In this powerful season premiere of The UnSchool Podcast, Andi pulls back the curtain on what’s been brewing behind the scenes — from launching a new beauty brand and expanding Oui, We Studio to stepping into keynote speaking and evolving her methodology around content and creativity. You’ll get an insider look at what it really takes to build an obsession-worthy brand while staying in alignment with your purpose, audience, and intuitive strategy. Andi shares: A peek into her new beauty venture Casa Noon — a sun-care meets storytelling brand made for the modern, magnetic woman. The evolution of Oui, We Roll, a visual content course designed to help creators grow with Human Design-infused strategy. The expansion of Oui, We Studio, including masterminds, toolkits, and funnel strategies that actually convert. Her shift into more speaking and leadership, and how that’s influencing her work moving forward. And finally — a deep dive into the Obsession-Worthy Content Framework: the method behind the most magnetic brands and the four pillars that can change the way you create forever. ✨ Takeaways: This season is all about evolution in entrepreneurship — growing with clarity and conviction. Casa Noon is redefining beauty with sun-care essentials and travel-friendly packaging designed for modern rituals. Oui, We Studio is scaling its education and content offerings with bold, fresh strategies. Keynote speaking is unlocking a new chapter in impact + visibility for Andi. The Obsession-Worthy Content Framework breaks down how to create content that taps into your audience’s inner world, leads with vision, hits on emotional resonance, and guides them through a conversion-driven journey. Magnetic brands don’t follow trends — they start movements. 🎧 Listen now and share this episode with your creative bestie who’s building something with soul. 👀 Want to go deeper? Join us inside Oui, We Roll — link below. Or come hang out in Out of Office Club. 🔗 Links & Mentions: 💻 Join the Oui, We Roll Visual Content Course  🌞 Follow Casa Noon on Instagram 🎤 Book Andi to Speak 📥 Get more on the Obsession-Worthy Framework inside the Mastermind community 👯‍♀️ Join OOO Club 

Book your CEO Strategy Sprint: https://www.ouiwestudio.com/coaching/p/11-conscious-ceo-month Join the VIP Content Weekend in LA: https://www.ouiwestudio.com/vip-content-weekend In this episode, I'm chatting with Rosey Hwang, one my longest-running community members, about her journey from corporate life to creating a business that blends copywriting, coaching, and her innovative concept of energetic sales. Rosey shares more on magnetic messaging, energetic sales, soulmate clients and more. We're discussing the power of aligned copy, redefining sales as service, and how kindness and creativity play a central role in building a meaningful business. Follow Rosey (https://www.instagram.com/msroseyhwang) and Chloee Teng too: (hhttps://www.instagram.com/chloeeteng) Resources: Are you a Smart Girl CEO, an OOO Entrepreneur, a Kind, Caring Creative, or a No-Gatekeeping Content Creator?    Take the Creator Archetype quiz to find out which archetype matches your brand, content creation habits, offers, and goals. Turning Instagram into a $$-making biz doesn’t have to be something you do alone. Out-of-Office Club offers monthly community gatherings, resources, and mentorship: join OOO Club Learn more about starting your next 6-figure business, plus get AI pitch prompts, swipe copy, brand decks, social templates, and more inside the Unschool: Intuitive Biz Academy. This show is produced by Ben Alleman, editing by Kiara Ramirez

Check out the Black Friday catalog here: https://www.ouiwestudio.com/blackfriday In this episode, I'm sharing the blueprint for scaling your business in a way that doesn’t rely on burning out through 1:1 coaching or unpredictable brand partnerships. Plus I'm giving exact details and numbers from my profit and loss statement (sharing income and expenses)! From the flexibility and high-margin potential of consulting, to the community-building power of group coaching and masterminds, and the automated income machine that digital products can become, I'm giving the details on why these revenue streams should potentially be your priority as you grow. We're also discussing why 1:1 coaching is a great starting point for understanding your clients’ needs, and how it can seamlessly lead to larger, more scalable offerings. Whether you're aiming for six figures or beyond, this episode will give you the roadmap to achieve sustainable business growth while maintaining balance. In this episode, we're talking about the approach I'm taking to Black Friday sales in my business, plus I'm sharing the step-by-step Oui, We Viral Content Method that works for me (and will work for you too, because Human Design)! Resources: Join the 30-Day Storytelling challenge: ouiwestudio.com/ooo Are you a Smart Girl CEO, an OOO Entrepreneur, a Kind, Caring Creative, or a No-Gatekeeping Content Creator?    Take the Creator Archetype quiz to find out which archetype matches your brand, content creation habits, offers, and goals.   Learn more about starting your next 6-figure business, plus get AI pitch prompts, swipe copy, brand decks, social templates, and more inside the Unschool: Intuitive Biz Academy.    This show is produced by Ben Alleman, editing by Kiara Ramirez

Check out the Black Friday catalog here: https://www.ouiwestudio.com/blackfriday In this episode, we're talking about the approach I'm taking to Black Friday sales in my business, plus I'm sharing the step-by-step Oui, We Viral Content Method that works for me (and will work for you too, because Human Design)! Join the 30-Day Storytelling challenge: ouiwestudio.com/ooo Are you a Smart Girl CEO, an OOO Entrepreneur, a Kind, Caring Creative, or a No-Gatekeeping Content Creator?    Take the Creator Archetype quiz to find out which archetype matches your brand, content creation habits, offers, and goals. Resources: Learn more about starting your next 6-figure business, plus get AI pitch prompts, swipe copy, brand decks, social templates, and more inside the Unschool: Intuitive Biz Academy.    This show is produced by Ben Alleman, editing by Kiara Ramirez

