
Unf*ck My Startup
UnF*ck My Startup with Adam Robinson I launched this show because most startup content feels... sanitized. Everyone talks about the wins, but skips the part where everything almost fell apart.UnF*ck My Startup is where I get real with founders who are in the middle of building. We talk about what’s working, what’s not, and how they’re fixing it in real time. No sugarcoating—just raw, tactical conversations from people actually doing the work.Each week, I host a live webinar with a founder who’s in the thick of it. Plus, I share every podcast I guest on—because let’s be honest, I go deep on those, too.🚨 Weekly founder breakdowns 🎧 Available wherever you listen to podcasts 📹 Full video episodes every Wednesday on YouTube 🔥 Want the full archive—including guest appearances? Go to RB2B Insiders, YouTube, or wherever you get your weekly podcast.If you’re building and things feel a little messy—you’re not alone.Let’s unf*ck it, together.
Latest episodes

Sep 24, 2024 • 1h 1min
UnF*ck My Startup 15 Funding and Running a Lean High Revenue Company - Santosh Sharan and Amit Vasudev
Amit Vasudev is the co-founder of Clearbit, a data company Hubspot bought for $150 million in 2023. Amit now believes VC is dead, even though he runs a VC firm.Between them, Amit and Santosh are responsible for some of the most remarkable success stories in data startups.Listen and as they share their highest-value lessons about funding and running a lean, high-revenue company, what they wish they knew in the early stages of their companies, and highlight decisions that were standard operating procedure in 2020, but could be deadly in 2024.Find out morehttps://www.linkedin.com/in/retentionadam/https://www.youtube.com/@retentionadamhttps://www.rb2b.com/

Sep 17, 2024 • 58min
UnF*ck My Startup EP. 14 Why you shouldn't create a category in early stage start-ups with Anthony Kennaada
Find out morehttps://www.linkedin.com/in/retentionadam/https://www.youtube.com/@retentionadamhttps://www.rb2b.com/

Sep 10, 2024 • 56min
UnF*ck My Startup EP. 13 What Alina Vandenberghe would be doing if she was a $1m ARR startup
WATCH ON YOUTUBELast week I had dinner with Alina Vandenberghe, CEO of $30m ARR Chili Piper. I asked her what is working for Chili Piper TODAY that she would be doing if she was a $1m ARR startup. Her response shocked me:It wasn’t running LinkedIn Thought Leadership AdsIt wasn’t setting up an automated SDRIt didn’t involve ClayIt was an old-school tactic that ANYBODY can do.Something she’s been doing every month for the last 9 years.Want to know find out how Alina got Chili Piper to $30m ARR?And what’s working for them TODAY?Join Alina and I where she'll spill all her secrets and you'll walk away with tactics you can put into practice NOW.Find out morehttps://www.linkedin.com/in/retentionadam/https://www.youtube.com/@retentionadamhttps://www.rb2b.com/

Sep 3, 2024 • 60min
UnF*ck My Startup EP 12. - The big debate: VC vs BOOTSTRAPPING - Adam Robinson and Mark Kosoglow
WATCH ON YOUTUBEMark Kosoglow joins Pete and Adam in a Debate about the fundamentals of VC fundraising, VS. Bootstrapping your company.Find out morehttps://www.linkedin.com/in/retentionadam/https://www.youtube.com/@retentionadamhttps://www.rb2b.com/

Sep 2, 2024 • 32min
What's Next in Person Identification - Better Business Building - Adem Manderovic
On the Better Business Building with Adem Manderovic, I get a chance to talk about my founder brand journey, the power of organic social media, the power of video, and my journey making multiple million AAR companies.We interview business leaders from all shapes of life, finding what makes them tick, so you don't have to. With what started as an idea that B2B podcasting would become highly prevalent, has grown into so much more. Now played in 76 countries. Forever grateful. ---From bootstrapping startups from 0-$10M three times… to what you see today with the call it as it is attitude carving your linkedin feed my next guest has all but redefined the category in which he finds himself.Taking on some of the global heavyweights is no mean feat.But to come up time and time again as the victor means this person exemplifies what it is to when, and the matter which you need to do it.Speaking with @Adam Robinson CEO retention.com and RB2B For episode 93 BBB - 🎙 Podcast - Adem Manderovic We get into more of the backstory of what he saw when others didn’t, and how he was able to capitalise on the way things should have been delivered from the outset.We touch on whats possibly next, and will Saas lean into other industry norms.Whether you sit on the spectrum of wanting to do better with less, this is not one to miss.#BBB#Podcast#AdamRobinson#Retention.com#RB2B#ClosedCircuitSelling#CROFind out morehttps://www.linkedin.com/in/retentionadam/https://www.youtube.com/@retentionadamhttps://www.rb2b.com/

