Unf*ck My Startup

This week on UnF*ck My Start Up, we brought in the best-dressed man on LinkedIn — Emir Atli, CRO of HockeyStack.Emir breaks down how the smartest SaaS teams are using content, brand, and personal voice to generate real pipeline — without acting like a spammy leadgen bro. We talk playbooks, demand levers, and what founders need to understand before they hit scale.If you think brand doesn’t close deals, this one’s going to change your religion.Timestamps: 01:10 – The LinkedIn flywheel: why content > cold outbound 08:45 – Building a content-led revenue org 14:30 – Why most SaaS teams aren’t even tracking what matters 19:50 – Balancing personal brand vs. company voice 25:40 – The hidden power of founder-led distribution 32:15 – Where demand actually comes from in 2025🎥 Full episode on YouTube: https://www.youtube.com/live/_ZK7wgkHuG4 🔗 Connect with Emir: https://www.linkedin.com/in/emircatli/ 🔗 Check out HockeyStack: https://www.hockeystack.com/Find out morehttps://www.linkedin.com/in/retentionadam/https://www.youtube.com/@retentionadamhttps://www.rb2b.com/

Eric Siu (CEO of Single Grain and co-host of Marketing School with Neil Patel) joins UnF*ck My Start Up to deliver a marketing reality check.We dig into what’s actually working in B2B SaaS — and torch the tactics that should’ve been buried with Flash player. SEO? Dead. ABM? Evolving. Founder brand? Mandatory.This episode is a playbook for marketers who are done wasting budget on channels that don’t convert.Timestamps: 00:45 – Why SEO isn’t what it used to be 07:30 – The marketing strategy top SaaS companies are using right now 13:10 – Building a founder brand that doesn’t suck 18:50 – ABM that works without spamming LinkedIn 24:20 – Eric’s top channel bets for 2025 31:00 – The hidden cost of stale marketing tactics🎥 Watch the full episode on YouTube: https://www.youtube.com/live/_ZK7wgkHuG4 🔗 Connect with Eric: https://www.linkedin.com/in/ericosiu/Find out morehttps://www.linkedin.com/in/retentionadam/https://www.youtube.com/@retentionadamhttps://www.rb2b.com/

Unf*ck My Startup: Jason Bay Returns Last year, this episode broke our inbox. Jason Bay was that good. So we brought him back.Jason’s the guy behind sales orgs at ZoomInfo and Gong. He’s trained over 1,000 reps. And he breaks down outbound like a damn scientist — no fluff, no bro-hacks, just frameworks that print pipeline.If you're tired of guessing what works in outbound, start here.What we get into: – The new 3-message cold outreach framework that’s winning in 2025 – How to make AI your sidekick, not your spam cannon – The problem with most follow-up sequences (and how to fix them) – Why “personalization” is a trap if you don’t do this firstWatch the full episode on YouTube https://www.youtube.com/@rb2bTry RB2B — because traffic without pipeline is just a vanity metric If you’re getting site traffic and not booking meetings, RB2B is the fix. https://www.rb2b.comYes, the ridiculous t-shirt offer is still live Our CEO’s face. Giant. On your back. https://rb2bswag.itemorder.com/shop/home/ Use code: SHIRTDROP (US only)Jason Bay on LinkedIn https://www.linkedin.com/in/jasondbayWeekly drops. Zero filler. Real tactics. Subscribe. Share it with your sales team. Unf*ck your startup.Find out morehttps://www.linkedin.com/in/retentionadam/https://www.youtube.com/@retentionadamhttps://www.rb2b.com/

Welcome to Unf*ck My Startup Not another sales podcast. Not another playbook dump. This is raw, live, no-fluff SaaS therapy — for founders, by founders.This week: Scott Leese.6x sales leader5x founder3x author12 unicorns$25M ARR whispererScott’s helped more startups scale than your favorite sales bro has LinkedIn posts. He’s here to break down what’s actually working — and what’s killing your momentum.What we get into: – Why early GTM fails (and how to stop lighting budget on fire) – The “next hire” myth that’s stalling your growth – Fractional CROs: cheat code or crutch? – Building sales orgs that don’t implode at Series AWatch the live replay (with visuals + bonus chaos): https://www.youtube.com/@rb2bWant to see what RB2B actually does? Turn anonymous traffic into pipeline (real case studies): https://www.rb2b.comClaim your free “Ugly Mug” T-shirt (while it lasts): https://rb2bswag.itemorder.com/shop/home/ Use code: SHIRTDROP (US shipping only)Stalk Scott Leese: https://www.linkedin.com/in/scottleeseNew episodes drop weekly. Subscribe, steal the playbook, unf*ck your startup.Find out morehttps://www.linkedin.com/in/retentionadam/https://www.youtube.com/@retentionadamhttps://www.rb2b.com/

This week on Unf*ck My Startup: We had a last-minute guest swap, but trust me—Taylor Haren delivered.He’s the cold email assassin behind one of the fastest-growing campaigns we’ve ever seen: Fixer went from $1M to $10M ARR in 6 months, almost entirely from outbound.We break down the exact emails, the setup, the send logic, and the secrets behind 4 million emails a month that actually work.Here’s how it goes down:00:00 – Why Taylor’s back (and what’s changed since last time) 01:15 – The Fixer campaign: $1M → $10M ARR in 6 months 04:40 – 4M emails/month: what scaling cold outbound actually looks like 08:30 – Why your cold email sucks (and how to unf*ck it) 15:00 – Subject lines, call to actions, and the art of not sounding like a bot22:10 – Deliverability secrets (that keep your domain off every blacklist)29:00 – Infrastructure walkthrough: domains, sends, rotation38:45 – Real-time teardown: breaking down copy that converts 49:00 – Cold email that earns trust, not eye-rollsYou want pipeline? Here’s the blueprint.If you think cold email is dead, you’re doing it wrong. Let Taylor show you how it’s done.Find out morehttps://www.linkedin.com/in/retentionadam/https://www.youtube.com/@retentionadamhttps://www.rb2b.com/

