This week on UnF*ck My Startup, we sat down with Irina Novoselsky, the CEO of Hootsuite, to discuss her unique approach to personal branding and social media. Irina shares her journey from a Ukrainian refugee to leading a 1,500-person company, and why authentic, first-person content is a non-negotiable for modern leaders.

If you've ever felt held back by the fear of "messing up" on social media or struggled with a blank page, this episode is for you.

In this episode, you’ll learn:

The Power of Data: The math behind social media, including a staggering statistic that 77% of buyers look at a company's and its executives' social media content.

The Gen Z Factor: Why the new generation of buyers, Gen Z, are forgoing Google and turning to social media to research purchases, and their double likelihood to buy from brands they follow.

From Text to Video: How Irina overcame her struggles with writing and embraced video, finding it a more natural and authentic way to communicate with her audience.

The "Vibe" of the Algo: Insights from a LinkedIn executive on what the algorithm loves (and hates), and how to structure your posts for maximum engagement.

Strategic Engagement: The 70/30 rule for social media: spending 70% of your time commenting and 30% on self-posting to boost your profile's distribution.

The 9 to 1 Ratio: A powerful principle for building an audience by giving them valuable, educational content 9 times before asking for something in return.

The CEO's Playbook: Why announcing product features and awards is a "buzzkill" and how to instead turn your company's journey into an unfolding drama that your audience can connect with.

Get ready to unf*ck your social strategy and leverage your personal brand to drive real business results!

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Follow Irina → / irina-novoselsky
Check out Hootsuite → https://www.hootsuite.com/

Find out more
https://www.linkedin.com/in/retentionadam/
https://www.youtube.com/@retentionadam
https://www.rb2b.com/

Hootsuite CEO Irina Novoselsky's Social Empire