Sep 1, 2024 • 55min
EO 360°- Dave Will | On Fast Startup Growth
I get to sit down with the Great Dave Will, on the EO 360° Podcast and discuss my growth of my three companies over my career, and how I learned to bootstrap and take my companies to multi million ARR in short periods of time. Below is a description of the EO 360° podcast and my episode:--EO 360°, a podcast by Entrepreneurs’ Organization, explores entrepreneurship with a wide perspective, moving beyond business to those insights not often shared by high-profile thought leaders.Host and serial entrepreneur, Dave Will, leads in-depth interviews, whose featured guests include: Gazelles founder and CEO, Verne Harnish; popular podcast host and founder of Genius Network, Joe Polish; award-winning entrepreneur, Zahra Al-Harazi; and more. Tune into this top podcast made by entrepreneurs, for entrepreneurs.Learn more about Entrepreneurs’ Organization, the leading peer-to-peer network exclusively for entrepreneurs.Adam Robinson is the CEO and founder of Retention.com. Having started his career as a finance professional at Lehman Brothers, Adam later transitioned into tech at the start of the 2008 financial crisis. He co-founded Robly, an email marketing company, bringing revenue to $5M in two years due to his innovative approach and extreme focus on satisfying the customer. Following an 8-figure exit from Robly, Adam founded GetEmails in 2019, which would later be rebranded to Retention.com. Today, Retention.com boasts $23 million ARR within four and a half years by leveraging state-of-the-art identity resolution and first-party data strategies to achieve their unparalleled marketing success.Find out morehttps://www.linkedin.com/in/retentionadam/https://www.youtube.com/@retentionadamhttps://www.rb2b.com/

Sep 1, 2024 • 58min
Fireside Chat with Ayhan Isaacs
I got a chance to sit down with Ayhan Isaacs and discuss the value of transitioning from Wallstreet to becoming a serial entrepreneur over the course of my career, bringing multiple companies to multiple ARR all while bootstrapped: Check out what FI had to say below: Adam Robinson, Founder and CEO of Retention.com and RB2B, has bootstrapped his company to $22M ARR in just four years. Passionate about building in public and crafting immersive community experiences through video, Adam’s unique approach and entrepreneurial insights make him a sought-after speaker and industry leader.To learn everything you need to know about the Founder Institute, visit https://linktr.ee/founderinstituteFor insights into what makes a great startup founder, subscribe to our newsletter: https://fi.co/subscribeJoin us to learn from Adam Robinson, Founder and CEO of Retention.com, as he discusses his journey to $22M ARR in this Fireside Chat. Discover his innovative methods for identifying anonymous website visitors, pushing their LinkedIn profiles to Slack, and creating immersive community experiences. This event is ideal for entrepreneurs looking for proven strategies to grow and engage their audience. Register now to gain invaluable insights and practical tips.Featured Expert:Adam Robinson - Founder/CEO of Retention.com and RB2B.: Adam Robinson is the innovative Founder and CEO of Retention.com and RB2B. RB2B revolutionizes business operations by helping companies identify anonymous website visitors and seamlessly pushing their LinkedIn profiles to Slack channels, all for free. Under Adam's leadership, Retention.com has impressively bootstrapped to $22 million in annual recurring revenue (ARR) within just four years. An avid content creator on LinkedIn, Adam is passionate about building in public and crafting immersive community experiences, primarily through video. His unique approach and entrepreneurial insights make him a sought-after speaker and industry leader.Find out morehttps://www.linkedin.com/in/retentionadam/https://www.youtube.com/@retentionadamhttps://www.rb2b.com/

