

014 - Case Study with Dr. Nick Silveri
00:38 – Introducing today’s guest, Dr. Nick Silveri
01:19 – What Dr. Nick would do differently about running his practice from Year 1
05:16 – Challenges Dr. Nick faced in the build stage
06:56 – Dr. Nick shares his experience with scalability
09:25 – The value of content marketing
10:50 – Dr. Nick expounds on content marketing strategy
13:52 – Connecting your message with the audience
18:44 – The power of leverage and honesty
25:06 – Recapping the four seasons of Dr. Nick’s practice
EPISODE QUOTES
“The thing that I would have done differently is I would not have tried to have two practices when I had no idea how to do one practice.” (02:40)
“I was blessed with being a very mediocre chiropractor so that it was easy for me to replace myself.” (03:35)
“If you truly are trying to get a message out there, you have to deliver the message in the platform that people are consuming content.” (15:41)
“Any business that I have I am just gonna do the stuff that gives me energy throughout the day, as much as humanly possible. Because I want to end up with more energy.” (20:42)
“I think one of my real superpowers is I am so brutally honest with myself.” (23:20)
“There’s a difference between getting to see patients and having to see patients and we all know the difference.” (27:02)
LINKS MENTIONED