🎙️ Special Episode: My $70M Exit Collapsed Days Before SigningHey everyone, Adam Robinson here.I recently joined Sam Parr and Harry Morton on the Moneywise podcast to share the unfiltered story of how a $70 million exit deal for my company fell apart just days before signing. We delved into the financial missteps I made—like prematurely spending millions on land, crypto, and a new mortgage—and the unexpected 60% tax bill that followed. More importantly, we discussed how this near-disaster became a turning point, leading to a more disciplined approach to building wealth and a company now generating $25 million ARR with $1 million in monthly profit.It's a candid conversation about the highs and lows of entrepreneurship, the dangers of counting your chickens before they hatch, and the resilience required to bounce back.🎧 Listen to the full episode here: Moneywise Podcast – My $70M Exit Collapsed Days Before SigningFind out morehttps://www.linkedin.com/in/retentionadam/https://www.youtube.com/@retentionadamhttps://www.rb2b.com/

This week on Unf*ck My Startup: We brought in the guy everyone pretends to be—Nathan Barry. No VC fairy dust. No growth hacks. Just a dude who built a $40M+ ARR company (ConvertKit → now Kit) by actually doing the work and giving a sh*t about creators.We get into why most founders are LARPing as CEOs… and how Nathan scaled a real business without selling his soul.Here's how it goes down:00:00 – Who the fck is Nathan Barry (and why I care) 03:40 – From $0 to Kit: how ConvertKit became the creator platform 08:10 – Why he turned down VC cash (and never looked back) 14:25 – How to go from solo builder to actual CEO 21:00 – The underrated power of building with, not for, your audience 26:15 – Community vs competition: the mindset shift that matters 33:50 – Playing startup vs. building a business (you know who you are) 39:10 – Nathan’s no-bullsht advice for founders who want to scale and stay saneReal talk. Real founder. Real revenue.If you’re tired of startup fantasty—this one’s for you.Find out morehttps://www.linkedin.com/in/retentionadam/https://www.youtube.com/@retentionadamhttps://www.rb2b.com/

🎙️ The Cold Email Doctor is IN: How to Outbound Like a Pro in 2025 ❄️💉Everyone wants to know: What’s still working in cold email? And this week, we brought in the guy who’s got more data than anyone else in the game—Vaibhav Namburi, founder of Smartlead and a certified beast when it comes to cold outreach.He’s not just running a $20M+ ARR bootstrapped SaaS company—he’s rewriting the rules of outbound with actual results, not recycled LinkedIn takes.🔥 In this episode, we dig into:Why your emails are landing in spam (and how to fix it)The new rules for subject lines, links, and copy in 2025How to beat enterprise spam filters (yes, even at Nike or Apple)The real reason your deliverability sucks—and how AI can helpHow Smartlead sends thousands of emails that actually hit inboxesWe also bring audience members on live and dissect their outbound strategies—real emails, real advice, no fluff.💥 If you want your leads to actually see your emails, book more meetings, and not burn your domain to the ground… This is the episode you’ve been waiting for.🎧 Listen now and let's unf*ck your cold outreach—once and for all.🔹 Available on Spotify & Apple Podcasts 🔹Find out morehttps://www.linkedin.com/in/retentionadam/https://www.youtube.com/@retentionadamhttps://www.rb2b.com/

🎙️ How I Bootstrapped to $14M Profit and Found Real Product Market FitMost founders are chasing Series A headlines. I’m chasing $14M a year in actual profit.I joined The Product Market Fit Podcast to talk about how I went from stuck at $3M ARR with a dying product... to launching Retention.com, hitting escape velocity, and scaling RB2B to nearly $5M ARR in under a year—all with a 5-person team.🚨 We cover everything I wish someone had told me years ago:Why “fake” product market fit is killing your startupThe brutal truth about raising at 50x revenueHow I built a profitable SaaS by solving a problem no one else was touchingWhy most cold outbound is dead—and what’s working nowThe only 2 things you should do before you get unsolicited referralsHow I’m using founder-led content (not spam) to dominate B2BThis one’s raw, real, and loaded with founder therapy. If you’re anywhere between $0 and $10M ARR—and trying to figure out what actually moves the needle—listen to this.🎧 Available now on Spotify & Apple PodcastsFind out morehttps://www.linkedin.com/in/retentionadam/https://www.youtube.com/@retentionadamhttps://www.rb2b.com/

422 people showed up expecting chaos—and got a sales masterclass instead.This week on Unf*ck My Startup:Kevin Dorsey literally Ubers in from the airport and delivers goldA surprise founder gets called off the bench to pitch LIVE20+ demos booked on the spotAdam and Pete try (and fail) not to roast Rick RubinIf you sell anything, manage sellers, or are building a company in public—this is your blueprint. It’s gritty, chaotic, and weirdly inspiring.👇 Watch it. Steal from it. Share it with your team.#KevinDorsey #StartupSales #UnfuckMyStartup #LivePitch #B2BMarketing #RB2B #SaaS #Founders #SalesTipsFind out morehttps://www.linkedin.com/in/retentionadam/https://www.youtube.com/@retentionadamhttps://www.rb2b.com/