The Remarkable CEO for Chiropractors

01:39 – Dr. Pete and Dr. Stephen recap some celebrations in their lives04:01 – Introducing today’s topic, 2020 Vision 04:22 – Dr. Stephen shares his vision story 06:39 – How Dr. Stephen discovered his second calling, to expand the reach of chiropractic07:37 – Dr. Pete speaks to the testimonials and vision planning moving forward 09:10 – How Dr. Stephen is approaching the end of 2019 and preparing for 2020 11:30 – Visualize and Quantify 12:36 – How Dr. Stephen gathers himself to revisit and review the year prior 15:19 – The spiritual element of vision planning 16:17 – The importance of acting now 16:57 – Part One: Visualizing 21:15 – How Dr. Stephen gains clarity when visualizing 23:18 – Part Two: Quantifying your vision 25:46 – Dr. Stephen and Dr. Pete encourages listeners to reach out for help in your vision journey EPISODE QUOTES“I’ve had two times in my life, two seasons in my life where I knew I was doing exactly what I was hardwired to do.” (05:13) (Dr. Stephen)“We lead everything: heart, head, hands, feet.” (08:57) (Dr. Pete)  “I think the human spirit also needs to be fed.” (14:07) (Dr. Stephen)“Vision planning, and reviewing, and visualizing, and strategizing is a spiritual activity. It’s emotional, it’s mental, it’s physical.” (15:49) (Dr. Pete)  “You know I’m a big Navy SEALs fan, and what they say is, ‘The best way to hit a bullseye is to walk up, jam an arrow into the bullseye, and take twenty paces backwards.’” (17:29) (Dr. Stephen) “When you’re a CEO, you do not have that luxury. You have got to be able to have such clarity and you’ve gotta be able to convey it into others. The others that are gonna help you manifest it, they have to share that clarity.” (19:39) (Dr. Stephen)  LINKS MENTIONEDDr. Stephen’s LinkedInDr. Pete’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

00:52 – Dr. Pete and Dr. Stephen recap their weekend 02:43 – Introducing today’s topic, Transitioning from a job to a business 03:51 – Dr. Stephen’s first entrepreneurial experience 07:50 – The mindset of an entrepreneur in the exit stage of a business10:06 – Dr. Stephen speaks to the epiphany he had 13:45 – Avoiding tunnel vision 15:26 – The identity shift from owner-operator to CEO 17:08 – CPC explained 19:40 – Investing in hiring the right people and edifying them 21:57 – Recognizing the key role of the CEO 23:17 – Shifting and scaling priorities within your practice 26:58 – The importance of having a practice where volume and responsibilities are spread out among multiple employees 28:29 – Succession plans 29:19 – Dr. Stephen reiterates that this program is not designed around exit, but rather it’s designed with exit in mind EPISODE QUOTES“What we often say is that, ‘When you own a job, really the job owns you.’ The two step process of having a remarkable practice as part of a remarkable life” (03:06)  “I wish I was more mindful around what I had learned washing windows going into practice, cause ya know what I did? I reverted back to what I had done before, what I’d been trained in, which is being the owner-operator.” (06:24)  “I felt like I was trying to get ten pound of shit in a five pound bag every day.” (12:34)“And that’s where I broke through. And it was literally, I’m need to just focus on creating systems, hire the right people, and commit myself to training and developing these people. Next thing you know, I became a delegation master.” (16:03)  “The three things that need to change for the CEO is you have to have an identity shift, a perspective shift, and a behavior shift.” (25:31)  “What practice would you rather buy? Would you rather buy the practice that I ran, when it was on my back and I was carrying seventy-five to eighty percent of the volume and doing all the work?...Or do you wanna buy the practice where I have three associate doctors and their caregivers, and the volume’s spread across all of them?” (27:07)  LINKS MENTIONEDDr. Stephen’s LinkedInDr. Pete’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

