digital nomad Carolin to talk all things personal finance, freedom, and finding community on the road. Carolin shares how she transitioned from a high-earning corporate job to designing a life rooted in flexibility, aligned spending, and unapologetic self-investment. Together, they unpack the mindset shifts required to build wealth (even on the go), how to let go of financial fears, and what it really means to invest in yourself as a woman entrepreneur. Whether you're dreaming of a sabbatical, building a business from Bali, or just trying to get your savings strategy straight—this one is packed with tangible steps and soulful perspective. The conversation ends with a lightning round on money tips.. Takeaways: Community is essential for personal growth and emotional support. Financial literacy is foundational to female empowerment. A home base can help ground you while living a nomadic lifestyle. A high savings rate creates financial flexibility—and freedom. Traditional education leaves major gaps when it comes to money. Robo-advisors can be powerful tools for beginner investors. Investing doesn’t have to be intimidating when broken down. WhatsApp groups and digital communities help travelers stay connected. Mindset shifts are just as important as strategy. Self-investment is the most important wealth-building habit. Aligning your spending with your values is the real flex. Chapters: Personal finance journeys and financial awakening Preparing financially for a sabbatical or career shift Letting go of traditional career expectations Demystifying investing and using robo-advisors The importance of community while living nomadically Building confidence and literacy around money Creating flexible and joyful lifestyles with intention Breaking free from financial fear and scarcity Self-investment as a form of empowerment Reframing wealth as a tool for values-based living   🔗 Links & Mentions: Follow Carolin on Instagram here Learn more about Carolin's work 👯‍♀️ Want to go deeper? 💻 Join the Oui, We Roll Visual Content Course 🎤 Book Andi to Speak 📥 Explore the Obsession-Worthy Framework inside the Mastermind 🧳 Come hang inside Out of Office Club

Andi pulls back the curtain on some of the biggest shifts happening inside Oui, We Studio. From launching a blog that turned into a multi-six-figure business, to building a best-selling course now headed back into the vault, she shares the raw, unfiltered truth behind what’s working — and what’s no longer aligned. You’ll hear the evolution of Oui, We Studio, the behind-the-scenes of The Unschool Intuitive Biz Academy, and why she’s stepping away from clickbait content and viral metrics in favor of resonance and real connection. Plus, Andi gives a peek into what’s next: including her new beauty brand Casa Noon and the deeper role Human Design is playing in everything from offers to content creation. This episode is a must-listen if you’re navigating your next evolution as a founder — or wondering how to pivot with clarity and conviction. Takeaways: Oui, We Studio began in 2017 as a single digital course. The blog Oui, We Girl was an early (and major) source of revenue. The Conscious Creatives Business School was Andi’s first program rooted in sustainable strategy. The Unschool focused on intuitive, Human Design-led business growth. Andi shares how she’s rethinking success beyond vanity metrics. Creating ad-free, calm learning spaces has become a top priority. A $10K investment in a speaking coach led to booking a $10K speaking gig. The Unschool is going into the vault — not forever, but for now. Expect more tools like the Co-CEO Toolkit. Andi is shifting her energy toward building Casa Noon, a brand that meets real skincare needs with a storytelling-first approach.   Episode Chapters: – Introduction to Major Shifts at Oui, We Studio – The Evolution of the Business (From Blog to Brand) – The Rise of The UnSchool + Social Strategy – Why Andi is Shifting Toward Speaking and Consulting – What’s Next: Vaulting Programs & Launching Casa Noon   🔗 Links & Mentions: 💻 Join the Oui, We Roll Visual Content Course  🌞 Follow Casa Noon on Instagram 🎤 Book Andi to Speak 👯‍♀️ Join OOO Club Reach out if you're interested in Strategy or Consulting