Unf*ck My Startup

If your cold emails aren't landing or converting, it's not your subject line—it’s your infrastructure. This masterclass by Andy dives deep into how to actually get into the inbox and outlines a 3-step cold email framework that crushes outdated spray-and-pray methods. The keys? Setting up domain infrastructure, leveraging personal brands (especially your CEO), understanding the real value of sender names, and delaying your pitch until after value and perspective shifts have been delivered. Learn why inbox placement is more important than copy, how to break through the noise with pattern interrupts, and why personalization is overrated in 2025.Find out morehttps://www.linkedin.com/in/retentionadam/https://www.youtube.com/@retentionadamhttps://www.rb2b.com/

In this episode of Unf*ck My Startup, Pete welcomes back Santos Sharan, former COO of Retention.com, and Clearbit co-founder Amit Vasudev to finally unveil the stealth-mode startup they've been building: Zir AI. The duo shares their mission to disrupt B2B go-to-market by addressing the massive pain points for both buyers and sellers—namely information asymmetry, vendor overload, and broken decision-making processes. They introduce Zir’s first micro-app, an AI-powered agent that takes sales calls on behalf of buyers, enabling vendor pitches without wasting time. This revolutionary platform aims to automate vendor research, deliver personalized solutions, and shift go-to-market success from tech-based moats to execution, brand, and network. With hundreds of buyer/seller interviews under their belt, they reveal a clear problem: the future of B2B buying and selling must be AI-driven, buyer-first, and radically more efficient.Find out morehttps://www.linkedin.com/in/retentionadam/https://www.youtube.com/@retentionadamhttps://www.rb2b.com/

Adam dives deep into the biggest financial mistake of his life—paying a banker $1M for an acquisition he could’ve done himself. This episode breaks down the real way to buy or sell a business without getting fleeced by fees. He’s joined by Aye Moah, Alex, and Cameron, who just pulled off a founder-to-founder acquisition without bankers, without the legal headaches, and with a playbook every entrepreneur needs to copy. They walk through the exact steps to structuring a deal, negotiating terms, and keeping costs way down—all while making sure the business actually thrives post-acquisition. If you’re thinking about selling, buying, or just want to avoid Adam’s $1M mistake, this is the episode you cannot afford to miss.Find out morehttps://www.linkedin.com/in/retentionadam/https://www.youtube.com/@retentionadamhttps://www.rb2b.com/

What if you could get 20 times the positive replies with 10x fewer sales activities? In this episode, Brenden Short, founder of The Signal, reveals his AI-powered strategy that’s rewriting the playbook for outbound sales. We dive into how hyper-targeted micro-campaigns are revolutionizing prospecting, increasing engagement, and making high-volume cold outreach a thing of the past. Brenden shares real-world examples, explains why quality beats quantity, and breaks down the tech stack that powers these game-changing results. If you want to book more demos with fewer emails, this one’s for you.Find out morehttps://www.linkedin.com/in/retentionadam/https://www.youtube.com/@retentionadamhttps://www.rb2b.com/

💰 How Wes Bush Scaled PLG to $1B+ in Self-Serve Revenue 💰If you’re still thinking Product-Led Growth (PLG) = "just add a free trial", you’re already behind. We’re sitting down with Wes Bush, the guy who literally wrote the book on PLG, to break down how to scale to $1B+ without a massive sales team.🔥 Here’s what we cover: ✅ What PLG actually means (and why most people get it dead wrong) ✅ The 5 key questions to decide if PLG is right for your startup ✅ Why 97% of B2B buyers prefer self-service—and how to adapt fast ✅ The secret to designing a free offer that actually converts ✅ Founder-led sales vs. PLG—when to use which strategyIf you’re serious about scaling efficiently, this might be the most valuable conversation you’ll ever hear.🎧 Listen now and UnF*ck Your Startup.🔹 Available on Spotify & Apple Podcasts 🔹Find out morehttps://www.linkedin.com/in/retentionadam/https://www.youtube.com/@retentionadamhttps://www.rb2b.com/

