The Remarkable CEO for Chiropractors

00:52 – Dr. Stephen and Dr. Pete recap Part 1 of the episode focused on People02:02 – The importance of people doing the right work03:15 – Revisiting the basketball analogy05:13 – Defining ‘scorecards’08:45 – The importance of focus09:34 – Revisiting the three aspects of a CEO’s job10:24 – Dr. Pete poses a hypothetical situation13:34 – Creating greater clarity and focus14:35 – The Retention example17:54 – Creating an understanding of the big picture within your team19:46 – Proactivity vs. Reactivity21:47 – Doing work the right way22:45 – The importance of investing in training your people23:05 – Scalability vs. Durability24:21 – Dr. Pete urges the audience to set a goal and take action to achieve that goalEPISODE QUOTES“When you get the right person in the right position, and they’re doing the right work and they’re doing it the right way, what now is happening is they’re winning and you’re winning.” (01:28)“We love to say, ‘God only makes geniuses.’ And, the job of the CEO is to recognize that and put a person in their position of genius.” (08:00)“Focus is what makes the difference between busyness and productivity.” (08:46)“We like to say, ‘Everyone’s responsible, but only one person is accountable.’” (10:19)“You don’t get what you want; you get what you measure.” (19:44)“Scalability means that you can do more, give more, love more, serve more. You can make a bigger impact and a bigger income, but it doesn’t have to all be done by you.” (23:05)LINKS MENTIONEDDr. Stephen’s LinkedInDr. Pete’s LinkedInThe Remarkable CEO Website

01:27 – Introducing today’s topic, People, Part 102:08 – The Four ‘Rights’  02:30 – Dr. Stephen and Dr. Pete read some listener reviews  05:58 – The difference in mindsets between a traditional owner/operator and a CEO  09:38 – Why finding great talent is an investment  11:01 – The basketball analogy  14:03 – Breaking down the core roles of the many chiropractic players  17:13 – Identifying where you fit into your business  19:25 – Analyzing the four boxes of the organizational chart  23:35 – Establishing clarity within your organization  24:07 – The Accountability Chart  25:00 – Dr. Pete talks about the three bullets on a CEO organizational chart  27:48 – Dr. Stephen lists some of the many jobs that comprise a chiropractic practice  31:05 – Dr. Pete invites the audience to join them for Part 2 of this topic on People  EPISODE QUOTES“For you to go full circle and to close the loop with your people, you gotta take four rights. You gotta get the right people in the right position doing the right work in the right way.” (02:08)  “When you get the right group of people in the same room ya know, it’s one plus one plus one equals one hundred and eleven when you’re building the right team.” (05:51)  “Your number one growth strategy is invest in your team. Your number two is marketing. That’s big.” (09:57)  “One of the keys to create alignment in your organization is you have to have clearly defined roles. And, when you have a clearly defined role, the next step would be to find the right person and put them in a position of their strength.” (13:06)  “What we wanna do is we want to take that org chart to the next level and turn it into an accountability chart. And the accountability chart says ‘This is how our business runs.’” (21:58)  “Clarity is the greatest accelerant, right? Accelerant towards what you’re trying to produce.” (23:39)  “I think one of the first people that you should do an accountability chart for is for yourself.” (24:46)  LINKS MENTIONEDDr. Stephen’s LinkedInDr. Pete’s LinkedInThe Remarkable CEO Website 

01:32 – Introducing today’s topic, Systems 03:39 – The importance of having a mission 05:09 – Dr. Stephen’s recalls the moment he realized he needed systems in place to run his practice 08:28 – Building systems around a team 09:50 – Delegation 12:52 – The ten steps to delegation mastery 13:56 – One: Identify the specific desired outcome 15:52 – Two: Identify the actions that produce that outcome 17:11 – Three: Apply the 80% rule of delegation 18:34 – Four: Identifying the best-qualified team member 19:35 – Five: Setting the expectations and agreements 22:15 – Six: Incentivize 24:50 – Seven: Training 27:22 – Eight: The Reporting System 29:57 – Nine: Establishing meeting rhythms 31:37 – Ten: Assess 32:38 – Dr. Stephen and Dr. Pete reiterate the importance of implementing systems 33:15 – Dr. Stephen and Dr. Pete encourage listeners to reach out for more information EPISODE QUOTES “A vision without systems is a dream, but a vision with systems is a mission.” (02:08) “You can have systems built around yourself. That is not scalable. That is not durable. That is not transferrable. What you’ve done is you’ve built a really good job, but that is not a business.” (08:50) “The most successful companies, what they’ve done is they have a clear premise. They have clear core values defined. They have a clear vision and they have a clear mission.” (15:05) “It’s not enough just to identify that person and then delegate to them. There’s gotta be some follow up and follow through that comes with that. This accountability that comes with delegation is absolutely critical.” (19:43) “You don’t get what you want. You get what you incentivize.” (22:58) “It creates such a peace in the organization, such a culture, when you have the meeting rhythm culture.” (31:31) LINKS MENTIONED Dr. Stephen’s LinkedIn Dr. Pete’s LinkedIn The Remarkable CEO Website

