Unf*ck My Startup

In this episode of UnF*ck My Startup, we sit down with Pukar Hamal, the founder of SecurityPal, who has defied the conventional VC playbook. Pukar shares the story of his last startup, where a mind-numbing 200-question security questionnaire almost killed a game-changing deal. That frustration led him to create SecurityPal, a company that literally does the work for you by having a team of 250 experts and AI to complete these questionnaires. He raised a $20M seed round from one of the best firms in the world and then did what every VC fears most: he became profitable.SecurityPal offers a free trust center at freetrustcenter.com to help companies communicate their security posture easily and deflect questionnaires.Links:Security PAL: https://www.securitypalhq.com/Pukar Hamal's LinkedIn: https://www.linkedin.com/in/pukarhamal/ Adam Robinson's LinkedIn: https://www.linkedin.com/in/retentionadam/Find out morehttps://www.linkedin.com/in/retentionadam/https://www.youtube.com/@retentionadamhttps://www.rb2b.com/

This week on UnF*ck My Startup, we sat down with Irina Novoselsky, the CEO of Hootsuite, to discuss her unique approach to personal branding and social media. Irina shares her journey from a Ukrainian refugee to leading a 1,500-person company, and why authentic, first-person content is a non-negotiable for modern leaders.If you've ever felt held back by the fear of "messing up" on social media or struggled with a blank page, this episode is for you.In this episode, you’ll learn:The Power of Data: The math behind social media, including a staggering statistic that 77% of buyers look at a company's and its executives' social media content.The Gen Z Factor: Why the new generation of buyers, Gen Z, are forgoing Google and turning to social media to research purchases, and their double likelihood to buy from brands they follow.From Text to Video: How Irina overcame her struggles with writing and embraced video, finding it a more natural and authentic way to communicate with her audience.The "Vibe" of the Algo: Insights from a LinkedIn executive on what the algorithm loves (and hates), and how to structure your posts for maximum engagement.Strategic Engagement: The 70/30 rule for social media: spending 70% of your time commenting and 30% on self-posting to boost your profile's distribution.The 9 to 1 Ratio: A powerful principle for building an audience by giving them valuable, educational content 9 times before asking for something in return.The CEO's Playbook: Why announcing product features and awards is a "buzzkill" and how to instead turn your company's journey into an unfolding drama that your audience can connect with.Get ready to unf*ck your social strategy and leverage your personal brand to drive real business results!👇Follow Irina →   / irina-novoselsky  Check out Hootsuite → https://www.hootsuite.com/Find out morehttps://www.linkedin.com/in/retentionadam/https://www.youtube.com/@retentionadamhttps://www.rb2b.com/

This week on UnF*ck My Startup, Adam Robinson and Pete Crowley welcome Taylor Haren, the mastermind behind sending millions of emails a month for companies like Fixer and RB2B! If you're wondering how to scale your cold email outreach, navigate the ever-changing spam filters, and get real results, this episode is for you.Inside this episode:-Infrastructure for Scale: Learn how to send 5,000 emails a day (and plan for 15,000) using 250 email accounts across 125 domains, and what happens when you push to 8.5 million emails a month. -The Truth About Warmup: Discover why "warmup" is more about diluting your complaint pool than mimicking human activity, and the surprising results of A/B tests on new domains. -Finding Your Leads: Taylor reveals his multi-vendor approach to building massive and effective prospect lists, including Apollo, Bounceband, Lead Magic, and Wizza. -Cracking the Copy Code: Understand why "copy is king" and how even subtle changes (like "AI" vs. "ai") can drastically affect deliverability and reply rates. -Beyond the Sequence: Challenge traditional notions of multi-touchpoint sequences and learn why a single, highly relevant email can be more effective. -Get ready to unf*ck your cold email strategy and scale your outreach like never before!👇Follow Taylor → https://www.linkedin.com/in/taylorharen/ Check out Sales Automation Systems → https://www.salesautomation.systems/Find out morehttps://www.linkedin.com/in/retentionadam/https://www.youtube.com/@retentionadamhttps://www.rb2b.com/

