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Unf*ck My Startup

Latest episodes

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10 snips
Dec 3, 2024 • 58min

Unf*ck My Startup EP. 24 - Spray and pray outbound doesn't work anymore ... What now? - With Diana Ross

Diana Ross, a lean SaaS sales expert, transformed Maropost and Retention.com into multi-million dollar successes as their sole salesperson. She discusses why the old 'spray and pray' outbound method is outdated and shares her insights on effective sales strategies for startups. Diana emphasizes the importance of understanding your Ideal Customer Profile and the shifting landscape towards personalized outreach. Her approach reveals that one dedicated seller can achieve over $10M ARR, defying the belief that a large team is necessary.
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Nov 19, 2024 • 54min

Unf*ck My Startup EP. 23 - SEO for B2B with Eric Siu

Eric Siu, who has done SEO and paid ads for Amazon, Uber, and Nordstrom told me what he would do in SEO today if he was a $1m ARR SaaS.And what he said shocked me.It didn’t involve building a single backlink.It didn’t involve hiring an army of content writers.It wasn’t creating tens of thousands of spamming pages with AI.It’s a secret that has been around forever … and ANY startup founder can start doing it.It’s something that I’ve decided to tap into with RB2B, and seen major impact.And it’s something we’re doing - albeit in a very different way - at Retention.com.Want to find out how to win in SEO in 2025?will spill all of his secrets...And you’ll walk away with SEO tactics that you can put into practice NOW.Find out morehttps://www.linkedin.com/in/retentionadam/https://www.youtube.com/@retentionadamhttps://www.rb2b.com/
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Nov 12, 2024 • 57min

Unf*ck My Startup EP. 22 - Boomerang Bootstrapper Aye Moah

When Aye Moah moved to the U.S. from Burma in 2001, she didn’t know English…But by 2010, she co-founded Boomerang, an email productivity company she’s bootstrapped all the way to $10M ARR.That is a story that I want to hear ... and I'm guessing you do, too.Register now to join me on Tuesday.Trust me—you don’t want to miss this one.Don’t miss this one.https://www.rb2b.comhttps://www.Retention.comhttps://www.linkedin.com/in/ayemoah/https://www.linkedin.com/company/baydinhttps://www.linkedin.com/in/retentionadam   https://events.rb2b.com/webinarFind out morehttps://www.linkedin.com/in/retentionadam/https://www.youtube.com/@retentionadamhttps://www.rb2b.com/
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11 snips
Nov 5, 2024 • 56min

UnF*ck My Startup EP. 21 - Founder Brand Creation with Dave Gerhardt

Dave Gerhardt, a marketer and author of 'Founder Brand,' shares insights on the importance of personal branding for founders. He reveals how building a strong founder brand has driven his success, helping a company achieve $1M ARR in just 16 weeks. The conversation covers innovative marketing strategies, the synergy between branding and freemium models, and the significance of social media for traffic generation. They also emphasize crafting authentic content and engaging audiences to create a unique identity in the competitive startup landscape.
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Oct 29, 2024 • 57min

UnF*ck My Startup EP. 20 - The perils of funding and the bootstrapped alternative - with Nathan Latka

Nathan Latka joins us, and shows deep insights of his business, and the power of bootstrapping over the failures of rasing fundinghttps://www.rb2b.comhttps://www.Retention.com https://www.linkedin.com/innathanlatka  https://www.linkedin.com/in/retentionadam/retentionadam   Find out morehttps://www.linkedin.com/in/retentionadam/https://www.youtube.com/@retentionadamhttps://www.rb2b.com/
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Oct 22, 2024 • 48min

UnF*ck My Startup EP. 19 - Jasper.ai Journey with Dave Rogenmoser

Dave Rogenmoser. Founder of Jasper.ai. Maybe you've heard of them.Jasper was one of the first tools to harness AI in a way that blew minds. And it worked. Dave took it to unicorn status, and now both he and the company are household names in tech.But here's what most people don't know: Dave and I shared an office back when we were nobodies. Before either of us had anything remotely resembling success.I remember when Dave's previous company was on the ropes. They were ready to sell it for whatever they could get—and use the proceeds to start a restaurant instead.Look, I get it. A lot of you are in the fog of war right now. You want that fog to lift, to see the sun again. To see that the path you're on actually leads somewhere.This conversation will make you believe in your mission again.Find out morehttps://www.linkedin.com/in/retentionadam/https://www.youtube.com/@retentionadamhttps://www.rb2b.com/
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Oct 15, 2024 • 1h

UnF*ck My Startup EP. 18 An Ultra-Modern Outreach Workflow You Can Use TODAY - Pete Crowley and Ryane Tulley

Ryane Tulley is the founder of Pitchlane, a platform that sends custom video prospecting messages at scale.In this meeting, Ryane and Pete are going to walk through exactly the steps to send hundreds or thousands of custom, personalized videos to your prospects.You'll leave this discussion with a clear understanding of how you can dramatically increase your response rate by creating custom video messages for your entire lead list...In roughly the time it used to take you to send a single prospecting video.Find out morehttps://www.linkedin.com/in/retentionadam/https://www.youtube.com/@retentionadamhttps://www.rb2b.com/
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Oct 8, 2024 • 1h 4min

Inobx Pirates $1 Million ARR in 13 Weeks | How Adam Robinson, RB2B did it with Linkedin Organic Content!

On this webinar turned podcast: I sat in with Bharadwaj Giridhar, and Andrea brown on a great webinar,  We had a load to talk about including how to replicate my formula to massive AAR in your own business as well as why I am focusing on my organic outreach and content strategy. Join in! Adam Robinson scaled RB2B to $900K+ ARR with a team of 6 and he spends 75% of his time creating content on Organic Linkedin. He's answering all the spicy questions around writing SaaS content on Linkedin to drive revenue!If you would like to reproduce this model of inbound-led outbound growth on Linkedin for your B2B SaaS or service - book a call with inboxpirates at inboxpirates.com/cal Checkout our previous videos and case studies at inboxpiratesconsulting.com Andrea Brown and Bharadwaj Giridhar (Founder & CEO, Inboxpirates), have driven more than $1M in pipeline for Inboxpirates - B2B SaaS Demand Generation Agency customers with Linkedin content. In this webinar, (Tuesday 2nd July 9:30 AM Eastern) we'll breakdown why Linkedin is an amazing platform to drive B2B Revenue. Don't miss it, join the webinar now!Find out morehttps://www.linkedin.com/in/retentionadam/https://www.youtube.com/@retentionadamhttps://www.rb2b.com/
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Oct 8, 2024 • 60min

UnF*ck My Startup EP. 17 Cold Outreach for beginners with Michel Leiben

Founder of ColdIQ. Michel and Pete will be walking through a beginners tech stack for cold outreach. This is the tech tool counterpart to Jason Bay's presentation. If you are new to cold outreach and don't know where to start, this call will put you on the right path to start a successful cold outreach campaign today. Cold outbound did not die in 2023, it just changed dramatically and most sales & marketing managers don't know how to run the new model.Find out morehttps://www.linkedin.com/in/retentionadam/https://www.youtube.com/@retentionadamhttps://www.rb2b.com/
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Oct 1, 2024 • 59min

UnF*ck My Startup EP. 16 RB2B's Video Content Strategy with Surprise Special Guest

Today Pete Crowley sits down with John Eley, RB2B's video producer in a surprise appearance to talk through the value of video, and RB2B's current and future video strategyFind out morehttps://www.linkedin.com/in/retentionadam/https://www.youtube.com/@retentionadamhttps://www.rb2b.com/

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