Sep 1, 2024 • 53min
Creators Journey with Adam Kitchen | $0-1M ARR SAAS in just 16 weeks with founder-led content!
Adam Kitchen Hosted a great episode of Creator's Journey featuring yours truly. I get a chance to discuss one of my favorite topics building founder brand through organic social media. I have utilized Linkedin to grow my audience, and help bootstrap two companies to muliple million ARR. Check out what Adam Says below:Unless you've lived under a rock, you'll have seen RB2B set LinkedIn ablaze in the last 6 months with their content-led GTM play.In our first episode of Creator Journeys, we'll sit down with CEO Adam Robinson to discuss:*Why he spends over 75% of his week as a CEO creating content*The investment he's making in video content as a long-term moat*The 12-month process to achieving "content-market fit" and how he landed upon exponential growth once he found his positioning (and how you can fast-track yours)*How he plans to use his personal brand as leverage in the future________________Subscribe to my Newsletter to learn the strategies the world's best creators use to build & monetise their audiences: https://adamkitchen.ck.pageWant to build a content engine that scales your personal brand and generates inbound leads for your business? Take my 90-day content challenge: https://www.adamkitchen.co/Find out morehttps://www.linkedin.com/in/retentionadam/https://www.youtube.com/@retentionadamhttps://www.rb2b.com/

Sep 1, 2024 • 52min
Exit 5 Podcast - | Creating Irresistible LinkedIn Posts, Creating Real-Time Feedback Loops, and What It Means To Be Authentic with Adam Robinson, CEO of Retention.com
I got a chance to talk with Dave Gerhardt on the Exit 5 Podcast. An amazing podcast where Dave deep dives in to the the aspects of modern B2B marketing that are often left unspoken about! We had anazming talk on my personal brand, my linkedin, and how Content Market Fit is everything these days Below is a description of his podcast and what we cover in the episode: Dave Gerhardt (Founder of Exit Five, former CMO) and guests help you grow your career in B2B marketing. Episodes include conversations with CMOs, marketing leaders, and subject matter experts across all aspects of modern B2B marketing: planning, strategy, operations, ABM, demand gen., product marketing, brand, content, social media, and more. Join 4,400+ members in our private community at exitfive.com.Dave sits down with Adam Robinson, CEO of Retention.com, to go behind the scenes on how he creates so much killer content on LinkedIn and has used his platform to scale not one, but two start ups to over $1m in ARR. Adam and Dave cover:Adam’s focus on creating engaging content that’s authenticUsing LinkedIn’s quick feedback loops to refine your marketing strategyThe patience required to achieve successful content market fitFind out morehttps://www.linkedin.com/in/retentionadam/https://www.youtube.com/@retentionadamhttps://www.rb2b.com/

Aug 27, 2024 • 57min
UnF*ck My Startup EP. 11 - Reigniting Outbound with Jason Bay
WATCH ON YOUTUBEWe’re all STRUGGLING with outbound right now.Why?1/ Predictable Revenue playbook died in 20232/ Response rates to cold outreach have plummeted3/ Nothing that worked 24mo ago is still working nowI invited Jason Bay from Outbound Squad to Inbound-Led Outbound LIVE this week to talk to us about what we’re supposed to be doing as early stage SaaS founders and Growth Leaders to get outbound going again.Jason is going to share 5 tactics that are working TODAY for early-stage SaaS companies.We’ll talk about:1/ Things you can do that your larger competitors simply CAN’T2/ Warm outreach strategies - that you can automate - that large players are not doing yet (not talking about RB2B here)3/ How cold calling works today - the tech, connect rate data, and when and how to add the phone to your sales machineYou aren’t going to want to miss this one!Join me, Santosh, and Jason tomorrow to talk outbound tactics and your outbound sales machine!Find out morehttps://www.linkedin.com/in/retentionadam/https://www.youtube.com/@retentionadamhttps://www.rb2b.com/