01:08 – Introducing today’s topic, Writing The Remarkable Practice01:13 – Why Dr. Stephen decided to write The Remarkable Practice03:38 – The process of writing this book 05:13 – Hiring the company Scribe and working with Tucker Max 07:38 – How Dr. Stephen initially started writing his book 08:41 – The importance of discovering your passion 09:29 – The biggest challenge Dr. Stephen faced in this endeavor 11:35 – Lessons Dr. Stephen learned from writing this book13:37 – The best way to consume this book 14:48 – The value that The Remarkable Practice provides 15:59 – Dr. Stephen and Dr. Pete invite the audience to join their private Facebook group EPISODE QUOTES“I think we all have books inside of us. I think you probably have a book, or two, or three, inside of you. So, this was definitely something that I had to get out of me.”  (01:24)  “That’s what I was striking the check for. It was like, ‘I need to get this book done. I wanna get it out of me, and I’m gonna cut a check to hire somebody to make sure I get it done.’”  (05:38)  “What a great experience because it forced me to show restraint, and to codify the message into something that was palatable and consumable.”  (07:25)  “The purpose of a business is to add value to another person by solving a problem for them.”  (08:34)  “It’s like the expression, ‘The best way to know what’s coming down the road is to talk to a person who’s on their way back.’ I kinda felt like that.”  (12:47)  “Here’s the thing. This book is chock full of resources. I’ve gotta believe, I don’t know if you can quantify what it’s worth. The book costs X, what you get out of this book is worth Y. It’s far out of balance as far as value.”  (14:48)  “The compound effect of a book, combined with a culture effect of a community, that’s where you get the massive breakthroughs in your business and your life.”  (16:27)  LINKS MENTIONEDDr. Stephen’s LinkedInDr. Pete’s LinkedInThe Remarkable CEO WebsiteCircle of Docs WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

02:10 – Introducing today’s topic, transitioning from owner-operator to CEO 03:08 – Dr. Pete shares his journey to chiropractic 07:40 – Dr. Stephen shares his journey to chiropractic 12:30 – Being a caregiver and creating an environment for people to be cared for 14:47 – The next level identity required to own a business 15:56 – Why you don’t need to be a business owner in order to be a successful chiropractor 18:20 – The dentistry practice example 19:51 – Dr. Pete’s unique dilemma in his identity shift from owner-operator to CEO 25:50 – Balancing work, life and raising a family of seven 27:48 – The importance of vision, leadership and energy 29:22 – Dr. Pete recalls a one-on-one conversation he had with one of his CAs EPISODE QUOTES“I was looking for a job and something that I love to do like my dad advised me. And, I’m so glad I found chiropractic.” (04:24) “One of the things I would encourage you to do as you’re listening to this is go back to your roots. Go back to the roots of your entrepreneurial journey.” (11:27) “There’s an entirely next level of skill set and identity that comes with actually owning a business, not just working for yourself.” (15:38) “The CEO, at their best, is creating an environment where caregivers can be more successful. They can actually focus on taking care of patients, educating and adjusting, creating value and delivering value.” (17:05) “The thing that didn’t happen for me was I didn’t make that shift in my own identity of being an owner-operator, a chiropractor, a caregiver to becoming the CEO of the business. And, because I didn’t have that shift, I was literally crisscrossed.” (24:49) LINKS MENTIONEDDr. Stephen’s LinkedInDr. Pete’s LinkedInThe Remarkable CEO WebsiteCircle of Docs Website

01:19 – Introducing today’s topic, Preparation01:24 – Dr. Pete and Dr. Stephen announce a special giveaway 02:27 – Dr. Stephen encourages the audience to reach out with feedback03:13 – Why preparation is vital 05:05 – The power of the schedule 07:22 – Mastering time management to prioritize what’s important now and what’s important next08:56 – The Identity Shift 10:24 – The objectives of a CEO 15:37 – Leveraging the assessing process to contribute to your planning and preparation process 17:07 – What are you measuring 18:42 – The importance of organization 19:53 – Mastering transitions 21:38 – Dr. Stephen provides tips and tools for planning and preparation 25:14 – Dr. Pete reminds listeners where they can access the CEO 90-day project planner tool EPISODE QUOTES“What you have to recognize is it’s the fruit of labor. And, it’s really the fruit of hard work, and the hard work really is the bridge to help you get what you want.”  (04:05)  “Preparation precedes the clarity, the peace of mind, the presence and the productivity that you seek.”  (04:47)  “Winging it is not scalable, it’s not durable, and it’s definitely not transferrable.”  (10:02)  “It’s an ‘and’ conversation, not an ‘or’ conversation. It’s what’s important now and what’s important next. The CEO is responsible for both.”  (12:00)  “I love to say that one hour of preparation creates one thousand hours of productivity.”  (13:01)  “I like to say you don’t get what you want, you get what you measure.”  (17:03)  “We learn from history so we can create our destiny.”  (19:12)  “I live and die by my calendar. I live and die by my calendar. If it’s on my calendar, it’s gonna happen. If it doesn’t happen, you should be calling 9-1-1, cause there’s a problem.”  (24:30)  LINKS MENTIONEDDr. Stephen’s LinkedInDr. Pete’s LinkedInThe Remarkable CEO WebsiteCircle of Docs Website

