UnF*ck My Startup Ep. 33 - The Secret to Scaling to $1B Without a Sales Team | Wes Bush

💰 How Wes Bush Scaled PLG to $1B+ in Self-Serve Revenue 💰

If you’re still thinking Product-Led Growth (PLG) = "just add a free trial", you’re already behind. We’re sitting down with Wes Bush, the guy who literally wrote the book on PLG, to break down how to scale to $1B+ without a massive sales team.

🔥 Here’s what we cover:
 ✅ What PLG actually means (and why most people get it dead wrong)
✅ The 5 key questions to decide if PLG is right for your startup
✅ Why 97% of B2B buyers prefer self-service—and how to adapt fast
✅ The secret to designing a free offer that actually converts
✅ Founder-led sales vs. PLG—when to use which strategy

If you’re serious about scaling efficiently, this might be the most valuable conversation you’ll ever hear.

🎧 Listen now and UnF*ck Your Startup.

🔹 Available on Spotify & Apple Podcasts 🔹

Find out more
https://www.linkedin.com/in/retentionadam/
https://www.youtube.com/@retentionadam
https://www.rb2b.com/