In this episode, we explore how storytelling can transform your brand by building genuine connections with your community. Through a 30-day challenge, you’ll learn to share your story strategically, with guidance on creating authentic, layered content that resonates deeply.  Join the challenge: ouiwestudio.com/ooo Are you a Smart Girl CEO, an OOO Entrepreneur, a Kind, Caring Creative, or a No-Gatekeeping Content Creator?    Take the Creator Archetype quiz to find out which archetype matches your brand, content creation habits, offers, and goals. Resources: Learn more about starting your next 6-figure business, plus get AI pitch prompts, swipe copy, brand decks, social templates, and more inside the Unschool: Intuitive Biz Academy.    This show is produced by Ben Alleman, editing by Kiara Ramirez

Are you a Smart Girl CEO, an OOO Entrepreneur, a Kind, Caring Creative, or a No-Gatekeeping Content Creator?    Take the Creator Archetype quiz to find out which archetype matches your brand, content creation habits, offers, and goals. In this episode: Reflecting on my viral thread: imperfect action, milestones, and what’s real in the journey Embracing the Winter Arc: why this seasonal trend is the perfect time to reset and refocus Finding your unique business flow – building a path that feels aligned (not just “successful”) Actionable mindset shifts: ditching the “shoulds” and showing up authentically My go-to tools for content creation, automation, and streamlining (with budget-friendly picks!) Resources: Turning Instagram into a $$-making biz doesn’t have to be something you do alone. Out-of-Office Club offers monthly community gatherings, resources, and mentorship: join OOO Club Learn more about starting your next 6-figure business, plus get AI pitch prompts, swipe copy, brand decks, social templates, and more inside the Unschool: Intuitive Biz Academy.    This show is produced by Ben Alleman, editing by Kiara Ramirez

In this episode, Smart Girl Mastermind alum and founder of B Squared Social, Laura Bitoiu, shares her entrepreneurial journey and insights into building a strong social media strategy.  We talk about the importance of knowing your target audience and creating content that truly resonates, as well as the benefits of embracing AI to make your efforts so much easier.  Laura discusses overcoming visibility fears by starting with face-free content and gradually gaining confidence to show up more. She also highlights the need to adapt to Instagram’s evolving algorithm, balance online growth with offline peace, and invest in community and networking for long-term success. Laura and I both love using B-roll to make content creation easier. You can get a complete shot list here if this is helpful to you! Resources: Are you a Smart Girl CEO, an OOO Entrepreneur, a Kind, Caring Creative, or a No-Gatekeeping Content Creator?    Take the Creator Archetype quiz to find out which archetype matches your brand, content creation habits, offers, and goals. Turning Instagram into a $$-making biz doesn’t have to be something you do alone. Out-of-Office Club offers monthly community gatherings, resources, and mentorship: join OOO Club Learn more about starting your next 6-figure business, plus get AI pitch prompts, swipe copy, brand decks, social templates, and more inside the Unschool: Intuitive Biz Academy. This show is produced by Ben Alleman, editing by Kiara Ramirez

In this episode, we tackle the fear of visibility many entrepreneurs and creatives face, and how to overcome it. I'm also sharing practical tips on using b-roll content to ease into showing up online without needing an aesthetic office, constantly being on-camera, or filming every moment of your life. You can get a complete shot list here if this is helpful to you! Resources: Are you a Smart Girl CEO, an OOO Entrepreneur, a Kind, Caring Creative, or a No-Gatekeeping Content Creator?    Take the Creator Archetype quiz to find out which archetype matches your brand, content creation habits, offers, and goals. Turning Instagram into a $$-making biz doesn’t have to be something you do alone. Out-of-Office Club offers monthly community gatherings, resources, and mentorship: join OOO Club Learn more about starting your next 6-figure business, plus get AI pitch prompts, swipe copy, brand decks, social templates, and more inside the Unschool: Intuitive Biz Academy.   This show is produced by Ben Alleman, editing by Kiara Ramirez

In this episode, we’re talking how to stop overthinking and start taking action. If fear of judgment or perfectionism is holding you back, it’s time to shift into action mode. Then, we're diving into three pillars for financial success: Intentional Abundance, Financial Literacy, and the Habits of Top Performers.  Tune in to learn how embracing discomfort can lead to greater visibility, financial freedom, and growth—both personally and professionally. Resources: Turning Instagram into a $$-making biz doesn’t have to be something you do alone. Out-of-Office Club offers monthly community gatherings, resources, and mentorship: join OOO Club Learn more about starting your next 6-figure business, plus get AI pitch prompts, swipe copy, brand decks, social templates, and more inside the Unschool: Intuitive Biz Academy.  This show is produced by Ben Alleman, editing by Kiara Ramirez

In this episode, I’m diving deep into two transformative concepts reshaping how creators, entrepreneurs, and brands connect with their audience—sacred selling and the power of "point of no return" commitment.  For too long, we’ve been inundated with salesy, pushy content that screams, “Buy this now!” without providing any real value. You know the type—those flashy, unverified income claims or launch announcements that feel more like a hard sell than an invitation to connect. But here’s the truth: transactional content is OUT, and high-value content is IN. Learn how to pivot your messaging to reach your perfect people in a way that feels authentic and aligned with your energy. By embracing sacred selling, you’ll find that serving your audience can lead to meaningful connections and, ultimately, real results. Smart Girls Mastermind Membership: The fall cohort is open now, but spots are limited! This is your last chance to join for 2024. Step into an out-of-office lifestyle where your business works for you. JOIN THE SMART GIRLS MASTERMIND → Want to chat about this episode? Text 📲 at +1 (323) 405-9256 This show is produced by Ben Alleman, with editing by Kiara Ramirez.