This week on Unf*ck My Startup: We brought in Anthony Fletch—a full-stack B2B marketer who’s scaled GTM motions from both inside and outside the building.No VC burn. No unicorn fantasies. Just practical, tactical sh*t you can actually do if you’ve got a good product and a small team.We talk about outbound that converts, content that doesn’t suck, and how to run GTM without playing 2015 SaaS Mad Libs.Here’s how it goes down:00:00 – Fletch intro, bad wifi, and Chicago shade 04:30 – How B2B teams are f*cking up outbound in 2025 09:50 – What founders think “multi-channel” means vs. reality 15:20 – The new GTM stack: content, outbound, PLG, and what matters 21:00 – Why outbound is now a content game (and vice versa) 28:10 – Building trust with zero brand and no budget 35:40 – Product marketing ≠ feature marketing 41:00 – Live Q&A: ICPs, team structures, and channel sequencing 48:20 – Fletch’s advice for lean teams trying to grow without breakingThis one’s for the scrappy operators. The no-bullsh*t, roll-up-your-sleeves growth playbook—delivered live.If you’ve got $5K/month to spend and a dream—start here. Find out morehttps://www.linkedin.com/in/retentionadam/https://www.youtube.com/@retentionadamhttps://www.rb2b.com/

This week on Unfck My Startup: We brought on a guy who built an AI startup, scaled to the moon, and sold it for $80M in cash… all in **six fcking months**.No hype. No headcount. Just a killer product, crazy timing, and a founder who moved faster than everyone else in the market.Maor breaks down exactly how it happened—from idea to acquisition—and takes live questions from the audience along the way.Here’s how it goes down:00:00 – Who the f*ck is Maor and what did he build? 04:20 – The $80M exit: how it started and how it ended 09:10 – Why AI made this kind of velocity possible 14:30 – Building fast, raising smart, selling quick 21:00 – Go-to-market with no brand, no content, no team 27:50 – The “nobody knows who we are” advantage 33:40 – What acquirers really care about (it’s not your pitch deck) 39:10 – Live audience Q&A: building, funding, and flipping in record timeThis is founder porn—but with receipts.If you’ve ever dreamed of going from zero to f*ck you money in under a year… Maor did it. And he tells you exactly how. Find out morehttps://www.linkedin.com/in/retentionadam/https://www.youtube.com/@retentionadamhttps://www.rb2b.com/

This week on UnF*ck My Start Up, we brought in the best-dressed man on LinkedIn — Emir Atli, CRO of HockeyStack.Emir breaks down how the smartest SaaS teams are using content, brand, and personal voice to generate real pipeline — without acting like a spammy leadgen bro. We talk playbooks, demand levers, and what founders need to understand before they hit scale.If you think brand doesn’t close deals, this one’s going to change your religion.Timestamps: 01:10 – The LinkedIn flywheel: why content > cold outbound 08:45 – Building a content-led revenue org 14:30 – Why most SaaS teams aren’t even tracking what matters 19:50 – Balancing personal brand vs. company voice 25:40 – The hidden power of founder-led distribution 32:15 – Where demand actually comes from in 2025🎥 Full episode on YouTube: https://www.youtube.com/live/_ZK7wgkHuG4 🔗 Connect with Emir: https://www.linkedin.com/in/emircatli/ 🔗 Check out HockeyStack: https://www.hockeystack.com/Find out morehttps://www.linkedin.com/in/retentionadam/https://www.youtube.com/@retentionadamhttps://www.rb2b.com/

Eric Siu (CEO of Single Grain and co-host of Marketing School with Neil Patel) joins UnF*ck My Start Up to deliver a marketing reality check.We dig into what’s actually working in B2B SaaS — and torch the tactics that should’ve been buried with Flash player. SEO? Dead. ABM? Evolving. Founder brand? Mandatory.This episode is a playbook for marketers who are done wasting budget on channels that don’t convert.Timestamps: 00:45 – Why SEO isn’t what it used to be 07:30 – The marketing strategy top SaaS companies are using right now 13:10 – Building a founder brand that doesn’t suck 18:50 – ABM that works without spamming LinkedIn 24:20 – Eric’s top channel bets for 2025 31:00 – The hidden cost of stale marketing tactics🎥 Watch the full episode on YouTube: https://www.youtube.com/live/_ZK7wgkHuG4 🔗 Connect with Eric: https://www.linkedin.com/in/ericosiu/Find out morehttps://www.linkedin.com/in/retentionadam/https://www.youtube.com/@retentionadamhttps://www.rb2b.com/