00:49 – Introducing today’s topic, Leadership 01:08 – Dr. Stephen and Dr. Pete summarize the topics of earlier episodes on leadership 02:47 – The importance of having clarity 03:57 – Why people leave chiropractic care 05:03 – Why retention starts at conversion 07:13 – The value economy 12:37 – The ultimate Win-Win-Win 14:15 – The Scorecard 16:01 – The importance of focus 17:18 – Five Key Performance Indicators 21:43 – Why implementation is everything EPISODE QUOTES “Your retention is a reflection of your clarity.” (01:02) “People leave chiropractic care because they lack clarity around the value of staying under regular chiropractic care.” (03:57) “It cost four times more money to gain a new client than it does to retain a current client.” (05:50) “Retention is the ultimate ‘win-win-win.’” (12:37) “Losing patients is off-purpose.” (13:32) LINKS MENTIONED Dr. Stephen’s LinkedIn Dr. Pete’s LinkedIn The Remarkable CEO Website

00:45 – Introducing today’s topic, Leadership 02:03 – Dr. Stephen and Dr. Pete take a moment thank their listeners for reviewing the podcast 04:30 – The importance of conviction 12:03 – The Four Agreements 13:40 – Establishing goals for solving patient problems 15:10 – The Empathetic Connection 19:21 – The Story Cycle 20:19 – Integrity 22:00 – The value of the patient 23:12 – Dr. Stephen and Dr. Pete tease the topic of the next episode EPISODE QUOTES “What chiropractic needs is more successful chiropractors and what chiropractors need is to develop the leadership muscle.” (03:50) “When you talk about conviction, we’ve got to have an awareness that it’s not just your conviction as the owner, as the leader, as he CEO. You’ve got to make sure that everybody on your team shares the conviction.” (10:30) “Every new patient that ever walks into our clinic ever…write this down; they’re looking for two things. They want connection and direction.” (17:11) “The first thing we want to do is make connection, right? And, the second step is to be able to give direction. And these things are based on conviction.” (19:45) “The patient has to feel like they’re in the right place. They have to have that conviction. And that happens when you successfully create the empathetic connection.” (22:14) “What the world needs right now is chiropractic and what chiropractic needs right now is more successful chiropractors.” (23:44) LINKS MENTIONED Dr. Stephen’s LinkedIn Dr. Pete’s LinkedIn The Remarkable CEO Website

01:28 – Introducing today’s topic, Leadership 04:45 – The distinction between a Lord and a Liberator 05:38 – The second side of the Rubik’s Cube: Who do you need to become? 07:04 – How Core Values attract 10:21 – Three key attributes of a great leader 12:55 – Four categories of Certainty 19:10 – Your weakest pillar is capping your success 21:14 – Influence with great certainty 22:36 – Fitness for your business 25:14 – Dr. Pete and Dr. Stephen desire to discuss on the other attributes of a great leader, Conviction and Clarity, in the next episode EPISODE QUOTES “Each and every one of us is a leader.” (01:50) “The leader worth following is the one who invites other people into their roles as leaders.” (04:03) “Your core values determine who you are when you show up to work” (07:04) “Your success will be limited by your weakest pillar.” (20:14) “Surround yourself with a tribe of people who are committed to increase their sources of certainty.” (21:46) LINKS MENTIONED Dr. Stephen’s LinkedIn Dr. Pete’s LinkedIn The Remarkable CEO Website

02:34 – Dr. Stephen and Dr. Pete take a moment to thank their listeners 03:14 – Dr. Pete recaps the last episode where they focused on the six sides of the business Rubik’s Cube 03:39 – Introducing today’s topic, Your Vision Story 04:34 – Defining what success means to you 05:41 – The four seasons to the chiropractic career 05:57 – The natural evolution of your vision of success 06:40 – The importance of having core values 08:02 – Identifying your core values for life before your core values for business 09:44 – Dr. Stephen shares some core value exercises 10:38 – Having a vision story for every aspect of your life 12:20 – Why Dr. Stephen believes that balance is bullshit 13:38 – Using balance as a reference point 14:51 – Living with tension 16:57 – Taking a deep dive into our lives to change the outcomes in our lives 19:21 – Achieving alignment with your core values, vision story, and behaviors 21:38 – Dr. Stephen and Dr. Pete share resources and tools with the audience for this episode 23:07 – Dr. Stephen and Dr. Pete summarize the episode EPISODE QUOTES “You have got to have clarity for what success looks like to you. So, this is a very personal, very intimate process.” (04:18) “If you want to be a person who’s in a place of alignment, then you need to have core values for all the things that you do.” (07:33) “There’s a component of that overriding narrative that has a vision story for each of the categories of your life. So you’ll have a vision story for your business. You’ll have a vision story for your marriage, a vision story for your parenting.” (10:38) “I think balance is bullshit.” (12:23) “What I find is that balance is a very good reference point, right? It’s not the goal. It’s not the objective. You should use balance as a reference point much like a sailor uses the horizon as a reference point.” (13:28) “I think alignment is the definition of success. When you can achieve alignment between those three very important things: core values, vision story and behavior.” (14:41) “Core values are a forearm tattoo. You need to get to the point where you’re like, ‘Ok, this is what’s most important to me.’” (22:19) LINKS MENTIONED Dr. Stephen’s LinkedIn Dr. Pete’s LinkedIn The Remarkable CEO Website

