Unf*ck My Startup

Adam Robinson
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Sep 1, 2024 • 55min

EO 360°- Dave Will | On Fast Startup Growth

I get to sit down with the Great Dave Will, on the EO 360° Podcast and discuss my growth of my three companies over my career, and how I learned to bootstrap and take my companies to multi million ARR in short periods of time. Below is a description of the EO 360° podcast and my episode:--EO 360°, a podcast by Entrepreneurs’ Organization, explores entrepreneurship with a wide perspective, moving beyond business to those insights not often shared by high-profile thought leaders.Host and serial entrepreneur, Dave Will, leads in-depth interviews, whose featured guests include: Gazelles founder and CEO, Verne Harnish; popular podcast host and founder of Genius Network, Joe Polish; award-winning entrepreneur, Zahra Al-Harazi; and more. Tune into this top podcast made by entrepreneurs, for entrepreneurs.Learn more about Entrepreneurs’ Organization, the leading peer-to-peer network exclusively for entrepreneurs.Adam Robinson is the CEO and founder of Retention.com. Having started his career as a finance professional at Lehman Brothers, Adam later transitioned into tech at the start of the 2008 financial crisis. He co-founded Robly, an email marketing company, bringing revenue to $5M in two years due to his innovative approach and extreme focus on satisfying the customer. Following an 8-figure exit from Robly, Adam founded GetEmails in 2019, which would later be rebranded to Retention.com. Today, Retention.com boasts $23 million ARR within four and a half years by leveraging state-of-the-art identity resolution and first-party data strategies to achieve their unparalleled marketing success.Find out morehttps://www.linkedin.com/in/retentionadam/https://www.youtube.com/@retentionadamhttps://www.rb2b.com/
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Sep 1, 2024 • 58min

Fireside Chat with Ayhan Isaacs

I got a chance to sit down with Ayhan Isaacs and discuss the value of transitioning from Wallstreet to becoming a serial entrepreneur over the course of my career, bringing multiple companies to multiple ARR all while bootstrapped: Check out what FI had to say below: Adam Robinson, Founder and CEO of Retention.com and RB2B, has bootstrapped his company to $22M ARR in just four years. Passionate about building in public and crafting immersive community experiences through video, Adam’s unique approach and entrepreneurial insights make him a sought-after speaker and industry leader.To learn everything you need to know about the Founder Institute, visit https://linktr.ee/founderinstituteFor insights into what makes a great startup founder, subscribe to our newsletter: https://fi.co/subscribeJoin us to learn from Adam Robinson, Founder and CEO of Retention.com, as he discusses his journey to $22M ARR in this Fireside Chat. Discover his innovative methods for identifying anonymous website visitors, pushing their LinkedIn profiles to Slack, and creating immersive community experiences. This event is ideal for entrepreneurs looking for proven strategies to grow and engage their audience. Register now to gain invaluable insights and practical tips.Featured Expert:Adam Robinson - Founder/CEO of Retention.com and RB2B.: Adam Robinson is the innovative Founder and CEO of Retention.com and RB2B. RB2B revolutionizes business operations by helping companies identify anonymous website visitors and seamlessly pushing their LinkedIn profiles to Slack channels, all for free. Under Adam's leadership, Retention.com has impressively bootstrapped to $22 million in annual recurring revenue (ARR) within just four years. An avid content creator on LinkedIn, Adam is passionate about building in public and crafting immersive community experiences, primarily through video. His unique approach and entrepreneurial insights make him a sought-after speaker and industry leader.Find out morehttps://www.linkedin.com/in/retentionadam/https://www.youtube.com/@retentionadamhttps://www.rb2b.com/
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Sep 1, 2024 • 53min

Creators Journey with Adam Kitchen | $0-1M ARR SAAS in just 16 weeks with founder-led content!

