Is It Whiplash Content, Interest Media, or Manufactured Chaos? Do We Really Want to Build Cult Brands This Way?

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Workshop Takeaways: → How to write pitches that actually get replies → The content that lands brand deals (without sounding like everyone else) → How to use AI to simplify, scale, and stay consistent → For founders and creatives ready for visibility, income, and way more time OOO

In this solo episode, Andi is breaking down the state of content in 2025 — from PR chaos to the pressure to go viral — and asking: is this really the way we want to build cult brands?

She gets honest about what it’s like to grow a second business during a time when your feed is one long scroll of attention bait, beauty launches, and memeified disasters and what it means to show up with care, vision, and actual meaning.

Andi shares:

→ A no-filter update on the Casa Noon pre-launch (what’s really going on behind the scenes!) → Why she’s calling out orchestrated chaos in brand marketing (and that Sidney Sweeney moment) → The rise of whiplash content and the collapse of meaning in our feeds → Her go-to framework for standing out without manufacturing drama: the 3S Hook Framework → Why cult brands are built from micro moments, not one big message → How good attention (the sticky, emotional kind) builds real community, and bad attention doesn’t convert

👀 Want to go deeper? Join us inside Oui, We Studio’s Out of Office Club for monthly challenges, brand breakthroughs, and support from fellow kind, caring creatives.

🔗 Links & Mentions: 🎯 Sign up for Pitch, Please: Out of Office, Into Income 🌞 Follow Casa Noon on Instagram 💌 Join Out of Office Club 🛠️ Get your co-CEO strategy tools at Oui We Studio