01:27 – Introducing today’s topic, solving the puzzle of your business 03:30 – Why businesses are not as simple as a jigsaw puzzle 04:31 – The Rubik’s Cube metaphor 05:11 – The six sides of the business Rubik’s Cube 08:39 – Vision 10:47 – Leadership 13:26 – The importance of character and capacity 15:06 – Systems 18:35 – People 19:46 – Systems around team building 22:27 – Training 25:46 – The four areas of training that Dr. Stephen and Dr. Peter immerse themselves in 28:57 – Energy 32:10 – Dr. Stephen and Dr. Pete summarize the episode 33:18 – Dr. Pete highly suggests going back and listening to this episode again EPISODE QUOTES “In order to really solve the puzzle, you gotta solve all six sides of this thing, right?” (04:43) “Your practice, your business will always be a reflection of your energy.” (07:12) “Your vision story has to be the manifestation, or the expression, of your core values.” (09:54) “Truly the definition of leadership is your capacity, not only to become, but to then enable others to become.” (11:05) “The two things that are always increase as you continue to mature and develop are character and capacity.” (13:29) “You need to have systems in place for team building. And I would argue that these are the most important systems because all of those other systems don’t matter if you don’t have that team around you.” (19:31) “What we like to say here is, ‘Energy is everything.’” (28:58) LINKS MENTIONED Dr. Stephen’s LinkedIn Dr. Peter’s LinkedIn The Remarkable CEO Website BOOKS MENTIONED Drive: The Surprising Truth About What Motivates Us

01:27 – Introducing today’s topic, the identity shift from owner operator to CEO 02:32 – The two-step process of creating a remarkable practice as part of a remarkable life, not instead of one 03:24 – Examples of scalability within businesses 06:08 – How changing your perspective can lead to new and innovative ideas 07:51 – What it means for a business to be transferable 11:32 – The transformation from owner operator to CEO 12:55 – The brute-force model 14:53 – The key to becoming a CEO 16:21 – Why this transition can be very disruptive for some doctors 18:38 – The importance of team components 19:04 – Dr. Pete and Dr. Stephen summarize the episode EPISODE QUOTES “Of course when your identity shifts, your perspective changes. And that’s really the most important part of this because when perspective changes, your decision making process changes and of course your decisions, your behaviors, those drive your outcomes.” (02:11) “I know looking back at that season in my life I loved the brute-force season. And it helped us realize a certain level of success.” (13:44) “Although our patient, our customer, is at the center of the universe, as the CEO you’ve got to make the shift from you focused on your customer, your patient, and you’ve got to make the shift to focusing on your team and let your team focus on your patient or your customer.” (15:39) “Ultimately, that is the critical part of going from being an owner operator to be a CEO is just recognizing that I’ve gotta have the systems in place, but I’ve absolutely got to surround myself with the right people to execute on those systems and then train them and trust them, trust but verify.” (18:44) LINKS MENTIONED Dr. Stephen’s LinkedIn Dr. Peter’s LinkedIn The Remarkable CEO Website

01:33 – Introducing today’s topic, transitioning from a job to a business 03:45 – The three characteristics that differentiate a job from a business 04:03 – Scalability 05:53 – The Tower of Babel example 12:17 – Letting go of control without sacrificing quality 15:01 – Durability 20:09 – Transferability 21:01 – Transferring authority 22:46 – The cultural shift of transferability 24:39 – The two-step process of creating a remarkable practice as part of a remarkable life, not instead of one EPISODE QUOTES “I think clarity is where transformation and breakthrough live as well.” (02:50) “Scalability means that you have learned how to leverage. Leveraging systems, people, processes, technology, and communications.” (08:15) “When you let go of control, you’re not sacrificing quality. This is key that you’re not sacrificing quality…what happens is, over time, you get quality and quantity increase.” (12:22) “And so for transferability, we have to do two things. There has to be an empowerment process and there needs to be an equipping process. You have to do both.” (21:22) LINKS MENTIONED Dr. Stephen’s LinkedIn Dr. Peter’s LinkedIn The Remarkable CEO Website