Unf*ck My Startup
Adam Robinson
UnF*ck My Startup with Adam Robinson I launched this show because most startup content feels... sanitized. Everyone talks about the wins, but skips the part where everything almost fell apart.UnF*ck My Startup is where I get real with founders who are in the middle of building. We talk about what’s working, what’s not, and how they’re fixing it in real time. No sugarcoating—just raw, tactical conversations from people actually doing the work.Each week, I host a live webinar with a founder who’s in the thick of it. Plus, I share every podcast I guest on—because let’s be honest, I go deep on those, too.🚨 Weekly founder breakdowns 🎧 Available wherever you listen to podcasts 📹 Full video episodes every Wednesday on YouTube 🔥 Want the full archive—including guest appearances? Go to RB2B Insiders, YouTube, or wherever you get your weekly podcast.If you’re building and things feel a little messy—you’re not alone.Let’s unf*ck it, together.
Episodes
Mentioned books
Jan 22, 2025 • 58min
UnF*ck My Startup Ep. 29 - Bootstrapping to $5M with Richard Hollingsworth from Fyxer.ai
Here’s the deal: Richard Hollingsworth didn’t just build one 7-figure business—he’s done it twice.First, he bootstrapped an agency to $5M ARR. No outside funding. Just grit, strategy, and execution.Now, he’s back at it with Fyxer.ai, an AI-powered productivity tool—and he’s taking it to the same level.What’s the secret to hitting 7-figure ARR?Ask the guy who’s done it with two businesses... and two completely different models.Archie’s breaking it all down: the lessons, the challenges, and the exact playbook he uses to hit those coveted revenue numbers—no VC checks required.Find out morehttps://www.linkedin.com/in/retentionadam/https://www.youtube.com/@retentionadamhttps://www.rb2b.com/
Jan 15, 2025 • 59min
UnF*ck My Startup Ep. 27 - Hermetic.Ai and RB2B with Jesse Stein
⚡ Jet Fuel for Your Startup (and Your Brain) ⚡Ever feel like your startup needs a shot of jet fuel to break through the plateau? In this episode, we’re cutting through the noise and diving into the real hacks for scaling without burning out.We’ve got Jesse Stein on deck, a guy who knows what it takes to go from zero to unstoppable. We’re talking: 🔥 The actual mental frameworks that separate winners from wannabes 🔥 The dumb mistakes keeping your startup stuck 🔥 Why your morning coffee isn’t enough—you need a full mindset overhaulOh, and we’re kicking things off with some international vibes—shoutout to our listeners from Greece, Serbia, and Paris.🎧 Listen now and inject some jet fuel into your growth strategy before you stall out.🔹 Available on Spotify & Apple Podcasts 🔹Find out morehttps://www.linkedin.com/in/retentionadam/https://www.youtube.com/@retentionadamhttps://www.rb2b.com/
Jan 8, 2025 • 58min
UnF*ck My Startup Ep. 27 - List Based Marketing - With Jeremy Horowitz
🎯 ABM is a Waste of Time (For 99% of Startups) 🎯Everyone and their mother on LinkedIn is preaching ABM (Account-Based Marketing). But here’s the truth: 99% of startups screw it up—and most shouldn’t even be doing it in the first place.In this episode, we sit down with Jeremy Horowitz, a guy who’s scaled some of the fastest-growing Shopify apps, to break down why ABM is a massive time suck for most early-stage startups. If you're following playbooks from companies with 100+ employees and an unlimited budget, you’re already off track.We’re cutting through the noise and telling you exactly when and how ABM actually works—and when it’s just a vanity project that’ll burn your runway.🎧 Listen now before you waste another dollar on a strategy that isn’t built for your startup.🔹 Available on Spotify & Apple Podcasts 🔹Find out morehttps://www.linkedin.com/in/retentionadam/https://www.youtube.com/@retentionadamhttps://www.rb2b.com/
Dec 18, 2024 • 57min
UnF*ck My Startup Ep. 26 - Signal Stacking for Startups - How you can create a $100m ARR signal stack with a $1m ARR budget
Technical difficulties? Check. Ugly sweaters? Check. Brutal startup truths? Double check.In this holiday special, we kick things off with some classic Zoom chaos before diving deep into the biggest mistakes founders make during growth season. From team accountability to scaling nightmares, we’re breaking down why your startup isn’t hitting its numbers—and what you need to do before Q1 wipes you out.And yes, we did plan to wear ugly Christmas sweaters. One of us followed through. One of us didn’t. Guess who?🎧 Tune in now for the laughs, the lessons, and the unfiltered advice that’ll either save your startup or make you rethink everything.🔹 Available on Spotify & Apple Podcasts 🔹Find out morehttps://www.linkedin.com/in/retentionadam/https://www.youtube.com/@retentionadamhttps://www.rb2b.com/