00:38 – Introducing today’s topic, Energy, Part 201:45 – Dr. Pete and Dr. Stephen talk about the positive feedback they have received from the podcast 03:02 – Dr. Stephen shares some testimonials from podcast listeners and fellow chiropractors 07:16 – The role of a CEO 09:53 – Surrounding yourself with the right people 12:36 – The importance of vision and leadership 14:03 – Planning, preparing, executing and assessing 17:13 – The shift from owner operator to CEO 20:01 – The Ninety Day Action Plan 23:24 – Reverse engineering our businesses 27:53 – Three projects that will drive you towards your vision EPISODE QUOTES“Energy’s everything. So the business is always a reflection of your energy – your energy and your team’s energy. When the energy’s up, the practice is up. When your energy’s flat, the practice is flat. When your energy’s down, the practice is down.”  (02:14)  “Really the role of the CEO is to raise up everyone else. It’s actually identifying the genius in the people, putting them in that position where they can truly succeed and win, and then shining a light on them and supporting them and helping them elevate.” (07:16)  “The best way to learn what’s coming down the road is to talk to somebody who’s on their way back down that road.” (12:10)  “One of the quotes that I love Dr. Stephen, and I think you’ll love this, is from Dale Carnegie. He said, ‘An hour of planning can save you ten hours of doing.’” (20:03)  “When people ask me what’s my definition of success, it’s like, honestly, it’s being able to watch the sun rise and the sun set every day with my family from our beach house.” (24:31)  LINKS MENTIONEDDr. Stephen’s LinkedInDr. Pete’s LinkedInThe Remarkable CEO WebsiteCircle of Docs Website

00:49 – Introducing today’s topic, Energy, Part 101:53 – The two parts of energy02:20 – Revisiting the organizational chart04:03 – The CEO Scorecard05:14 – The importance of focus06:52 – Dr. Pete encourages the audience to go back and listen to Episodes 10 and 11 which focus on the Scorecard07:18 – The Marketing Calendar08:05 – The Body Signals Program12:29 – Dr. Pete breaks down the Scoreboard Tool14:34 – Four specific KPIs of your practice17:23 – The Huddle Sheet20:56 – The three components of the Huddle22:35 – Dr. Pete and Dr. Stephen leave the audience with a special offerEPISODE QUOTES“To you as our listener – you as a CEO – your job is to direct your team’s energy.” (01:43)“As the CEO, our job is to be the magnifying glass. We’ve got to be able to gather up all those sun rays, if you will, all those sun beams, create one laser beam and point it where we want the fire to start. That’s the job of the CEO. We’ve got to be able to say, ‘What’s important now?’” (03:25)“Focus is what makes the difference between busyness and productivity.” (03:58)“A remarkable practice as part of a remarkable life, that’s an energy situation. We say as your energy goes, so goes your business. And I would say, as your team’s energy goes, so goes your business as the CEO.” (06:18)“The power and the dynamic of the Scoreboard cannot be overemphasized here.” (15:48)“Energy is everything – your energy, your team’s energy.” (22:30)LINKS MENTIONEDDr. Stephen’s LinkedInDr. Pete’s LinkedInThe Remarkable CEO WebsiteLink to the Huddle SheetCircle of Docs Website

