The Unschool by Andi Alleman

Why I’m Closing a $100K Program & Quitting Million-View Reels (On Purpose)

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Apr 23, 2025
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ANECDOTE

Origin Story of Oui, We Studio

  • Andi Alleman started Oui, We Studio with a blog that made six figures and a single digital course called Conscious Creatives Business School.
  • Her early focus was on genuine travel writing for personal growth, which led to a five-figure book deal.
INSIGHT

Focus Your Program's Promise

  • Creating extensive programs with too many promises can overwhelm buyers due to short modern attention spans.
  • People prefer focused courses solving one problem rather than a vast 'everything' program like The Unschool.
ADVICE

Prioritize Resonance Over Virality

  • Shift from chasing viral metrics to building content that resonates deeply and fosters real connection.
  • Focus on authentic founder voice and teaching style posts instead of purely hook-driven viral reels.
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