Dec 11, 2024 • 51min
UnF*ck My Startup Ep. 25 - How to engage anonymous site visitors. - with Florian Tatulia
You know what’s worse than a startup that fails? A startup that almost makes it—because that’s where the real pain is. In this episode, we dive headfirst into the raw, unfiltered reality of scaling your business, the mental gymnastics of leadership, and why your biggest problem is probably YOU.We’re talking cold plunges, bad shirts, and the real reason your company isn’t growing like it should. No fluff. No B.S. Just the straight-up truth that will either set you free or piss you off (or both).🎧 Tune in now and UnF*ck Your Startup before it’s too late.🔹 Available on Spotify & Apple Podcasts 🔹Find out morehttps://www.linkedin.com/in/retentionadam/https://www.youtube.com/@retentionadamhttps://www.rb2b.com/
10 snips
Dec 3, 2024 • 58min
Unf*ck My Startup EP. 24 - Spray and pray outbound doesn't work anymore ... What now? - With Diana Ross
Diana Ross, a lean SaaS sales expert, transformed Maropost and Retention.com into multi-million dollar successes as their sole salesperson. She discusses why the old 'spray and pray' outbound method is outdated and shares her insights on effective sales strategies for startups. Diana emphasizes the importance of understanding your Ideal Customer Profile and the shifting landscape towards personalized outreach. Her approach reveals that one dedicated seller can achieve over $10M ARR, defying the belief that a large team is necessary.
Nov 19, 2024 • 54min
Unf*ck My Startup EP. 23 - SEO for B2B with Eric Siu
Eric Siu, who has done SEO and paid ads for Amazon, Uber, and Nordstrom told me what he would do in SEO today if he was a $1m ARR SaaS.And what he said shocked me.It didn’t involve building a single backlink.It didn’t involve hiring an army of content writers.It wasn’t creating tens of thousands of spamming pages with AI.It’s a secret that has been around forever … and ANY startup founder can start doing it.It’s something that I’ve decided to tap into with RB2B, and seen major impact.And it’s something we’re doing - albeit in a very different way - at Retention.com.Want to find out how to win in SEO in 2025?will spill all of his secrets...And you’ll walk away with SEO tactics that you can put into practice NOW.Find out morehttps://www.linkedin.com/in/retentionadam/https://www.youtube.com/@retentionadamhttps://www.rb2b.com/
Nov 12, 2024 • 57min
Unf*ck My Startup EP. 22 - Boomerang Bootstrapper Aye Moah
When Aye Moah moved to the U.S. from Burma in 2001, she didn’t know English…But by 2010, she co-founded Boomerang, an email productivity company she’s bootstrapped all the way to $10M ARR.That is a story that I want to hear ... and I'm guessing you do, too.Register now to join me on Tuesday.Trust me—you don’t want to miss this one.Don’t miss this one.https://www.rb2b.comhttps://www.Retention.comhttps://www.linkedin.com/in/ayemoah/https://www.linkedin.com/company/baydinhttps://www.linkedin.com/in/retentionadam https://events.rb2b.com/webinarFind out morehttps://www.linkedin.com/in/retentionadam/https://www.youtube.com/@retentionadamhttps://www.rb2b.com/
11 snips
Nov 5, 2024 • 56min
UnF*ck My Startup EP. 21 - Founder Brand Creation with Dave Gerhardt
Dave Gerhardt, a marketer and author of 'Founder Brand,' shares insights on the importance of personal branding for founders. He reveals how building a strong founder brand has driven his success, helping a company achieve $1M ARR in just 16 weeks. The conversation covers innovative marketing strategies, the synergy between branding and freemium models, and the significance of social media for traffic generation. They also emphasize crafting authentic content and engaging audiences to create a unique identity in the competitive startup landscape.
Oct 29, 2024 • 57min
UnF*ck My Startup EP. 20 - The perils of funding and the bootstrapped alternative - with Nathan Latka
Nathan Latka joins us, and shows deep insights of his business, and the power of bootstrapping over the failures of rasing fundinghttps://www.rb2b.comhttps://www.Retention.com https://www.linkedin.com/innathanlatka https://www.linkedin.com/in/retentionadam/retentionadam Find out morehttps://www.linkedin.com/in/retentionadam/https://www.youtube.com/@retentionadamhttps://www.rb2b.com/