Unf*ck My Startup: Jason Bay Returns Last year, this episode broke our inbox. Jason Bay was that good. So we brought him back.Jason’s the guy behind sales orgs at ZoomInfo and Gong. He’s trained over 1,000 reps. And he breaks down outbound like a damn scientist — no fluff, no bro-hacks, just frameworks that print pipeline.If you're tired of guessing what works in outbound, start here.What we get into: – The new 3-message cold outreach framework that’s winning in 2025 – How to make AI your sidekick, not your spam cannon – The problem with most follow-up sequences (and how to fix them) – Why “personalization” is a trap if you don’t do this firstWatch the full episode on YouTube https://www.youtube.com/@rb2bTry RB2B — because traffic without pipeline is just a vanity metric If you’re getting site traffic and not booking meetings, RB2B is the fix. https://www.rb2b.comYes, the ridiculous t-shirt offer is still live Our CEO’s face. Giant. On your back. https://rb2bswag.itemorder.com/shop/home/ Use code: SHIRTDROP (US only)Jason Bay on LinkedIn https://www.linkedin.com/in/jasondbayWeekly drops. Zero filler. Real tactics. Subscribe. Share it with your sales team. Unf*ck your startup.Find out morehttps://www.linkedin.com/in/retentionadam/https://www.youtube.com/@retentionadamhttps://www.rb2b.com/

Welcome to Unf*ck My Startup Not another sales podcast. Not another playbook dump. This is raw, live, no-fluff SaaS therapy — for founders, by founders.This week: Scott Leese.6x sales leader5x founder3x author12 unicorns$25M ARR whispererScott’s helped more startups scale than your favorite sales bro has LinkedIn posts. He’s here to break down what’s actually working — and what’s killing your momentum.What we get into: – Why early GTM fails (and how to stop lighting budget on fire) – The “next hire” myth that’s stalling your growth – Fractional CROs: cheat code or crutch? – Building sales orgs that don’t implode at Series AWatch the live replay (with visuals + bonus chaos): https://www.youtube.com/@rb2bWant to see what RB2B actually does? Turn anonymous traffic into pipeline (real case studies): https://www.rb2b.comClaim your free “Ugly Mug” T-shirt (while it lasts): https://rb2bswag.itemorder.com/shop/home/ Use code: SHIRTDROP (US shipping only)Stalk Scott Leese: https://www.linkedin.com/in/scottleeseNew episodes drop weekly. Subscribe, steal the playbook, unf*ck your startup.Find out morehttps://www.linkedin.com/in/retentionadam/https://www.youtube.com/@retentionadamhttps://www.rb2b.com/

This week on Unf*ck My Startup: We had a last-minute guest swap, but trust me—Taylor Haren delivered.He’s the cold email assassin behind one of the fastest-growing campaigns we’ve ever seen: Fixer went from $1M to $10M ARR in 6 months, almost entirely from outbound.We break down the exact emails, the setup, the send logic, and the secrets behind 4 million emails a month that actually work.Here’s how it goes down:00:00 – Why Taylor’s back (and what’s changed since last time) 01:15 – The Fixer campaign: $1M → $10M ARR in 6 months 04:40 – 4M emails/month: what scaling cold outbound actually looks like 08:30 – Why your cold email sucks (and how to unf*ck it) 15:00 – Subject lines, call to actions, and the art of not sounding like a bot22:10 – Deliverability secrets (that keep your domain off every blacklist)29:00 – Infrastructure walkthrough: domains, sends, rotation38:45 – Real-time teardown: breaking down copy that converts 49:00 – Cold email that earns trust, not eye-rollsYou want pipeline? Here’s the blueprint.If you think cold email is dead, you’re doing it wrong. Let Taylor show you how it’s done.Find out morehttps://www.linkedin.com/in/retentionadam/https://www.youtube.com/@retentionadamhttps://www.rb2b.com/