Adam Kitchen Hosted a great episode of Creator's Journey featuring yours truly. I get a chance to discuss one of my favorite topics building founder brand through organic social media. I have utilized Linkedin to grow my audience, and help bootstrap two companies to muliple million ARR. Check out what Adam Says below:Unless you've lived under a rock, you'll have seen RB2B set LinkedIn ablaze in the last 6 months with their content-led GTM play.In our first episode of Creator Journeys, we'll sit down with CEO Adam Robinson to discuss:*Why he spends over 75% of his week as a CEO creating content*The investment he's making in video content as a long-term moat*The 12-month process to achieving "content-market fit" and how he landed upon exponential growth once he found his positioning (and how you can fast-track yours)*How he plans to use his personal brand as leverage in the future________________Subscribe to my Newsletter to learn the strategies the world's best creators use to build & monetise their audiences: https://adamkitchen.ck.pageWant to build a content engine that scales your personal brand and generates inbound leads for your business? Take my 90-day content challenge: https://www.adamkitchen.co/Find out morehttps://www.linkedin.com/in/retentionadam/https://www.youtube.com/@retentionadamhttps://www.rb2b.com/
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Sep 1, 2024 • 52min

Exit 5 Podcast - | Creating Irresistible LinkedIn Posts, Creating Real-Time Feedback Loops, and What It Means To Be Authentic with Adam Robinson, CEO of Retention.com

I got a chance to talk with Dave Gerhardt on the Exit 5 Podcast. An amazing podcast where Dave deep dives in to the the aspects of modern B2B marketing that are often left unspoken about!  We had anazming talk on my personal brand, my linkedin, and how Content Market Fit is everything these days Below is a description of his podcast and what we cover in the episode: Dave Gerhardt (Founder of Exit Five, former CMO) and guests help you grow your career in B2B marketing. Episodes include conversations with CMOs, marketing leaders, and subject matter experts across all aspects of modern B2B marketing: planning, strategy, operations, ABM, demand gen., product marketing, brand, content, social media, and more. Join 4,400+ members in our private community at exitfive.com.Dave sits down with Adam Robinson, CEO of Retention.com, to go behind the scenes on how he creates so much killer content on LinkedIn and has used his platform to scale not one, but two start ups to over $1m in ARR. Adam and Dave cover:Adam’s focus on creating engaging content that’s authenticUsing LinkedIn’s quick feedback loops to refine your marketing strategyThe patience required to achieve successful content market fitFind out morehttps://www.linkedin.com/in/retentionadam/https://www.youtube.com/@retentionadamhttps://www.rb2b.com/
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Aug 27, 2024 • 57min

UnF*ck My Startup EP. 11 - Reigniting Outbound with Jason Bay

WATCH ON YOUTUBEWe’re all STRUGGLING with outbound right now.Why?1/ Predictable Revenue playbook died in 20232/ Response rates to cold outreach have plummeted3/ Nothing that worked 24mo ago is still working nowI invited Jason Bay from Outbound Squad to Inbound-Led Outbound LIVE this week to talk to us about what we’re supposed to be doing as early stage SaaS founders and Growth Leaders to get outbound going again.Jason is going to share 5 tactics that are working TODAY for early-stage SaaS companies.We’ll talk about:1/ Things you can do that your larger competitors simply CAN’T2/ Warm outreach strategies - that you can automate - that large players are not doing yet (not talking about RB2B here)3/ How cold calling works today - the tech, connect rate data, and when and how to add the phone to your sales machineYou aren’t going to want to miss this one!Join me, Santosh, and Jason tomorrow to talk outbound tactics and your outbound sales machine!Find out morehttps://www.linkedin.com/in/retentionadam/https://www.youtube.com/@retentionadamhttps://www.rb2b.com/
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Aug 20, 2024 • 58min

UnF*ck My Startup EP. 10 - A Fully Transparent Look in to the RB2B LinkedIn Ad Account (Starring Pete Crowley)