00:38 – Introducing today’s guest, Dr. Nick Silveri01:19 – What Dr. Nick would do differently about running his practice from Year 105:16 – Challenges Dr. Nick faced in the build stage06:56 – Dr. Nick shares his experience with scalability09:25 – The value of content marketing10:50 – Dr. Nick expounds on content marketing strategy13:52 – Connecting your message with the audience18:44 – The power of leverage and honesty25:06 – Recapping the four seasons of Dr. Nick’s practiceEPISODE QUOTES“The thing that I would have done differently is I would not have tried to have two practices when I had no idea how to do one practice.” (02:40)“I was blessed with being a very mediocre chiropractor so that it was easy for me to replace myself.” (03:35)“If you truly are trying to get a message out there, you have to deliver the message in the platform that people are consuming content.” (15:41)“Any business that I have I am just gonna do the stuff that gives me energy throughout the day, as much as humanly possible. Because I want to end up with more energy.” (20:42)“I think one of my real superpowers is I am so brutally honest with myself.” (23:20)“There’s a difference between getting to see patients and having to see patients and we all know the difference.” (27:02)LINKS MENTIONEDDr. Stephen’s LinkedInDr. Pete’s LinkedInThe Remarkable CEO WebsiteCircle of Docs Website

00:42 – Introducing today’s topic, Training, Part 201:28 – Dr. Pete encourages the audience to revisit the previous episode on Training 02:28 – Why the best investment you can make is training your team 03:09 – Dr. Stephen’s experience with training tools 06:27 – Equipping people with a proper training curriculum 09:39 – Dr. Pete recalls his experience with training tools 11:09 – The importance of having a curriculum 12:07 – Why CEOs need to approach training curriculums proactively 14:14 – The Competency Checklist 16:35 – The football analogy 18:19 – Dr. Stephen leaves the audience with a final observation EPISODE QUOTES“We have to give them the manuals and the videos so that they can train themselves – they can study, and get ready, and prepare for training…and this is where we critique them. And this is where they experience true growth.” (06:34)  “As a CEO, the attribute of a CEO is leadership. The leadership attribute is to create clarity for your team. That clarity follows a curriculum.” (11:51)  “Clarity is the greatest accelerator and the Competency Checklist creates extreme clarity.” (15:32)  “We’re in the business of saving lives, folks.” (17:46)  “You are gonna spend the time. You are gonna spend the focus. You are gonna spend the energy. And, you’re gonna spend the money. My question is ‘What are you spending it on?’” (18:59)  LINKS MENTIONEDDr. Stephen’s LinkedInDr. Pete’s LinkedInThe Remarkable CEO WebsiteCircle of Docs Website

00:49 – Dr. Stephen and Dr. Pete revisit the six sides to the business Rubik’s Cube 01:45 – Introducing today’s topic, Training 02:02 – Dr. Stephen shares a special announcement 02:59 – Dr. Stephen and Dr. Pete take the time to read some listener reviews 04:23 – Return on investment 07:03 – The sports franchise analogy 10:11 – Solving the three problems regarding training 11:16 – Solving Problem #1: Doctors who don’t train14:31 – Beliefs, values and behaviors 16:27 – Solving Problem #2: Doctors who stop training 20:58 – Solving Problem #3: The problem-solving firefighter chiropractor 24:58 – Dr. Pete tees up the topic of the next episode of The Remarkable CEO EPISODE QUOTES“The best investment you can make is training your team.” (01:53)  “The greatest R.O.I., return on the investment, of your time, of your energy, of your focus, and of your money, is in investing in training your team.” (05:54)  “If we see the reality of what we do and what’s at stake and we don’t respond appropriately, to me that’s an incongruency.” (07:52)  “There’s three things that are going to happen as a result of this [proper training]. Number one: the practice is gonna grow. Number two: your income and impact is gonna grow. And number three is your freedom is gonna grow as a leader.” (11:06)  “Your investment in training your team and developing your team has trumped the value of marketing.” (11:54)  “Training, it’s cultural.” (14:32)  “‘A’ players want to be trained. They want to be developed. And they will not tolerate ‘B’ or ‘C’ players.” (17:10)  “Topgrading says that hiring the wrong person is gonna cost you three times their salary that year. Losing the right person will cost your five times their salary that year. That outta pain you.” (19:10)  “Training implies role playing. You’re either meeting, or you’re studying and learning, or you’re training. And training means role playing.” (23:14)  LINKS MENTIONEDDr. Stephen’s LinkedInDr. Pete’s LinkedInThe Remarkable CEO WebsiteCircle of Docs WebsiteBOOKS MENTIONEDDrive: The Surprising Truth About What Motivates Us