The Unschool by Andi Alleman

Why I’m Closing a $100K Program & Quitting Million-View Reels (On Purpose)

Apr 23, 2025

27:41

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Quick takeaways

Andi emphasizes the importance of shifting away from viral metrics to focus on authentic connections and meaningful content creation.

The evolution of Oui, We Studio highlights a commitment to conscious entrepreneurship and diversification through new ventures like the beauty brand Casa Noon.

Deep dives

Evolution of WeWe Studio

WeWe Studio began as a single course focused on sharing the experiences of a travel blogger, ultimately transforming into a comprehensive learning platform for conscious entrepreneurship. The founder initially focused on monetizing a blog that delivered six-figure revenue before realizing the desire for a standalone brand without the distractions of ads. As the company evolved, there were notable pivots in the educational offerings, including the iteration of courses meant to integrate personal insights with practical business strategies. The establishment of WeWe Studio marked a blend of personal passion and professional strategy, underscoring a dedication to building a business grounded in authentic experiences and conscious intention.

Navigating Transformations in a Creative Business

23min

Navigating Change and Meaningful Connections

4min

Andi pulls back the curtain on some of the biggest shifts happening inside Oui, We Studio. From launching a blog that turned into a multi-six-figure business, to building a best-selling course now headed back into the vault, she shares the raw, unfiltered truth behind what’s working — and what’s no longer aligned.

You’ll hear the evolution of Oui, We Studio, the behind-the-scenes of The Unschool Intuitive Biz Academy, and why she’s stepping away from clickbait content and viral metrics in favor of resonance and real connection.

Plus, Andi gives a peek into what’s next: including her new beauty brand Casa Noon and the deeper role Human Design is playing in everything from offers to content creation.

This episode is a must-listen if you’re navigating your next evolution as a founder — or wondering how to pivot with clarity and conviction.

Takeaways:

Oui, We Studio began in 2017 as a single digital course.

The blog Oui, We Girl was an early (and major) source of revenue.

The Conscious Creatives Business School was Andi’s first program rooted in sustainable strategy.

The Unschool focused on intuitive, Human Design-led business growth.

Andi shares how she’s rethinking success beyond vanity metrics.

Creating ad-free, calm learning spaces has become a top priority.

A $10K investment in a speaking coach led to booking a $10K speaking gig.

The Unschool is going into the vault — not forever, but for now.

Expect more tools like the Co-CEO Toolkit.

Andi is shifting her energy toward building Casa Noon, a brand that meets real skincare needs with a storytelling-first approach.

Episode Chapters:

– Introduction to Major Shifts at Oui, We Studio – The Evolution of the Business (From Blog to Brand) – The Rise of The UnSchool + Social Strategy – Why Andi is Shifting Toward Speaking and Consulting – What’s Next: Vaulting Programs & Launching Casa Noon

🔗 Links & Mentions:

💻 Join the Oui, We Roll Visual Content Course

🌞 Follow Casa Noon on Instagram

🎤 Book Andi to Speak

👯‍♀️ Join OOO Club

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