WATCH ON YOUTUBE Join host Pete Crowley (RB2B Head of Growth) and Ali and Alex from Understory as they reveal everything inside the RB2B LinkedIn Ad Account.They’ll show you:The posts we’re boostingThe segments we’re targetingAll of our metrics - CPC, cost-per-free-signup, etc.They’ll talk about what’s working and what’s not, and how you can get started with your first Thought Leadership ad.You won’t want to miss this week!Find out morehttps://www.linkedin.com/in/retentionadam/https://www.youtube.com/@retentionadamhttps://www.rb2b.com/
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Aug 13, 2024 • 48min

UnF*ck My Startup EP. 9 - Robb Clarke and AI Support

WATCH ON YOUTUBERB2B has around 2,800 interactions with our support content, chats, and emails every week.Here’s are some crazy stats:17,445 free users (who need support)658 Paying Customers$2.2m ARR, 60% m-o-m growth rate2,800 Support Interactions2.8% involve a human being93% CSAT (satisfaction score)Guess how many people we currently have in this operation?ONE PERSON...  ROBB... BY HIMSELF.Robb is going to teach you:1/ The tools he uses2/ The workflows he’s set up3/ When AI gets involved (and when it doesn’t)PDF of Robb's Slides: https://bit.ly/R2B2-slides--https://www.rb2b.comhttps://www.Retention.com  / ssharan      / retentionadam      / robbclarke  Find out morehttps://www.linkedin.com/in/retentionadam/https://www.youtube.com/@retentionadamhttps://www.rb2b.com/
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Aug 6, 2024 • 1h 3min

UnF*ck My Startup EP. 8 - Privay Debate

WATCH ON YOUTUBEFour months ago Clark Barron gave me a very public bitch slapping, open handed, right across the face.This Tuesday he's coming in Inbound-Led Outbound live.His basic accusation was that I am a scumbag for enabling RB2B for legal use in the US by US companies.He says that it exploits a "legal loophole" (not true) and that I should adhere to GDPR even though I don't live in Europe and neither do our data subjects.Here's the post if you want to read it.  / clarkbarron_infosec-b2bmarketing-cybersecu...  I want our audience to hear his side of the story, and after you hear it, if you don't want to use RB2B, I want you to not use RB2B.I am all about free speech and I want everybody to understand both sides of the privacy argument.We'll talk about:Why Clark thinks RB2B is terrible from a privacy standpointWhether or not company-level ID is any betterWhat he thinks the future of privacy looks likeYou aren't going to miss this one ...I'm obviously the polar opposite of everything Clark thinks, which always makes for a great show.Find out morehttps://www.linkedin.com/in/retentionadam/https://www.youtube.com/@retentionadamhttps://www.rb2b.com/
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Jul 31, 2024 • 57min

UnF*ck My Startup EP. 7 - EpisodeUser-Generated Content with with Bruno Estrella & Ryan Babenzien

WATCH ON YOUTUBE Bruno Estrella & Ryan Babenzien join us to discuss the intricate in's and out's of User-Generated Content from their own experience with Jolie and Clay. --https://www.rb2b.comhttps://www.Retention.comhttps://jolieskinco.com/https://www.clay.com/?utm=lihttps://www.linkedin.com/in/ssharan/https://www.linkedin.com/in/retentionadam/https://www.linkedin.com/in/brunoestrella/https://www.linkedin.com/in/ryanbabenzien/Find out morehttps://www.linkedin.com/in/retentionadam/https://www.youtube.com/@retentionadamhttps://www.rb2b.com/
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Jul 23, 2024 • 60min

UnF*ck My Startup EP. 6 - Personal Branding with Jessica Zweig

WATCH ON YOUTUBEI get asked all the time "how do I get started with personal brand? I know absolutely NOITHING" Jessica is the founder of SimplyBe ... a personal branding agency. All they do is get people started, and she can explain the best places to start, what types of agency services are available, and what works the best in what scenario.--https://www.rb2b.comhttps://www.Retention.comhttps://jessicazweig.com/https://www.linkedin.com/in/ssharan/https://www.linkedin.com/in/retentionadam/https://www.linkedin.com/in/jessicazweig/Find out morehttps://www.linkedin.com/in/retentionadam/https://www.youtube.com/@retentionadamhttps://www.rb2b.com/

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