

003 - Owner Operator vs. CEO
01:27 – Introducing today’s topic, the identity shift from owner operator to CEO
02:32 – The two-step process of creating a remarkable practice as part of a remarkable life, not instead of one
03:24 – Examples of scalability within businesses
06:08 – How changing your perspective can lead to new and innovative ideas
07:51 – What it means for a business to be transferable
11:32 – The transformation from owner operator to CEO
12:55 – The brute-force model
14:53 – The key to becoming a CEO
16:21 – Why this transition can be very disruptive for some doctors
18:38 – The importance of team components
19:04 – Dr. Pete and Dr. Stephen summarize the episode
EPISODE QUOTES
“Of course when your identity shifts, your perspective changes. And that’s really the most important part of this because when perspective changes, your decision making process changes and of course your decisions, your behaviors, those drive your outcomes.” (02:11)
“I know looking back at that season in my life I loved the brute-force season. And it helped us realize a certain level of success.” (13:44)
“Although our patient, our customer, is at the center of the universe, as the CEO you’ve got to make the shift from you focused on your customer, your patient, and you’ve got to make the shift to focusing on your team and let your team focus on your patient or your customer.” (15:39)
“Ultimately, that is the critical part of going from being an owner operator to be a CEO is just recognizing that I’ve gotta have the systems in place, but I’ve absolutely got to surround myself with the right people to execute on those systems and then train them and trust them, trust but verify.” (18:44)
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