I jumped on the Zero to 10 Million ARR podcast with Tom Morkes and Alex Turnbull to tell the whole damn story—bootstrapping Retention.com to $25M ARR, spinning up RB2B to $4M in 10 months, and why I think chasing VC money is one of the worst paths a founder can take.We covered:Why I’d rather own 50% of a $25M ARR business than chase a unicorn headlineThe origin of Retention.com (and why GetEmails had that “oh sh*t” product-market fit moment)The power of founder-led brand vs. scaling too fast with no signalWhat Ross Paquette taught me about running lean—and why I still operate like a bootstrapperHow I’d do it again if I were starting from zero todayThis isn’t some polished PR story—it’s raw, real, and exactly what I wish someone had told me 10 years ago.Find out morehttps://www.linkedin.com/in/retentionadam/https://www.youtube.com/@retentionadamhttps://www.rb2b.com/

🔥 Unf*ck My Startup: The Outreach Workflow That CRUSHES It! 🚀Want to supercharge your outreach and convert more leads? Bethany Stachenfeld, CEO of Sendspark, is revealing a simple but POWERFUL workflow that has been a game-changer for tons of businesses. 💥Here’s the 3-step formula to skyrocket your conversions:✅ Use RB2B to track who's on your site (hot leads!) 🔥✅ Create Personalized AI Videos with Sendspark to make an impact 🎥✅ Automate Outreach with a killer 3-step email + video sequence in Smartlead 📩Bethany will walk you through everything, including her exact email & video scripts that drive results. Don’t miss this chance to level up your outreach and close more deals!💡 Listen now & start converting your website visitors into paying customers!Find out morehttps://www.linkedin.com/in/retentionadam/https://www.youtube.com/@retentionadamhttps://www.rb2b.com/

💡 The Game Has Changed—Are You Keeping Up? (feat. Sam Jacobs) 💡Most founders are playing yesterday’s game with last year’s playbook—and wondering why they’re stuck.In this episode, we bring on Sam Jacobs, a guy who’s seen it all in SaaS, sales, and startup growth. We’re diving deep into: ✅ What’s actually working in 2025 (and what’s dead) ✅ Why your network is more important than your product ✅ The real reason most founders stall out—and how to fix itOh, and Sam’s calling in from Barcelona while waiting for his first baby to arrive. Talk about high stakes.🎧 Listen now and make sure your startup isn’t running an outdated playbook.🔹 Available on Spotify & Apple Podcasts 🔹Find out morehttps://www.linkedin.com/in/retentionadam/https://www.youtube.com/@retentionadamhttps://www.rb2b.com/

🔥 Every Startup is F*cked (Here’s How to Fix Yours) 🔥You’re here because you know the truth: startups are a mess. Doesn’t matter if you’ve raised money, built a killer product, or landed your first big client—there’s always something on fire.In this episode, we’re going all-in on what it really takes to unf*ck your startup before it’s too late. From scaling problems to leadership nightmares, we break down: ✅ The biggest mistakes founders make (and how to avoid them) ✅ Why your growth problems are not what you think they are ✅ The one move that could change everything for your businessOh, and we officially broke Zoom with this episode—record registrations, a new name, and more energy than ever. Let’s go.🎧 Listen now before your startup becomes just another “what could’ve been” story.🔹 Available on Spotify & Apple Podcasts 🔹Find out morehttps://www.linkedin.com/in/retentionadam/https://www.youtube.com/@retentionadamhttps://www.rb2b.com/

🚀 How I Bootstrapped to $25M ARR (Without VC Money) 🚀Most startup founders think they need VC funding to scale. They don’t. I took Retention.com and RB2B from zero to $25M+ ARR, all bootstrapped, and in this episode, I’m breaking down exactly how I did it.If you’ve ever wondered: 🔥 How do you scale a SaaS business without outside funding? 🔥 What’s the secret to getting cold email + outbound to actually work? 🔥 How can you use LinkedIn to dominate your industry?Then you’re in the right place.🚨 Here’s what I cover: ✅ The wild journey from Wall Street trader → SaaS founder ✅ Why most cold email & outreach is trash (and how to fix it) ✅ How I turned website visitors into LinkedIn profiles—and $4M ARR in 9 months ✅ The real reason most startups stall out (it’s not what you think) ✅ Why great marketing is useless without a great productNo fluff. No BS. Just straight insights on how to build a wildly profitable SaaS company without selling your soul to VCs.🎧 Listen now and let’s unf*ck your growth strategy.🔹 Available on Spotify & Apple Podcasts 🔹Find out morehttps://www.linkedin.com/in/retentionadam/https://www.youtube.com/@retentionadamhttps://www.rb2b.com/